Exam 1: The Study of Consumer Behavior

Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of purchase, use, and disposal of goods and services.

Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of consumer disposal activities.

Surveys are useful for collecting specific, often complex information from a large number of people.

_____ purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.

Research has shown that there is a relationship between a person's shoe size and their writing proficiency, such that people with larger shoe sizes tend to have greater writing skill. What type of relationship is this?

Consider the Scientific Method discussed in your readings: -- Observation and Ask Questions -- Form a Hypothesis and Make a Prediction -- _____ What is the next step?

Research has shown that there is relationship between the number of added features a cell phone has and the level of customer satisfaction, such that as features go down, satisfaction goes down. This type of relationship represents a negative correlation.

A positive correlation means that one variable causes some influence the other variable.

Hospitals, schools, and government agencies are all considered organizational consumers.

The Interpretivism research approach applies the tenets of the scientific method to explain and predict consumer behavior.

When respondents don't answer a question on a survey honestly or completely because they feel the information is too personal or embarrassing, the question is suffering from social desirability bias.

Which of following is not a secondary data source?

The primary methods of Behavioral Science include the experimental approach and the marketing science approach.

Mall-intercept surveys, in-depth interviews, and focus groups are all forms of direct questioning in consumer research.

_____ include a consumer's affect, feelings, and moods during purchase, use, and disposal activities.

_____ usually consist of 6 to 12 people involved in a discussion led by a facilitator who monitors and guides the group discussion.

An illusory correlation means there is no predictable relationship between two variables.

What is the most valid criticism of the following question that appears on a questionnaire given to college students: "Have you ever cheated on an examination?"

In an experiment, the independent variable is the _____, and the dependent variable is the _____.

Mike is professor who does research in consumer behavior. He is interested in finding out if women are more likely than men to listen to music jingles in advertising. What type of research will Mike most likely engage?