Exam 9: The Role of Learning and Memory

An advertisement for Campbell's soup showed a bowl of soup with the meat and vegetables bursting above the broth. In reality, the product doesn't normally do this, potentially misleading consumers. In this case, Campbell's may be required by the Federal Trade Commission to:

In advertisements using classical conditioning, the brand serves as the:

Classical conditioning is more effective for older, familiar brands than for newer, less familiar brands.

List and define the seven sins of memory.

Which of the following about classical conditioning is false?

Long-term memory has a capacity of 5 to 9 units.

Design an experiment to test the mere exposure effect. (Make sure you label the variables by type.)

What implications does the mere exposure effect have for advertising?

The first time Terri tried sushi, she didn't like it, but she kept trying it every time her roommates brought it home. The third time she tried, she decided she actually liked the taste. This is an example of what effect?

Recently processed information is typically more accessible than information processed long ago.

The encoding-specificity principle suggests that if you studied while listening to the radio, you should probably be listening to the radio right now to do well on this test.

Information learned earlier reduces memory for related information learned later. This is an example of:

The priming effect has a powerful influence in experimental settings but it is uncommonly found day-to-day life.

Research has shown that customers who pay by credit card in a restaurant leave smaller tips than those who pay by cash.

_____ is when related information interferes with remembering.

Rewards increase the probability of repeat purchase.

As familiarity of a product claim increases, belief in that claim decreases.

_____ refers to forgetting due to shallow or superficial processing of information during encoding or retrieval.

According to classical conditioning, simply pairing one stimulus that spontaneously evokes certain meanings and feelings with another stimulus can cause a transfer of these meanings and feelings from one to the other.

Which of the following about operant conditioning is false?