Exam 1: An Introduction to Consumer Behaviour

Billy is an avid collector of shoes. He constantly voices his opinion on blogs and product review websites of what features new shoes should have. His behaviour is consistent with the concept of:

A fast-food chain describes its core customer as a single male under 30 years of age with a working-class job, who reads little, likes loud music, and hangs out with friends. This is an example of:

In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

What is culture jamming? Give an example.

In the early stages of development, consumer behaviour was known as buyer behaviour. What important aspect of the exchange process does this change in name reflect?

What is compulsive consumption and how does it differ from impulse buying?

________ involve(s) gathering data from small group sessions with approximately six to twelve consumer participants.

Compare and contrast primary and secondary research.

Compare and contrast focus group research with interview research.

An example of qualitative research is:

You have just told a girl you recently met about your enrolment in a consumer behaviour class, to which she replies, "I don't agree with marketers. They manipulate us through advertising by telling us we need something that we don't." What counterarguments (if any) could you give her and are there any examples you could use to be more convincing?

In which relationship type do users see the product as a part of their daily routine?

Serial wardrobers have been known to:

Focus groups usually involve small group sessions with approximately 6 to 12 consumer participants.

Underlying values that drive consumers toward certain products and services and away from others is also known as:

Discuss addictions as an aspect of the dark side of consumer behaviour. Describe one example in detail.

Counterfeiting, a widespread problem, is a term that describes:

The multiplayer online game "League of Legends" is a good example of:

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:

Gaining consumer insights: