Question 1

What makes vivid stimuli "vivid?"

Accepted Answer

Vivid stimuli are emotionally interesting, concrete and imagery provoking, and proximate in a sensory, temporal, or spatial way.

Question 2

__________ is the assumption that everyone else perceives the world as I do.

Accepted Answer

A)  Adaptation 
B)  Figure and Ground Principle 
C)  Weber's Law 
D)  Perception 
E)  None of the above is correct. 
A)  Adaptation 
B)  Figure and Ground Principle 
C)  Weber's Law 
D)  Perception 
E)  None of the above is correct. E

Question 3

Sensation involves gathering data from the sensory organs and nervous system and sending it to the brain for processing and interpretation.

Accepted Answer

A) True 
 B)False  True

Question 4

Placing marketing messages in unexpected places increases novelty and thus salience.

Accepted Answer

A) True 
 B)False

Question 5

Why can't consumers attend to all the information in the environment to which they are exposed?

Accepted Answer

People can't attend to all the informati

Question 6

There has been no research to date that has shown that subliminal stimuli can influence attitudes or behaviors.

Accepted Answer

A) True 
 B)False

Question 7

Mike walks into the house after work and hears his roommate singing loudly. Mike is experiencing sensation.

Accepted Answer

A) True 
 B)False

Question 8

According to your readings, _____ are processed at a subconscious level.

Accepted Answer

A)  supraliminal stimuli 
B)  priming stimuli 
C)  subliminal stimuli 
D)  semi-subliminal stimuli 
E)  adaptation stimuli 
A)  supraliminal stimuli 
B)  priming stimuli 
C)  subliminal stimuli 
D)  semi-subliminal stimuli 
E)  adaptation stimuli

Question 9

What level of physical arousal is best for attention intensity or a person's ability to attend to information?

Accepted Answer

A)  Low 
B)  Moderate 
C)  High 
D)  Very High 
E)  Arousal has little to do with the ability to pay attention. 
A)  Low 
B)  Moderate 
C)  High 
D)  Very High 
E)  Arousal has little to do with the ability to pay attention.

Question 10

Package-pricing is illegal in the United States.

Accepted Answer

A) True 
 B)False

Question 11

As a rule of thumb, billboards should contain no more than 10 words because of typical human sensory thresholds.

Accepted Answer

A) True 
 B)False

Question 12

_____ draw attention involuntarily but are context independent.

Accepted Answer

A)  Concrete stimuli 
B)  Proximal stimuli 
C)  Moderate stimuli 
D)  Salient stimuli 
E)  Vivid stimuli 
A)  Concrete stimuli 
B)  Proximal stimuli 
C)  Moderate stimuli 
D)  Salient stimuli 
E)  Vivid stimuli

Question 13

According to your readings on color, which color is most associated with happiness, optimism, light, and cleanliness?

Accepted Answer

A)  Blue 
B)  Orange 
C)  Red 
D)  Yellow 
E)  White 
A)  Blue 
B)  Orange 
C)  Red 
D)  Yellow 
E)  White

Question 14

Perception is the mechanism through which we define the world and create meaning from our environment.

Accepted Answer

A) True 
 B)False

Question 15

Subliminal messaging is illegal in the United States.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the conditions that increase adaptation.

Accepted Answer

The following conditions often increase

Question 17

The makers of Downey Fabric Softeners want to undertake a sensory marketing campaign. The goal of the campaign is to trigger consumers' memories of home and connect emotionally with consumers. Which sense should the campaign focus on?

Accepted Answer

A)  Sight 
B)  Touch 
C)  Sound 
D)  Taste 
E)  Smell 
A)  Sight 
B)  Touch 
C)  Sound 
D)  Taste 
E)  Smell

Question 18

Chad walks in the house after work. He immediately smells dinner cooking. Chad is experiencing:

Accepted Answer

A)  sensation 
B)  comprehension 
C)  grouping 
D)  vividness effect 
E)  attention 
A)  sensation 
B)  comprehension 
C)  grouping 
D)  vividness effect 
E)  attention

Question 19

The perceptual process is influenced by all of the following, except:

Accepted Answer

A)  sensory thresholds 
B)  physical limits on attention 
C)  voluntary and involuntary attention selectivity 
D)  situational factors 
E)  All of the above influence the perceptual process. 
A)  sensory thresholds 
B)  physical limits on attention 
C)  voluntary and involuntary attention selectivity 
D)  situational factors 
E)  All of the above influence the perceptual process.

Question 20

Experts in a given topic (versus novices) can attend to and think about larger amounts of information.

Accepted Answer

A) True 
 B)False

What makes vivid stimuli "vivid?"

__________ is the assumption that everyone else perceives the world as I do.

Sensation involves gathering data from the sensory organs and nervous system and sending it to the brain for processing and interpretation.

Placing marketing messages in unexpected places increases novelty and thus salience.

Why can't consumers attend to all the information in the environment to which they are exposed?

There has been no research to date that has shown that subliminal stimuli can influence attitudes or behaviors.

Mike walks into the house after work and hears his roommate singing loudly. Mike is experiencing sensation.

According to your readings, _____ are processed at a subconscious level.

What level of physical arousal is best for attention intensity or a person's ability to attend to information?

Package-pricing is illegal in the United States.

As a rule of thumb, billboards should contain no more than 10 words because of typical human sensory thresholds.

_____ draw attention involuntarily but are context independent.

According to your readings on color, which color is most associated with happiness, optimism, light, and cleanliness?

Perception is the mechanism through which we define the world and create meaning from our environment.

Subliminal messaging is illegal in the United States.

Discuss the conditions that increase adaptation.

The makers of Downey Fabric Softeners want to undertake a sensory marketing campaign. The goal of the campaign is to trigger consumers' memories of home and connect emotionally with consumers. Which sense should the campaign focus on?

Chad walks in the house after work. He immediately smells dinner cooking. Chad is experiencing:

The perceptual process is influenced by all of the following, except:

Experts in a given topic (versus novices) can attend to and think about larger amounts of information.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 6: Consumer Perception and Attention

What makes vivid stimuli "vivid?"

__________ is the assumption that everyone else perceives the world as I do.

Sensation involves gathering data from the sensory organs and nervous system and sending it to the brain for processing and interpretation.

Placing marketing messages in unexpected places increases novelty and thus salience.

Why can't consumers attend to all the information in the environment to which they are exposed?

There has been no research to date that has shown that subliminal stimuli can influence attitudes or behaviors.

Mike walks into the house after work and hears his roommate singing loudly. Mike is experiencing sensation.

According to your readings, _____ are processed at a subconscious level.

What level of physical arousal is best for attention intensity or a person's ability to attend to information?

Package-pricing is illegal in the United States.

As a rule of thumb, billboards should contain no more than 10 words because of typical human sensory thresholds.

_____ draw attention involuntarily but are context independent.

According to your readings on color, which color is most associated with happiness, optimism, light, and cleanliness?

Perception is the mechanism through which we define the world and create meaning from our environment.

Subliminal messaging is illegal in the United States.

Discuss the conditions that increase adaptation.

The makers of Downey Fabric Softeners want to undertake a sensory marketing campaign. The goal of the campaign is to trigger consumers' memories of home and connect emotionally with consumers. Which sense should the campaign focus on?

Chad walks in the house after work. He immediately smells dinner cooking. Chad is experiencing:

The perceptual process is influenced by all of the following, except:

Experts in a given topic (versus novices) can attend to and think about larger amounts of information.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters