Exam 3: Overview of Consumer Decision Making

When a purchase involves product options that are very different in terms of product attributes and overall attractiveness, post-purchase dissonance is more likely to occur.

According to your readings, there is widespread agreement between Chinese and Western business people that much of Chinese ethical problems related to defective products are simply due to a lack of production knowledge and expertise.

Which of the following statements about variety seeking is true?

In brand clusters, the degree to which brands within a single cluster are dissimilar from each other is called the cluster frontier.

The last step in the traditional model of consumer decision making discussed in your readings is the purchase decision.

While brand laziness is a common occurrence, it is actually an irrational way to make purchase decisions.

The cluster frontier can be likened to a person's perceived ideal brand.

In order for problem recognition to occur in the consumer decision process model, the discrepancy between what the consumer wants and what exists must be substantial and must be readily solvable.

Briefly describe the dissonance-reduction model of satisfaction.

The want-got gap occurs during which stage of the consumer decision process model?

Research shows that in general, women enjoy shopping more than men.

The _____ is the set of all brands that exist along with measures of each brands' attributes; whereas, the _____ includes those brands that the consumer acknowledges.

Christina and Claire are roommates. When Christina shops, she likes to stock up on everything she will need for the next couple of weeks. Claire prefers to only shop for what she needs for the next day or two, making more shopping trips. Christina is more likely to engage in variety seeking than Claire.

Consumers often infer the level of demand for brands in a product cluster from the cluster size, such that a larger cluster size implies more demand.

Every time you go to the store, you purchase Charmin toilet paper. You don't really think about why you purchase Charmin because you purchase it out of habit. What type of purchase decision making is this?

Clustering brands in one's perceived product market makes decision making easier.

_____ occurs when the product performs as good as consumers expected.

Patty is getting married in six months. She has been shopping for a wedding dress. Patty is most likely experiencing what type of involvement?

_____ represents a consumer's long term and continuous interest in a brand or product category.

George enjoys video gaming. He seems to know everything there is to know about the various gaming systems on the market and the newest, hottest games. George not only plays video games but he also runs his own Internet blog about video games, and he has started a video club in neighborhood. George is most clearly: