Question 1

"More doctors recommend taking an Aspirin every day" is an example of a comparison omission.

Accepted Answer

A) True 
 B)False

Question 2

Feelings of familiarity, false memories, and source confusion are associated most closely with which of the seven sins of memory?

Accepted Answer

A)  Persistence 
B)  Blocking 
C)  Absent-mindedness 
D)  Misattribution 
E)  Suggestibility 
A)  Persistence 
B)  Blocking 
C)  Absent-mindedness 
D)  Misattribution 
E)  Suggestibility

Question 3

Exposing people to a large amount of information is not sufficient to produce learning.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following could not serve as an unconditioned stimulus in an advertisement?

Accepted Answer

A)  Puppies 
B)  A laughing baby 
C)  A song 
D)  A view of a beautiful sunset on the beach 
E)  All of the above could apply. 
A)  Puppies 
B)  A laughing baby 
C)  A song 
D)  A view of a beautiful sunset on the beach 
E)  All of the above could apply.

Question 5

Your readings talk about how memory is like a computer. Using this same type of analogy, how is memory like a bucket of water? Identify 3 ways. (Advice: In your discussion, make sure you name the concept and you clearly show the concept's meaning through the analogy. For example, "life is like a box of chocolates," according to Forrest Gump. One concept related this is you "never know what type you're are going get." This represents the uncertainty of life, and how we don't know what outcomes will come from our choices.)

Accepted Answer

Student answers here will vary. However,

Question 6

Which of the following is an example of a comparison omission?

Accepted Answer

A)  Tylenol may relieve minor arthritis pain. 
B)  Women who look younger use Oil of Olay. 
C)  Arm & Hammer baking soda absorbs more refrigerator odors. 
D)  Don't you want your family to be protected with AFLEC insurance? 
E)  Be fresh all day; use Degree Deodorant. 
A)  Tylenol may relieve minor arthritis pain. 
B)  Women who look younger use Oil of Olay. 
C)  Arm & Hammer baking soda absorbs more refrigerator odors. 
D)  Don't you want your family to be protected with AFLEC insurance? 
E)  Be fresh all day; use Degree Deodorant.

Question 7

Provide an example of three advertising claims that are literally true but figuratively false and justify your reasoning.

Accepted Answer

Student answers here will vary. However,

Question 8

In Pavlov's famous classical conditioning experiment, the dog food served as the:

Accepted Answer

A)  unconditioned stimulus 
B)  conditioned stimulus 
C)  unconditioned response 
D)  conditioned response 
E)  None of the above is correct. 
A)  unconditioned stimulus 
B)  conditioned stimulus 
C)  unconditioned response 
D)  conditioned response 
E)  None of the above is correct.

Question 9

The tip-of-the-tongue effect shows that forgetting can occur even if the information is stored in memory.

Accepted Answer

A) True 
 B)False

Question 10

Repeating an advertisement over and over again decreases its believability.

Accepted Answer

A) True 
 B)False

Question 11

_____ is the process of acquiring new information and knowledge for application to future behavior.

Accepted Answer

A)  Classical conditioning 
B)  Learning 
C)  Association principle 
D)  Memory retrieval 
E)  Blocking 
A)  Classical conditioning 
B)  Learning 
C)  Association principle 
D)  Memory retrieval 
E)  Blocking

Question 12

After hearing a new song several times, the song begins to appeal to you and you begin to like it more. This is an example of:

Accepted Answer

A)  classical conditioning 
B)  the truth effect 
C)  operant conditioning 
D)  cognitive dissonance 
E)  None of the above is correct. 
A)  classical conditioning 
B)  the truth effect 
C)  operant conditioning 
D)  cognitive dissonance 
E)  None of the above is correct.

Question 13

For better results, the _____ should immediately precede the _____in classical conditioning.

Accepted Answer

A)  unconditioned stimulus; conditioned stimulus 
B)  conditioned stimulus; unconditioned stimulus 
C)  unconditioned stimulus; conditioned response 
D)  conditioned response; unconditioned response 
E)  unconditioned response; conditioned response 
A)  unconditioned stimulus; conditioned stimulus 
B)  conditioned stimulus; unconditioned stimulus 
C)  unconditioned stimulus; conditioned response 
D)  conditioned response; unconditioned response 
E)  unconditioned response; conditioned response

Question 14

"Women who look younger use Oil of Olay" is an example of a claim that implies more than is actually stated.

Accepted Answer

A) True 
 B)False

Question 15

According to operant conditioning, eliminating shipping cost, expediting paperwork, and shortening delivery time are examples of negative reinforcement.

