Question 1

What is a virtual brand community? Give an example that demonstrates the concept.

Accepted Answer

A virtual brand community is a collectio

Question 2

________ involve(s) gathering data by directly observing consumer behaviours.

Accepted Answer

A)  Survey research 
B)  Focus group research 
C)  Interviews 
D)  Observational research 
A)  Survey research 
B)  Focus group research 
C)  Interviews 
D)  Observational research

Question 3

What is relationship marketing? How might relationship marketing be used by marketers to become "closer" to consumers?

Accepted Answer

Marketers are carefully defining custome

Question 4

A clergyman of a small inner-city parish has spent time defacing billboards advertising the local casino. Explain his behaviour.

Accepted Answer

The clergyman is participating in destru

Question 5

Why would a marketer use age as a segmentation variable?

Accepted Answer

Consumers of different age groups obviou

Question 6

When Gail investigates sex, age, and income characteristics of her friends, she is studying psychographics.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is NOT an example of a demographic variable?

Accepted Answer

A)  age 
B)  geography 
C)  lifestyle 
D)  ethnicity 
A)  age 
B)  geography 
C)  lifestyle 
D)  ethnicity

Question 8

To reduce waste associated with their Downy fabric softener, Procter & Gamble introduced refillable containers. This is an example of:

Accepted Answer

A)  green marketing. 
B)  ethical marketing. 
C)  culture jamming. 
D)  anticonsumption. 
A)  green marketing. 
B)  ethical marketing. 
C)  culture jamming. 
D)  anticonsumption.

Question 9

Keith went into a store to return a shirt. The owner of the store replied that she needed Keith's address and phone number to refund his money. After providing his information, Keith asked why the information was needed, but the owner of the store would not tell him. The owner's actions are in direct violation of the Competition Act.

Accepted Answer

A) True 
 B)False

Question 10

Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following pieces of legislation is intended to protect the consumer and to prevent the sale of dangerous products?

Accepted Answer

A)  Textile Labelling Act 
B)  Food and Drugs Act 
C)  Canada Consumer Product Safety Act 
D)  Hazardous Products Act 
A)  Textile Labelling Act 
B)  Food and Drugs Act 
C)  Canada Consumer Product Safety Act 
D)  Hazardous Products Act

Question 12

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Accepted Answer

A) True 
 B)False

Question 13

The collection and analysis of extremely large data sets:

Accepted Answer

A)  result in delays in the development of marketing strategies. 
B)  do not aid with relationship marketing. 
C)  are called big data. 
D)  have declined in recent years. 
A)  result in delays in the development of marketing strategies. 
B)  do not aid with relationship marketing. 
C)  are called big data. 
D)  have declined in recent years.

Question 14

The main difference between impulse buying and compulsive consumption is:

Accepted Answer

A)  impulse buying only occurs for certain types of products, while compulsive consumption can occur for any product. 
B)  impulse buying occurs at a particular moment, while compulsive consumption is an enduring behaviour. 
C)  impulse buying is done by choice, while compulsive consumption is not. 
D)  impulse buying cannot be measured empirically, while compulsive consumption can be. 
A)  impulse buying only occurs for certain types of products, while compulsive consumption can occur for any product. 
B)  impulse buying occurs at a particular moment, while compulsive consumption is an enduring behaviour. 
C)  impulse buying is done by choice, while compulsive consumption is not. 
D)  impulse buying cannot be measured empirically, while compulsive consumption can be.

Question 15

Techniques such as storytelling are examples of quantitative research.

Accepted Answer

A) True 
 B)False

Question 16

One of the goals of primary research is to uncover hidden messaging.

Accepted Answer

A) True 
 B)False

Question 17

At night, Aaron likes to walk around the city spray painting a black circle over company logos on billboards and bus-stop advertisements. Aaron's behaviour is an example of:

Accepted Answer

A)  addictive consumption. 
B)  anticonsumption. 
C)  anticommunication. 
D)  shrinkage. 
A)  addictive consumption. 
B)  anticonsumption. 
C)  anticommunication. 
D)  shrinkage.

Question 18

When the researcher uses data collected by another entity to answer a new research question, this is called primary research.

Accepted Answer

A) True 
 B)False

Question 19

Organizations who devote huge resources to monitoring do so with specific interest in mind. Explain why organizations find it so important to understand consumer trends.

Accepted Answer

A brand that aligns with a dominant valu

Question 20

Ethnographic research is an example of a type of:

Accepted Answer

A)  survey research. 
B)  focus group research. 
C)  experimental research. 
D)  observational research. 
A)  survey research. 
B)  focus group research. 
C)  experimental research. 
D)  observational research.

What is a virtual brand community? Give an example that demonstrates the concept.

________ involve(s) gathering data by directly observing consumer behaviours.

What is relationship marketing? How might relationship marketing be used by marketers to become "closer" to consumers?

A clergyman of a small inner-city parish has spent time defacing billboards advertising the local casino. Explain his behaviour.

Why would a marketer use age as a segmentation variable?

When Gail investigates sex, age, and income characteristics of her friends, she is studying psychographics.

Which of the following is NOT an example of a demographic variable?

To reduce waste associated with their Downy fabric softener, Procter & Gamble introduced refillable containers. This is an example of:

Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.

Which of the following pieces of legislation is intended to protect the consumer and to prevent the sale of dangerous products?

Business ethics essentially are rules of conduct that guide actions in the marketplace.

The collection and analysis of extremely large data sets:

The main difference between impulse buying and compulsive consumption is:

Techniques such as storytelling are examples of quantitative research.

One of the goals of primary research is to uncover hidden messaging.

At night, Aaron likes to walk around the city spray painting a black circle over company logos on billboards and bus-stop advertisements. Aaron's behaviour is an example of:

When the researcher uses data collected by another entity to answer a new research question, this is called primary research.

Organizations who devote huge resources to monitoring do so with specific interest in mind. Explain why organizations find it so important to understand consumer trends.

Ethnographic research is an example of a type of:

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 1: An Introduction to Consumer Behaviour

What is a virtual brand community? Give an example that demonstrates the concept.

________ involve(s) gathering data by directly observing consumer behaviours.

What is relationship marketing? How might relationship marketing be used by marketers to become "closer" to consumers?

A clergyman of a small inner-city parish has spent time defacing billboards advertising the local casino. Explain his behaviour.

Why would a marketer use age as a segmentation variable?

When Gail investigates sex, age, and income characteristics of her friends, she is studying psychographics.

Which of the following is NOT an example of a demographic variable?

To reduce waste associated with their Downy fabric softener, Procter & Gamble introduced refillable containers. This is an example of:

Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.

Which of the following pieces of legislation is intended to protect the consumer and to prevent the sale of dangerous products?

Business ethics essentially are rules of conduct that guide actions in the marketplace.

The collection and analysis of extremely large data sets:

The main difference between impulse buying and compulsive consumption is:

Techniques such as storytelling are examples of quantitative research.

One of the goals of primary research is to uncover hidden messaging.

At night, Aaron likes to walk around the city spray painting a black circle over company logos on billboards and bus-stop advertisements. Aaron's behaviour is an example of:

When the researcher uses data collected by another entity to answer a new research question, this is called primary research.

Organizations who devote huge resources to monitoring do so with specific interest in mind. Explain why organizations find it so important to understand consumer trends.

Ethnographic research is an example of a type of:

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters