Question 1

The adaptive unconscious can be trained to perform routine mental activities.

Accepted Answer

A) True 
 B)False  True

Question 2

Thinking about a concept activates that concept in memory. Once a concept is activated, it influences how consumer think about subsequent concepts. This is called:

Accepted Answer

A)  proactive associative interference 
B)  a priming effect 
C)  thin slice theory 
D)  the adaptive unconscious 
E)  a disruption effect 
A)  proactive associative interference 
B)  a priming effect 
C)  thin slice theory 
D)  the adaptive unconscious 
E)  a disruption effect B

Question 3

Subliminal advertising is very effective even if it may be ethically questionable.

Accepted Answer

A) True 
 B)False  False

Question 4

Tony is a salesperson in an electronics store in the television department. When talking to a potential customer, Tony usually asks the customer to indicate their preferences in terms of size, type and brand name of television. He knows if he does this, the customer is more likely to purchase something (vs. not purchase). Tony is taking advantage of what effect?

Accepted Answer

A)  Assimilation effect 
B)  Distraction effect 
C)  Procedural priming effect 
D)  Mindset priming effect 
E)  None of the above is correct. 
A)  Assimilation effect 
B)  Distraction effect 
C)  Procedural priming effect 
D)  Mindset priming effect 
E)  None of the above is correct.

Question 5

We are born with all of our automatic mental processes.

Accepted Answer

A) True 
 B)False

Question 6

Explain the difference between explicit memory and implicit memory.

Accepted Answer

Explicit memory is when a person purpose

Question 7

What is the implicit association test (IAT)?

Accepted Answer

The IAT is a procedure for mea

Question 8

Define automatic information processing.

Accepted Answer

Automatic information processi

Question 9

_____ involves making quick inferences or judgments based on quick first impressions.

Accepted Answer

A)  Classical conditioning 
B)  Thin slice theory 
C)  Familiarity effects 
D)  The assimilation effect 
E)  The priming effect 
A)  Classical conditioning 
B)  Thin slice theory 
C)  Familiarity effects 
D)  The assimilation effect 
E)  The priming effect

Question 10

The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent.

Accepted Answer

A) True 
 B)False

Question 11

The _____ is a procedure for measuring sensitive beliefs that are held without awareness or intention, such as stereotypes and prejudices.

Accepted Answer

A)  distraction test 
B)  procedural priming test 
C)  explicit memory test 
D)  thin slice test 
E)  None of the above is correct. 
A)  distraction test 
B)  procedural priming test 
C)  explicit memory test 
D)  thin slice test 
E)  None of the above is correct.

Question 12

Which of the following about automatic impulse purchasing is false?

Accepted Answer

A)  Impulse purchases are usually made with little or no conscious thought. 
B)  Impulse buys are usually made without intention. 
C)  Grocery shoppers are more likely to impulse purchase when they are hungry. 
D)  Automatic information processing may influence feelings, but does not account for impulse purchases because another process is at work. 
E)  Impulse purchases are less likely when the consumer has a shopping list. 
A)  Impulse purchases are usually made with little or no conscious thought. 
B)  Impulse buys are usually made without intention. 
C)  Grocery shoppers are more likely to impulse purchase when they are hungry. 
D)  Automatic information processing may influence feelings, but does not account for impulse purchases because another process is at work. 
E)  Impulse purchases are less likely when the consumer has a shopping list.

Question 13

Which of the following about thin slice theory is false?

Accepted Answer

A)  Research shows that what people learn from thin slices of behavior typically occurs in less than 5 minutes. 
B)  First impressions are often more accurate when based on very brief observations versus when they are based on longer observations. 
C)  Thin slice inferences are more accurate for questions having subjective answers. 
D)  First impressions are more accurate when people focus on verbal information and ignore nonverbal information. 
E)  Thin slice inferences are more accurate when people have practice in forming them. 
A)  Research shows that what people learn from thin slices of behavior typically occurs in less than 5 minutes. 
B)  First impressions are often more accurate when based on very brief observations versus when they are based on longer observations. 
C)  Thin slice inferences are more accurate for questions having subjective answers. 
D)  First impressions are more accurate when people focus on verbal information and ignore nonverbal information. 
E)  Thin slice inferences are more accurate when people have practice in forming them.

