Exam 1: The Study of Consumer Behavior

Which of the following is an example of a negative correlation?

Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy the need and wants of others.

During the peak of the Motivation Research movement, Ernest Dichter performed in-depth interviews for over 200 different product categories.

Customer perceived value is the consumer's overall assessment of the utility of a product based on the perceptions of what is given and received.

Which of the following about "Motivation Research" is false?

Which of the following is not a benefit of studying consumer behavior?

Consumer behavior researchers are interested in consumer responses. These responses primarily include which of following:

Research has shown that there is relationship between the number of coupons issued in a market and the level of sales, such that as the number of coupons issued goes up, sales go up. This type of relationship represents a positive correlation.

_____ purchase goods and services to produce other goods or services, or resell them, or run their operation.

The Motivation Research movement left two important legacies to the field of consumer research: (1) a focus on consumer motivations, and (2) the technique of focus group research.

Researchers at Kraft Foods were interested in how dads prepare dinners when they use the company's macaroni and cheese product, so they asked some dads if they could film them making dinner. This is an example of unobtrusive observation.

Many consumers believe (and some orange juice makers imply in their advertising) that when it comes to the quality of non-frozen orange juice, the closer the processing plant is the growing field, the fresher and higher quality the juice. However, there is no correlational relationship between these variables. This type of correlation is called:

Paul wants to perform a research study to explore how people feel while they shop for a house. He really wants to be able to describe a person's emotional experience during this buying process. Paul will probably use qualitative research methods.

Secondary data are data that already exist and are accessible.

Systematic testing and following the Scientific Method can allow researchers to determine causal relationships with a high degree of certainty.

Consumer welfare is the establishment of laws and regulations that guide and govern business practices in order to protect consumers.

_____ is the establishment of laws and regulations that guide and govern business practices in order to protect consumers.

_____ entails all consumer activities associated with the purchase, use, and disposal of goods and services, including the consumer's emotional, mental, and behavioral responses that precede, determine, and follow these activities.

Consumer actions that are unhealthy, unethical, or potentially dangerous to an individual or society are often called "the dark side of consumer behavior."

Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her quilts. When she does this, Paula is engaging in a consumer use/consumption activity.