Exam 1: An Introduction to Consumer Behaviour

The economics-of-information perspective says consumers are willing to pay for advertising because:

The term shrinkage is an industry term for:

Consumer-generated opinion-based content found on social networking sites and other interactive mediums about products is an important part of marketing influence on culture.

Scanner technology and clickstream data gathering are two methods of:

What do we mean when we say that consumer behaviour is a process?

Which Act is designed to protect consumers, and prohibits against any person from making false or misleading claims in regards to a product?

One drawback of surveys, focus groups, and interviews is that they all involve the consumers themselves reporting on their attitudes, behaviours, or experiences.

Social class is not considered a demographic variable because it is not a directly observable aspect of the population.

The Jones and Smiths were born in the 1960s, so they tend to share a common set of cultural experiences that they carry throughout life.

Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers.

Although research has shown that consumers think better of products made by firms they feel are behaving ethically, many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?

Doritos has capitalized on ________ by using video created by the market in their memorable Superbowl ads.

________ involve(s) asking respondents to self-report answers to a set of questions posed by the researcher, often in written, online, or phone format.

In what way can illegal activities be viewed as harmful or destructive consumer behaviours?

Susan and George are working for the City of North Vancouver and are interested in investigating how people interact at their local dog park. They know that people often report antisocial behaviour (failure to collect dog feces, uncontrolled dogs, etc.) as a problem, but a recent survey has shown very few self-reports of anti-social behaviour. What research technique might be useful here and why?

Samantha recently returned from a grocery store. While at the store, she noticed a point-of-purchase display that was advertising three boxes of cookies on special, which she purchased. When Samantha arrived home, her husband Greg was extremely angry with her for buying cookies that they didn't need. He referred to her behaviour as being compulsive. Is he right?

If you listed your collection of NHL rookie cards on eBay, you would be engaging in which type of commerce?

Data collected by a researcher specifically for the research question at hand is known as informal research.

________ involve(s) gathering data through a one-on-one interaction between an interviewer and a respondent.

In the early stages of development, what was the field of consumer behaviour known as? What important understanding of the exchange process does this change in name reflect?