Accepted Answer

A) True 
 B)False

Question 16

What are the types of "forgetting" that can occur in long-term memory?

Accepted Answer

Three different types of forgetting can

Question 17

All thinking and reasoning occurs in short-term memory.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not one of the seven sins of memory?

Accepted Answer

A)  Persistence 
B)  Bias 
C)  Suggestibility 
D)  Misattribution 
E)  All of the above are part of the seven sins of memory. 
A)  Persistence 
B)  Bias 
C)  Suggestibility 
D)  Misattribution 
E)  All of the above are part of the seven sins of memory.

Question 19

Which of the following statements regarding short-term memory is false?

Accepted Answer

A)  Something stored in short-term memory can last from just minutes up to about 18 hours. 
B)  Short-term memory is capable of holding approximately 5 to 9 units. 
C)  Short-term memory benefits from rehearsal. 
D)  All thinking and reasoning occurs in short-term memory. 
E)  Short-term memory is sometimes called working memory. 
A)  Something stored in short-term memory can last from just minutes up to about 18 hours. 
B)  Short-term memory is capable of holding approximately 5 to 9 units. 
C)  Short-term memory benefits from rehearsal. 
D)  All thinking and reasoning occurs in short-term memory. 
E)  Short-term memory is sometimes called working memory.

Question 20

From a learning perspective, coupons, trading stamps, loyalty programs, and rebates are all examples of?

Accepted Answer

A)  Transformational promotion 
B)  Positive reinforcement 
C)  Indirect comparative advertising 
D)  Priming effect 
E)  Rote learning 
A)  Transformational promotion 
B)  Positive reinforcement 
C)  Indirect comparative advertising 
D)  Priming effect 
E)  Rote learning

"More doctors recommend taking an Aspirin every day" is an example of a comparison omission.

Feelings of familiarity, false memories, and source confusion are associated most closely with which of the seven sins of memory?

Exposing people to a large amount of information is not sufficient to produce learning.

Which of the following could not serve as an unconditioned stimulus in an advertisement?

Which of the following is an example of a comparison omission?

Provide an example of three advertising claims that are literally true but figuratively false and justify your reasoning.

In Pavlov's famous classical conditioning experiment, the dog food served as the:

The tip-of-the-tongue effect shows that forgetting can occur even if the information is stored in memory.

Repeating an advertisement over and over again decreases its believability.

_____ is the process of acquiring new information and knowledge for application to future behavior.

After hearing a new song several times, the song begins to appeal to you and you begin to like it more. This is an example of:

For better results, the _ should immediately precede the _in classical conditioning.

"Women who look younger use Oil of Olay" is an example of a claim that implies more than is actually stated.

According to operant conditioning, eliminating shipping cost, expediting paperwork, and shortening delivery time are examples of negative reinforcement.

What are the types of "forgetting" that can occur in long-term memory?

All thinking and reasoning occurs in short-term memory.

Which of the following is not one of the seven sins of memory?

Which of the following statements regarding short-term memory is false?

From a learning perspective, coupons, trading stamps, loyalty programs, and rebates are all examples of?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 9: The Role of Learning and Memory

"More doctors recommend taking an Aspirin every day" is an example of a comparison omission.

Feelings of familiarity, false memories, and source confusion are associated most closely with which of the seven sins of memory?

Exposing people to a large amount of information is not sufficient to produce learning.

Which of the following could not serve as an unconditioned stimulus in an advertisement?

Which of the following is an example of a comparison omission?

Provide an example of three advertising claims that are literally true but figuratively false and justify your reasoning.

In Pavlov's famous classical conditioning experiment, the dog food served as the:

The tip-of-the-tongue effect shows that forgetting can occur even if the information is stored in memory.

Repeating an advertisement over and over again decreases its believability.

_____ is the process of acquiring new information and knowledge for application to future behavior.

After hearing a new song several times, the song begins to appeal to you and you begin to like it more. This is an example of:

For better results, the _____ should immediately precede the _____in classical conditioning.

"Women who look younger use Oil of Olay" is an example of a claim that implies more than is actually stated.

According to operant conditioning, eliminating shipping cost, expediting paperwork, and shortening delivery time are examples of negative reinforcement.

What are the types of "forgetting" that can occur in long-term memory?

All thinking and reasoning occurs in short-term memory.

Which of the following is not one of the seven sins of memory?

Which of the following statements regarding short-term memory is false?

From a learning perspective, coupons, trading stamps, loyalty programs, and rebates are all examples of?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

For better results, the _ should immediately precede the _in classical conditioning.