Exam 10: Crafting Persuasive Messages

Melissa works as an assistant editor at a publishing house in Manhattan. Since she resides 15 miles away from her workplace, she spends a lot of time travelling. As a result, she barely finds time to spend with her children. She intends to talk to her manager to ask him if she could work from home a few days each week. Which of the following would be a good common ground for Melissa to propose?

A problem-solving pattern should be used in a persuasive message when

Which of the following is the primary purpose of a persuasive message?

What does Daniel Pink's research indicate about motivators used at work places?

Which of the following is true of threats?

Which of the following would you have to do to be persuasive?

What is the importance of writing style in direct mails, and what are some points to remember while preparing such mails?

Jorge is concerned about an intersection near his business that has been the cause of a few minor accidents in the neighborhood, including one that injured one of his employees. Jorge decides to request the Traffic Committee Board of his neighborhood place a stop sign at the intersection, but he is aware that they are generally not very receptive to inputs from local businesses. Which of the following subject lines is most likely to ensure that his audience listens to his arguments?

Which of the following is a way to build one's credibility?

Which of the following is a recommended use of technology for charities?

Which of the following is true of behavioral economics?

In problem-solving persuasive messages, when you are explaining the solution to a problem,

Which of the following is an example of psychological description?

Olivia needs to send out the annual campaign report to the board of directors. She needs to collect various project reports from the campaign managers and consolidate them before sending them out. To do this, she should receive all the reports by June 1. In her communication to the managers, which of the following messages would most likely get them to act promptly?

Selena works for a Non-Governmental Organization and needs to write to a multinational company requesting donations. Explain how she can fulfill the secondary purposes of her message while writing to the company.

How should emotional appeal be used in fund-raising messages?

When you know that the audience does not feel any resistance to doing as you ask, you should use an indirect request pattern as a persuasive strategy.

An orphanage recently held a campaign under the banner "Give today; help our tomorrow." The campaign was organized through posters and social media. Each day a page was dedicated to one of the children and spoke of the life of the child and that child's hobbies, likes, and dislikes. The page concluded with a plea to the audience to help sustain the child's needs. Which of the following did the organization use in their message?

Explain how smaller businesses use technology to increase their sales.

When you expect no objections from an audience, you should use a(n)