Question 14

As familiarity of a brand increases, a brand usually seems less famous.

Accepted Answer

A) True 
 B)False

Question 15

What effect supports the contention that repetition of a company's brand message is a good strategy?

Accepted Answer

A)  The contrast effect 
B)  The procedural priming effect 
C)  The truth effect 
D)  The distraction effect 
E)  The thin slice effect 
A)  The contrast effect 
B)  The procedural priming effect 
C)  The truth effect 
D)  The distraction effect 
E)  The thin slice effect

Question 16

The assimilation effect involves a shift towards a reference point.

Accepted Answer

A) True 
 B)False

Question 17

Research shows people are more likely to impulse shop when they are hungry.

Accepted Answer

A) True 
 B)False

Question 18

A(n) _____ is a shift in judgment toward a contextual reference point.

Accepted Answer

A)  contrast effect 
B)  framing effect 
C)  accommodation effect 
D)  assimilation effect 
E)  simulation effect 
A)  contrast effect 
B)  framing effect 
C)  accommodation effect 
D)  assimilation effect 
E)  simulation effect

Question 19

When a person is aware that they are searching for information stored in memory, they are engaging:

Accepted Answer

A)  implicit memory 
B)  recognition 
C)  cued recall 
D)  the unconscious 
E)  explicit memory 
A)  implicit memory 
B)  recognition 
C)  cued recall 
D)  the unconscious 
E)  explicit memory

Question 20

How can marketers create familiarity effects for their products?

Accepted Answer

Repetitive advertising can effect on con

The adaptive unconscious can be trained to perform routine mental activities.

Thinking about a concept activates that concept in memory. Once a concept is activated, it influences how consumer think about subsequent concepts. This is called:

Subliminal advertising is very effective even if it may be ethically questionable.

We are born with all of our automatic mental processes.

Explain the difference between explicit memory and implicit memory.

What is the implicit association test (IAT)?

Define automatic information processing.

_____ involves making quick inferences or judgments based on quick first impressions.

The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent.

The _____ is a procedure for measuring sensitive beliefs that are held without awareness or intention, such as stereotypes and prejudices.

Which of the following about automatic impulse purchasing is false?

Which of the following about thin slice theory is false?

As familiarity of a brand increases, a brand usually seems less famous.

What effect supports the contention that repetition of a company's brand message is a good strategy?

The assimilation effect involves a shift towards a reference point.

Research shows people are more likely to impulse shop when they are hungry.

A(n) _____ is a shift in judgment toward a contextual reference point.

When a person is aware that they are searching for information stored in memory, they are engaging:

How can marketers create familiarity effects for their products?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 10: Automatic Information Processing

The adaptive unconscious can be trained to perform routine mental activities.

Thinking about a concept activates that concept in memory. Once a concept is activated, it influences how consumer think about subsequent concepts. This is called:

Subliminal advertising is very effective even if it may be ethically questionable.

We are born with all of our automatic mental processes.

Explain the difference between explicit memory and implicit memory.

What is the implicit association test (IAT)?

Define automatic information processing.

_____ involves making quick inferences or judgments based on quick first impressions.

The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent.

The _____ is a procedure for measuring sensitive beliefs that are held without awareness or intention, such as stereotypes and prejudices.

Which of the following about automatic impulse purchasing is false?

Which of the following about thin slice theory is false?

As familiarity of a brand increases, a brand usually seems less famous.

What effect supports the contention that repetition of a company's brand message is a good strategy?

The assimilation effect involves a shift towards a reference point.

Research shows people are more likely to impulse shop when they are hungry.

A(n) _____ is a shift in judgment toward a contextual reference point.

When a person is aware that they are searching for information stored in memory, they are engaging:

How can marketers create familiarity effects for their products?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters