Question 1

The decisions regarding how a consumer controls his/her physical appearance and surroundings are called aligning activities.

Accepted Answer

A) True 
 B)False  False

Question 2

According to research on the extended self, which of the following do people typically include in their extended selves?

Accepted Answer

A)  Home and property 
B)  Personal space 
C)  Children 
D)  Durable goods 
E)  All of the above are typically included in the extended self. 
A)  Home and property 
B)  Personal space 
C)  Children 
D)  Durable goods 
E)  All of the above are typically included in the extended self. E

Question 3

Kelly is described by her friends as smart, shy, ambitious, and dramatic. These traits represent Kelly's:

Accepted Answer

A)  surgency 
B)  intellect 
C)  personality 
D)  locus of control 
E)  level of self-monitoring 
A)  surgency 
B)  intellect 
C)  personality 
D)  locus of control 
E)  level of self-monitoring C

Question 4

The sum of all self-evaluations determines self-esteem.

Accepted Answer

A) True 
 B)False

Question 5

Research has shown that as long as a person perceives someone to be sincere in their flattery, it doesn't matter if it is inaccurate.

Accepted Answer

A) True 
 B)False

Question 6

Self-presentation, part of aligning activities, includes self-enhancement and self-deprecation.

Accepted Answer

A) True 
 B)False

Question 7

_____ is a person's general attitude toward himself or herself and is the sum of all self-evaluations.

Accepted Answer

A)  Locus of control 
B)  Role identity 
C)  Self-esteem 
D)  Extended self 
E)  Self-identity 
A)  Locus of control 
B)  Role identity 
C)  Self-esteem 
D)  Extended self 
E)  Self-identity

Question 8

Define brand personification and brand anthropomorphism, and provide an example in marketing for each.

Accepted Answer

Brand personification involves giving no

Question 9

Brand personification involve animating animals to act like humans.

Accepted Answer

A) True 
 B)False

Question 10

The five basic traits in Aaker's brand personality model include: 1) surgency, 2) agreeableness, 3) conscientiousness, 4) emotional stability, 5) intellect.

Accepted Answer

A) True 
 B)False

Question 11

Self-monitoring includes all of the following distinct individuals differences or components, except:

Accepted Answer

A)  the willingness to be the center of attention 
B)  the ability to adjust one's behavior to induce positive reactions in others 
C)  the desire to adjust one's behavior to induce positive reactions in others 
D)  concern about the opinions of others 
E)  All of the above are correct. 
A)  the willingness to be the center of attention 
B)  the ability to adjust one's behavior to induce positive reactions in others 
C)  the desire to adjust one's behavior to induce positive reactions in others 
D)  concern about the opinions of others 
E)  All of the above are correct.

Question 12

Identify the basic traits in the Five-Factor Model of Personality.

Accepted Answer

The five basic traits have tra

Question 13

Define the concepts: self-concept, extended self, and loved objects.

Accepted Answer

Self-concept is the totality of an indiv

Question 14

The decisions regarding how consumers control their physical appearance and surroundings comprise a person's:

Accepted Answer

A)  extended self 
B)  aligning activity 
C)  appearance management 
D)  locus of control 
E)  None of the above are correct. 
A)  extended self 
B)  aligning activity 
C)  appearance management 
D)  locus of control 
E)  None of the above are correct.

Question 15

The relationship between a consumer's self-concepts and his/her possessions is called _____. This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them.

Accepted Answer

A)  appearance management 
B)  role identity 
C)  the extended self 
D)  self-esteem 
E)  the locus of control 
A)  appearance management 
B)  role identity 
C)  the extended self 
D)  self-esteem 
E)  the locus of control

Question 16

Kim's _____ is/are as a mother, daughter, employee, sister, friend, and wife.

Accepted Answer

A)  traits 
B)  role identities 
C)  extended selves 
D)  self-concept 
E)  locus of control 
A)  traits 
B)  role identities 
C)  extended selves 
D)  self-concept 
E)  locus of control

Question 17

To the extent to which consumers use situational cues to guide their social behavior is called self-monitoring.

