Question 1

Survey research provides a drawback of not allowing consumers to provide a rich and detailed response, in contrast to other research methods.

Accepted Answer

A) True 
 B)False

Question 2

Frog Box is a Canadian company that offers consumers reusable moving boxes and donates a percentage of its revenue to frog habitat restoration. Discuss the two main marketing processes that are being used by this company.

Accepted Answer

Green marketing (eco-friendly

Question 3

If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained:

Accepted Answer

A)  product separation. 
B)  brand loyalty. 
C)  lifestyle variation. 
D)  purchase conception. 
A)  product separation. 
B)  brand loyalty. 
C)  lifestyle variation. 
D)  purchase conception.

Question 4

Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.

Accepted Answer

A) True 
 B)False

Question 5

Groups of people that unite on the Internet to share a passion for a product are known as:

Accepted Answer

A)  chat rooms. 
B)  virtual brand communities. 
C)  consumer networks. 
D)  product organizations. 
A)  chat rooms. 
B)  virtual brand communities. 
C)  consumer networks. 
D)  product organizations.

Question 6

John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a:

Accepted Answer

A)  purchase issue. 
B)  demographic problem. 
C)  prepurchase issue. 
D)  post purchase issue. 
A)  purchase issue. 
B)  demographic problem. 
C)  prepurchase issue. 
D)  post purchase issue.

Question 7

The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

Accepted Answer

A) True 
 B)False

Question 8

What is CSR? Give an example.

Accepted Answer

CSR, or Corporate Social Responsibility,

Survey research provides a drawback of not allowing consumers to provide a rich and detailed response, in contrast to other research methods.

Frog Box is a Canadian company that offers consumers reusable moving boxes and donates a percentage of its revenue to frog habitat restoration. Discuss the two main marketing processes that are being used by this company.

If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained:

Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.

Groups of people that unite on the Internet to share a passion for a product are known as:

John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a:

The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

What is CSR? Give an example.

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 1: An Introduction to Consumer Behaviour

Survey research provides a drawback of not allowing consumers to provide a rich and detailed response, in contrast to other research methods.

Frog Box is a Canadian company that offers consumers reusable moving boxes and donates a percentage of its revenue to frog habitat restoration. Discuss the two main marketing processes that are being used by this company.

If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained:

Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.

Groups of people that unite on the Internet to share a passion for a product are known as:

John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a:

The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

What is CSR? Give an example.

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters