Question 1

A study by the Pew Research Center found that 8 out of 10 Americans do at least some online shopping.

Accepted Answer

A) True 
 B)False

Question 2

Explain how sellers identify products of interest to you and then run ads that match your shopping habits.

Accepted Answer

To answer this question, we will use Ama

Question 3

College students desire digital applications.What is false about companies that come out with new apps?

Accepted Answer

A) most become very rich 
B) many experience little or no success 
C) the education market makes up only a small slice of the app industry 
D) their digital application must compete with close to 3 million apps currently available 
A) most become very rich 
B) many experience little or no success 
C) the education market makes up only a small slice of the app industry 
D) their digital application must compete with close to 3 million apps currently available

Question 4

What should organizations do with Big Data?

Accepted Answer

A) Analyze Big Data to provide attractive offers to customers based on their buying habits 
B) Sell the data without considering privacy issues 
C) Use the data to predict future profits 
D) Store data without putting preventive measures in place to lessen risks associated with a specific type of data, for example, credit cards 
A) Analyze Big Data to provide attractive offers to customers based on their buying habits 
B) Sell the data without considering privacy issues 
C) Use the data to predict future profits 
D) Store data without putting preventive measures in place to lessen risks associated with a specific type of data, for example, credit cards

Question 5

Explain why companies that do not recognize the importance of designing, manufacturing and selling technology-based, digital-based products could easily find themselves with few customers.

Accepted Answer

For many individuals, particularly colle

Question 6

Identify an advantage and a disadvantage of using dynamic pricing.

Accepted Answer

(Advantage) Dynamic pricing allows compa

Question 7

Big Data is used by small retail stores in all of the following ways, except ______________.

Accepted Answer

A) view store traffic through the use of sophisticated cameras 
B) generate revenue by selling their Big Data 
C) get to know their customers and do things, such as send personalized emails 
D) greet their customers when they enter the store 
A) view store traffic through the use of sophisticated cameras 
B) generate revenue by selling their Big Data 
C) get to know their customers and do things, such as send personalized emails 
D) greet their customers when they enter the store

Question 8

Which of the following is a false statement?

Accepted Answer

A) Consumers do not want to see slick ads or know they are being marketed to 
B) Consumers want to be entertained and allowed to control when and where they receive their messages 
C) Spending on digital marketing by advertisers is predicted to increase substantially whereas spending on traditional advertising is predicted to decline 
D) The onslaught of intrusive or misleading ads frustrates consumers, but there is nothing they can do to make them disappear 
A) Consumers do not want to see slick ads or know they are being marketed to 
B) Consumers want to be entertained and allowed to control when and where they receive their messages 
C) Spending on digital marketing by advertisers is predicted to increase substantially whereas spending on traditional advertising is predicted to decline 
D) The onslaught of intrusive or misleading ads frustrates consumers, but there is nothing they can do to make them disappear

Question 9

After Facebook purchased Oculus (and Palmer Luckey was no longer connected with the product) the Oculus team decided to use penetration pricing.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not true of Palmer Luckey?

Accepted Answer

A) He did not sell the Oculus Rift in stores; instead he sold the headset exclusively on the company's website. 
B) His obsession with video games lead to his interest in virtual reality 
C) He named his business Oculus and launched his project on the crowd funding platform, Kickstarter 
D) He set his funding goal on Kickstarter at $250,000 but ended up raising $2.4 million. 
A) He did not sell the Oculus Rift in stores; instead he sold the headset exclusively on the company's website. 
B) His obsession with video games lead to his interest in virtual reality 
C) He named his business Oculus and launched his project on the crowd funding platform, Kickstarter 
D) He set his funding goal on Kickstarter at $250,000 but ended up raising $2.4 million.

Question 11

An advantage of product marketing is that you get fast results from your ad.

Accepted Answer

A) True 
 B)False

Question 12

Content marketing creates attention-grabbing content and distributes this content to customers and others through social media.

Accepted Answer

A) True 
 B)False

Question 13

More than half of all adults in the U.S.have not shopped online.

Accepted Answer

A) True 
 B)False

Question 14

What is "Big Data" and how is it used?

Accepted Answer

The term "Big Data" describes extremely

A study by the Pew Research Center found that 8 out of 10 Americans do at least some online shopping.

Explain how sellers identify products of interest to you and then run ads that match your shopping habits.

College students desire digital applications.What is false about companies that come out with new apps?

What should organizations do with Big Data?

Explain why companies that do not recognize the importance of designing, manufacturing and selling technology-based, digital-based products could easily find themselves with few customers.

Identify an advantage and a disadvantage of using dynamic pricing.

Big Data is used by small retail stores in all of the following ways, except ______________.

Which of the following is a false statement?

After Facebook purchased Oculus (and Palmer Luckey was no longer connected with the product) the Oculus team decided to use penetration pricing.

Which of the following is not true of Palmer Luckey?

An advantage of product marketing is that you get fast results from your ad.

Content marketing creates attention-grabbing content and distributes this content to customers and others through social media.

More than half of all adults in the U.S.have not shopped online.

What is "Big Data" and how is it used?

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

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Exam 11: Operating in a Digital Marketing and Social Networking

A study by the Pew Research Center found that 8 out of 10 Americans do at least some online shopping.

Explain how sellers identify products of interest to you and then run ads that match your shopping habits.

College students desire digital applications.What is false about companies that come out with new apps?

What should organizations do with Big Data?

Explain why companies that do not recognize the importance of designing, manufacturing and selling technology-based, digital-based products could easily find themselves with few customers.

Identify an advantage and a disadvantage of using dynamic pricing.

Big Data is used by small retail stores in all of the following ways, except ______________.

Which of the following is a false statement?

After Facebook purchased Oculus (and Palmer Luckey was no longer connected with the product) the Oculus team decided to use penetration pricing.

Which of the following is not true of Palmer Luckey?

An advantage of product marketing is that you get fast results from your ad.

Content marketing creates attention-grabbing content and distributes this content to customers and others through social media.

More than half of all adults in the U.S.have not shopped online.

What is "Big Data" and how is it used?

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters