Exam 4: Learning Memory

Discuss stimulus generalization and stimulus discrimination. Provide an example of each that is relevant to the field of marketing.

Which of the following was first demonstrated by Ivan Pavlov?

When a consumer learns a desired behavior over a period of time, it is called ________.

Define brand equity.

Spreading activation allows consumers to shift back and forth among levels of meanings.

Classical conditioning takes place when a(n) ________ is continuously matched with a(n) ________.

A cognitive framework we develop through experience is called ________.

Family branding, licensing, and look-alike packaging are all marketing strategies based on ________.

Differentiate between the terms "learning" and "incidental learning."

When a consumer has a powerful emotional reaction to a song or photos, this is called ________.

For modeling behavior to occur during observational learning, four conditions must be met. What are those conditions? Be specific in your description.

Shari Gomez sees the big red heart on the front of a Cheerios box and immediately thinks of an ad she has seen that discusses the heart-healthy benefits of Cheerios. This is an illustration of a stimulus-response connection.