Exam 17: Biases in Managerial Decision Making
Exam 1: The Study of Consumer Behavior81 Questions
Exam 2: Consumer Segmentation and Positioning90 Questions
Exam 3: Overview of Consumer Decision Making87 Questions
Exam 4: Consumer Evaluation and Choice87 Questions
Exam 5: Risk and Consumer Decision Making69 Questions
Exam 6: Consumer Perception and Attention94 Questions
Exam 7: Persuasion: Attitudes and Judgment90 Questions
Exam 8: Affect and Motivation89 Questions
Exam 9: The Role of Learning and Memory80 Questions
Exam 10: Automatic Information Processing80 Questions
Exam 11: The Role of Personality and Self-Concept85 Questions
Exam 12: The Role of Values and Culture93 Questions
Exam 13: Persuasion Through Social Influence88 Questions
Exam 14: Contemporary Marketing Strategies87 Questions
Exam 15: Consumer Behavior Online83 Questions
Exam 16: Consumer Behavior and Branding Strategy82 Questions
Exam 17: Biases in Managerial Decision Making71 Questions
Exam 18: Strategies for Improving Managerial Decision Making74 Questions
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Executives are usually not susceptible to judgmental biases.
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(True/False)
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Correct Answer:
False
When losses loom larger than gains, people have loss aversion.
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(True/False)
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Correct Answer:
True
Various television shows about shark attacks makes it easy to imagine that one could be attacked by a shark when visiting the beach. This assumption is based on what effect?
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(Multiple Choice)
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Correct Answer:
C
Risky decision making involves making a tradeoff between the desirability and the likelihood of an outcome. However, managers often focus mainly on desirability in some situations, and focus mainly on likelihood in others. This results in inconsistent preferences. Which heuristic is responsible for this bias?
(Multiple Choice)
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Kelly is interviewing candidates for a job in her department. She meets Bill. Bill mentions that he is from California. The last person Kelly hired from California had to be fired. Kelly infers that Bill probably won't make a good employee. Kelly is falling victim to what effect?
(Multiple Choice)
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Which of the following heuristics involve judgment based on imagination?
(Multiple Choice)
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If less relevant information is presented in an interesting manner, it tends to have a greater impact on final decisions than if presented in a dry manner.
(True/False)
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When managers treat irrelevant information as if it were relevant, they exhibit:
(Multiple Choice)
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Assuming that someone's action are a reflection of their true personality or disposition, and ignoring the possibility that their behavior could be influenced by the situation is known as:
(Multiple Choice)
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Short-term profits are less vivid and attention-drawing than long-term profits.
(True/False)
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Due to the assimilation effect, we tend to agree too readily with similar others.
(True/False)
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The dilution effect is even more pronounced when subjects expect to justify their predictions to others.
(True/False)
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Irrelevant information is weighted too lightly in judgment when irrelevant information later becomes relevant.
(True/False)
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Which of the following is not a factor that influences vividness?
(Multiple Choice)
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What affect does the "wording" of a problem have on managers' decisions?
(Essay)
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John thinks Mary is a great team member in his department based on a project he worked with her on a few months ago. During a current project, John has received several complaints about Mary from various team members. Despite this, John persists in believing his initial opinion of Mary is correct. This is an example of what effect?
(Multiple Choice)
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