Accepted Answer

A) True 
 B)False

Question 18

_____ is the drive to consume products uncontrollably and buy in order to avoid personal problems

Accepted Answer

A)  Surgency 
B)  Need for cognitive closures 
C)  Compulsive buying 
D)  Locus of control 
E)  None of the above is correct. 
A)  Surgency 
B)  Need for cognitive closures 
C)  Compulsive buying 
D)  Locus of control 
E)  None of the above is correct.

Question 19

Personality influences how a person responds to his/her environment. If personality is tied to behavior (i.e., influences behavior), which we know to be true from research, why don't marketers use personality more specifically and more often in their tactics to try and predict and influence consumer behavior?

Accepted Answer

Understanding a consumer's personality c

Question 20

"Loved objects" derive most of their emotional status by helping people engage in impression management.

Accepted Answer

A) True 
 B)False

The decisions regarding how a consumer controls his/her physical appearance and surroundings are called aligning activities.

According to research on the extended self, which of the following do people typically include in their extended selves?

Kelly is described by her friends as smart, shy, ambitious, and dramatic. These traits represent Kelly's:

The sum of all self-evaluations determines self-esteem.

Research has shown that as long as a person perceives someone to be sincere in their flattery, it doesn't matter if it is inaccurate.

Self-presentation, part of aligning activities, includes self-enhancement and self-deprecation.

_____ is a person's general attitude toward himself or herself and is the sum of all self-evaluations.

Define brand personification and brand anthropomorphism, and provide an example in marketing for each.

Brand personification involve animating animals to act like humans.

The five basic traits in Aaker's brand personality model include: 1) surgency, 2) agreeableness, 3) conscientiousness, 4) emotional stability, 5) intellect.

Self-monitoring includes all of the following distinct individuals differences or components, except:

Identify the basic traits in the Five-Factor Model of Personality.

Define the concepts: self-concept, extended self, and loved objects.

The decisions regarding how consumers control their physical appearance and surroundings comprise a person's:

The relationship between a consumer's self-concepts and his/her possessions is called _____. This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them.

Kim's _____ is/are as a mother, daughter, employee, sister, friend, and wife.

To the extent to which consumers use situational cues to guide their social behavior is called self-monitoring.

_____ is the drive to consume products uncontrollably and buy in order to avoid personal problems

"Loved objects" derive most of their emotional status by helping people engage in impression management.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 11: The Role of Personality and Self-Concept

The decisions regarding how a consumer controls his/her physical appearance and surroundings are called aligning activities.

According to research on the extended self, which of the following do people typically include in their extended selves?

Kelly is described by her friends as smart, shy, ambitious, and dramatic. These traits represent Kelly's:

The sum of all self-evaluations determines self-esteem.

Research has shown that as long as a person perceives someone to be sincere in their flattery, it doesn't matter if it is inaccurate.

Self-presentation, part of aligning activities, includes self-enhancement and self-deprecation.

_____ is a person's general attitude toward himself or herself and is the sum of all self-evaluations.

Define brand personification and brand anthropomorphism, and provide an example in marketing for each.

Brand personification involve animating animals to act like humans.

The five basic traits in Aaker's brand personality model include: 1) surgency, 2) agreeableness, 3) conscientiousness, 4) emotional stability, 5) intellect.

Self-monitoring includes all of the following distinct individuals differences or components, except:

Identify the basic traits in the Five-Factor Model of Personality.

Define the concepts: self-concept, extended self, and loved objects.

The decisions regarding how consumers control their physical appearance and surroundings comprise a person's:

The relationship between a consumer's self-concepts and his/her possessions is called _____. This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them.

Kim's _____ is/are as a mother, daughter, employee, sister, friend, and wife.

To the extent to which consumers use situational cues to guide their social behavior is called self-monitoring.

_____ is the drive to consume products uncontrollably and buy in order to avoid personal problems

"Loved objects" derive most of their emotional status by helping people engage in impression management.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters