Question 1

Customs are passed down from generation to generation.

Accepted Answer

A) True 
 B)False  True

Question 2

Culture usually changes so fast that marketing cannot usually reflect the most current cultural meanings.

Accepted Answer

A) True 
 B)False  False

Question 3

Consider the means-end chain process depicted below and fill in the blanks.

Accepted Answer

The answer of Consider the means-end chain process depicted below...

Question 4

_____ capture(s) the extent to which a culture is uncomfortable with ambiguous and unstructured situations.

Accepted Answer

A)  Long-term orientation 
B)  Evaluation dimensions 
C)  Uncertainty avoidance 
D)  Risk aversion 
E)  Power distance 
A)  Long-term orientation 
B)  Evaluation dimensions 
C)  Uncertainty avoidance 
D)  Risk aversion 
E)  Power distance

Question 5

Stylish design is an example of a tangible attribute.

Accepted Answer

A) True 
 B)False

Question 6

In exchange rituals one person or group of people purchase products from another.

Accepted Answer

A) True 
 B)False

Question 7

The culturally constituted world is where society's ever changing shared values are collected and stored.

Accepted Answer

A) True 
 B)False

Question 8

Possession rituals occur when consumers discuss and display their belongings.

Accepted Answer

A) True 
 B)False

Question 9

_____ provide a tangible explanation for the existence of intangible cultural categories.

Accepted Answer

A)  Cultural values 
B)  Consumer products 
C)  Advertisements 
D)  Language 
E)  Cultural categories 
A)  Cultural values 
B)  Consumer products 
C)  Advertisements 
D)  Language 
E)  Cultural categories

Question 10

Acculturation occurs when people in one culture adapt to meanings in another culture.

Accepted Answer

A) True 
 B)False

Question 11

Consider the mobility of cultural meaning process discussed in your readings. What station is missing? Station 1: Culturally Constituted World
Station 2: ?
Station 3: Individual Consumers

Accepted Answer

A)  Exchange rituals 
B)  Fashion system 
C)  Language 
D)  Consumer products 
E)  Values 
A)  Exchange rituals 
B)  Fashion system 
C)  Language 
D)  Consumer products 
E)  Values

Question 12

The fashion system, which primarily entails clothing and accessories, is important for the transfer of cultural meaning in society.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following would not be considered a cultural category within the culturally constituted world?

Accepted Answer

A)  Male versus female 
B)  Young versus old 
C)  Rich versus poor 
D)  Cool versus nerdy 
E)  Blue collar versus white collar 
A)  Male versus female 
B)  Young versus old 
C)  Rich versus poor 
D)  Cool versus nerdy 
E)  Blue collar versus white collar

Question 14

Linguists divide the study of verbal language into four categories including all of the following areas with which exception?

Accepted Answer

A)  Phonology 
B)  Semantics 
C)  Morphology 
D)  Syntax 
E)  Inflection 
A)  Phonology 
B)  Semantics 
C)  Morphology 
D)  Syntax 
E)  Inflection

Question 15

All of the following are examples of communicating via body language, except:

Accepted Answer

A)  giving someone a "thumbs up" after receiving the right answer to a question 
B)  shifting your position in your seat during class to be more comfortable 
C)  smiling at someone you recognize 
D)  folding your arms when you are no longer interested in listening to someone talk 
E)  All of the above are examples of communicating via body language. 
A)  giving someone a "thumbs up" after receiving the right answer to a question 
B)  shifting your position in your seat during class to be more comfortable 
C)  smiling at someone you recognize 
D)  folding your arms when you are no longer interested in listening to someone talk 
E)  All of the above are examples of communicating via body language.

Question 16

The fashion system can reflect current cultural meanings, but cannot bring about changes in cultural meanings.

Accepted Answer

A) True 
 B)False

Question 17

A means-end chain combines three levels of a consumer's product knowledge to form a sequential network of meaning. The three levels of a consumer's product knowledge include all of the following except:

Accepted Answer

A)  Results 
B)  Values 
C)  Consequences 
D)  Attributes 
E)  All of the above are included. 
A)  Results 
B)  Values 
C)  Consequences 
D)  Attributes 
E)  All of the above are included.

