Exam 2: Adapting Your Message to Your Audience

Arianna is the human resource head for a farm equipment company. She suggests to higher management that the firm should adopt pay-cuts over downsizing to deal with the economic recession. However, Arianna is well aware that the decision to reduce salary will be opposed by the employees. What should Arianna do when delivering such messages?

When some of the information is new to an audience, you should avoid linking new information to old information that the audience already knows.

The ________ dichotomy in Myers-Briggs typology measures how individuals prefer to focus their attention and derive energy.

What elements would a person need to emphasize to make his or her message seem important to an audience?

Discuss, with the help of suitable examples, how intrinsic and extrinsic motivators help to create effective audience benefits.

Which of the following do baby boomers value more than millennials?

Which of the following illustrates demographic profiling of employees?

Mario is an assistant sales executive. He has prepared a sales presentation on a new product for a client group. Based on this scenario, which of the following represents the primary audience for Mario's presentation?

Gatekeepers, who have the power to stop a message from reaching an audience, exist only within the organization.

Which of the following is an example of an extrinsic motivator for an employee?

Arnold's manager fits the sensing type in Myers-Briggs typology. Which of the following communication strategies will be most effective when Arnold is presenting his decision to his manager?

When the audience will oppose what you have to say, you need to broaden your request to the largest possible area.

Which of the following is an effective practice regarding audience benefits?

Mova Technologies Inc., a consumer electronics firm, has been facing tough competition in the industry. The company has realized that the only way to improve its market share is by providing customers with intrinsic benefits to purchase its products. Thus, Mova Technologies Inc. will have to

The Internet is an ineffective communication channel for selling when customers already know what they want.

When writing a document for multiple audiences, which of the following practices should be adopted to effectively address the audiences' different needs?

When writing a document for multiple audiences, which of the following should be avoided?

Juana, a sales manager, has to present a sales report to the directors of the company at the end of every financial year. For her upcoming presentation, which of the following statements should Juana use to help the audience recall the background on the company's growth presented in her last report?

According to the Myers-Briggs Type Indicator, a person of the perceiving type is most likely to

Whenever you are communicating with customers about features that are not unique to your organization, it is wise to present both the benefits of the features themselves and the benefits of dealing with your company.