Exam 4: Consumer Evaluation and Choice

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Suggestive selling in stores, such as signs that read: "6 apples for $1.99" and "Limit 12 bottles per customer" and "Buy 2 for the price of 1" take advantage of what prediction heuristic?

(Multiple Choice)

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Question 81

The MODE model states that motivation and opportunity must be high for consumers to use choice heuristics.

(True/False)

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Question 82

The compromise effect is increased under what condition?

(Multiple Choice)

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Question 83

The attraction effect suggests that adding a similar but inferior product to a product line hurts the overall image of the product line.

(True/False)

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Question 84

What is the difference between attitude-based choice and attribute-based choice?

(Essay)

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Question 85

You hear a small group of people talking about a movie at a party. Everyone in the group seems to have liked the movie. You assume the movie must be good. This assumption is based on what bias?

(Multiple Choice)

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Question 86

Consumers very typically consider between 5 and 9 brands when making product purchase decisions. What concept helps best explain why this is so?

(Multiple Choice)

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Question 87

Showing 81 - 87 of 87

Suggestive selling in stores, such as signs that read: "6 apples for $1.99" and "Limit 12 bottles per customer" and "Buy 2 for the price of 1" take advantage of what prediction heuristic?

The MODE model states that motivation and opportunity must be high for consumers to use choice heuristics.

The compromise effect is increased under what condition?

The attraction effect suggests that adding a similar but inferior product to a product line hurts the overall image of the product line.

What is the difference between attitude-based choice and attribute-based choice?

You hear a small group of people talking about a movie at a party. Everyone in the group seems to have liked the movie. You assume the movie must be good. This assumption is based on what bias?

Consumers very typically consider between 5 and 9 brands when making product purchase decisions. What concept helps best explain why this is so?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

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