Question 18

Age, gender, and social class are examples of cultural principles.

Accepted Answer

A) True 
 B)False

Question 19

_____ are behaviors, both formal or informal, handed down from generation to generation. An example would include throwing a party on someone's birthday.

Accepted Answer

A)  Crescive norms 
B)  Customs 
C)  Rituals 
D)  Mores' 
E)  Sanctions 
A)  Crescive norms 
B)  Customs 
C)  Rituals 
D)  Mores' 
E)  Sanctions

Question 20

Which of the following is not considered a marketing symbol?

Accepted Answer

A)  The brand name: Coca-Cola 
B)  The McDonald's golden arches 
C)  The Geico Insurance Company "gecko" character 
D)  The mm-mm-good jingle for Campbell's soup 
E)  All of the above would be considered marketing symbols. 
A)  The brand name: Coca-Cola 
B)  The McDonald's golden arches 
C)  The Geico Insurance Company "gecko" character 
D)  The mm-mm-good jingle for Campbell's soup 
E)  All of the above would be considered marketing symbols.

Customs are passed down from generation to generation.

Culture usually changes so fast that marketing cannot usually reflect the most current cultural meanings.

Consider the means-end chain process depicted below and fill in the blanks.

_____ capture(s) the extent to which a culture is uncomfortable with ambiguous and unstructured situations.

Stylish design is an example of a tangible attribute.

In exchange rituals one person or group of people purchase products from another.

The culturally constituted world is where society's ever changing shared values are collected and stored.

Possession rituals occur when consumers discuss and display their belongings.

_____ provide a tangible explanation for the existence of intangible cultural categories.

Acculturation occurs when people in one culture adapt to meanings in another culture.

Consider the mobility of cultural meaning process discussed in your readings. What station is missing? Station 1: Culturally Constituted World Station 2: ? Station 3: Individual Consumers

The fashion system, which primarily entails clothing and accessories, is important for the transfer of cultural meaning in society.

Which of the following would not be considered a cultural category within the culturally constituted world?

Linguists divide the study of verbal language into four categories including all of the following areas with which exception?

All of the following are examples of communicating via body language, except:

The fashion system can reflect current cultural meanings, but cannot bring about changes in cultural meanings.

A means-end chain combines three levels of a consumer's product knowledge to form a sequential network of meaning. The three levels of a consumer's product knowledge include all of the following except:

Age, gender, and social class are examples of cultural principles.

_____ are behaviors, both formal or informal, handed down from generation to generation. An example would include throwing a party on someone's birthday.

Which of the following is not considered a marketing symbol?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 12: The Role of Values and Culture

Customs are passed down from generation to generation.

Culture usually changes so fast that marketing cannot usually reflect the most current cultural meanings.

Consider the means-end chain process depicted below and fill in the blanks.

_____ capture(s) the extent to which a culture is uncomfortable with ambiguous and unstructured situations.

Stylish design is an example of a tangible attribute.

In exchange rituals one person or group of people purchase products from another.

The culturally constituted world is where society's ever changing shared values are collected and stored.

Possession rituals occur when consumers discuss and display their belongings.

_____ provide a tangible explanation for the existence of intangible cultural categories.

Acculturation occurs when people in one culture adapt to meanings in another culture.

Consider the mobility of cultural meaning process discussed in your readings. What station is missing? Station 1: Culturally Constituted World Station 2: ? Station 3: Individual Consumers

The fashion system, which primarily entails clothing and accessories, is important for the transfer of cultural meaning in society.

Which of the following would not be considered a cultural category within the culturally constituted world?

Linguists divide the study of verbal language into four categories including all of the following areas with which exception?

All of the following are examples of communicating via body language, except:

The fashion system can reflect current cultural meanings, but cannot bring about changes in cultural meanings.

A means-end chain combines three levels of a consumer's product knowledge to form a sequential network of meaning. The three levels of a consumer's product knowledge include all of the following except:

Age, gender, and social class are examples of cultural principles.

_____ are behaviors, both formal or informal, handed down from generation to generation. An example would include throwing a party on someone's birthday.

Which of the following is not considered a marketing symbol?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters