Exam 11: Operating in a Digital Marketing and Social Networking

An empty hotel room brings in no revenue.Then why wouldn't a hotel manager at a luxury hotel or resort offer a very low, last-minute rate for an unfilled room?

(Multiple Choice)

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Question 21

Which of the following is false about dynamic pricing?

(Multiple Choice)

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Question 22

Should you be concerned about data security? In a recent survey _______ Americans reported that they do not trust businesses with their personal information online.

(Multiple Choice)

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(41)

Question 23

Which of the following is an advantage of setting up an online store (rather than a brick-and-mortar store) ________

(Multiple Choice)

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(34)

Question 24

The missing piece of the puzzle that helps explain Oculus Rift's success was the 9,500 bankers who enjoyed communicating with each other.

(True/False)

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(35)

Question 25

Some potential customers are unwilling to buy online because ____________.

(Multiple Choice)

4.9/5

(39)

Question 26

Hotels sometimes use a revenue optimization system to improve demand forecasting and update prices of its rooms from minute to minute.

(True/False)

4.9/5

(27)

Question 27

Computer programs are used to analyze extremely large collections of data to reveal all of the following except ________.

(Multiple Choice)

4.9/5

(27)

Question 28

The right to privacy lets individuals decide who should have access to their personal information.

(True/False)

4.8/5

(35)

Question 29

Palmer Luckey offered the prototype of his Oculus Rift as a "do-it-yourself" kit so others could make a similar system.

(True/False)

4.8/5

(27)

Question 30

Do you think Mark Zuckerberg made a good decision when he paid $3 million for Oculus? Why/why not.

(Essay)

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(32)

Question 31

With a few exceptions, companies that do not recognize the importance of offering technology-based, digital-based products will find themselves with few customers.

(True/False)

4.8/5

(36)

Question 32

Dynamic pricing is used in all of the following industries except ________.

(Multiple Choice)

4.9/5

(37)

Question 33

A pricing strategy where the price of an item fluctuates frequently based on complicated algorithms is called________.

(Multiple Choice)

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(27)

Question 34

Which of the following is not a reason for advertising online?

(Multiple Choice)

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(29)

Question 35

Which of following is not true about selling online?

(Multiple Choice)

4.9/5

(36)

Question 36

Digital marketing uses digital technology to sell products.Which of the following is not an advantage of digital ads from the viewpoint of the seller?

(Multiple Choice)

4.8/5

(32)

Question 37

Big Data is primarily used to determine if a company has made a profit.

(True/False)

4.9/5

(37)

Question 38

Which of following statements about RFID (radio-frequency identification) tags is false?

(Multiple Choice)

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(32)

Question 39

Those who provided personal information to OKCupids (a free online dating site) were justifiably upset to learn that their personal information became public.Which of the following actions would not help you avoid this situation?

(Multiple Choice)

4.8/5

(40)

Question 40

Showing 21 - 40 of 94

An empty hotel room brings in no revenue.Then why wouldn't a hotel manager at a luxury hotel or resort offer a very low, last-minute rate for an unfilled room?

Which of the following is false about dynamic pricing?

Should you be concerned about data security? In a recent survey _______ Americans reported that they do not trust businesses with their personal information online.

Which of the following is an advantage of setting up an online store (rather than a brick-and-mortar store) ________

The missing piece of the puzzle that helps explain Oculus Rift's success was the 9,500 bankers who enjoyed communicating with each other.

Some potential customers are unwilling to buy online because ____________.

Hotels sometimes use a revenue optimization system to improve demand forecasting and update prices of its rooms from minute to minute.

Computer programs are used to analyze extremely large collections of data to reveal all of the following except ________.

The right to privacy lets individuals decide who should have access to their personal information.

Palmer Luckey offered the prototype of his Oculus Rift as a "do-it-yourself" kit so others could make a similar system.

Do you think Mark Zuckerberg made a good decision when he paid $3 million for Oculus? Why/why not.

With a few exceptions, companies that do not recognize the importance of offering technology-based, digital-based products will find themselves with few customers.

Dynamic pricing is used in all of the following industries except ________.

A pricing strategy where the price of an item fluctuates frequently based on complicated algorithms is called________.

Which of the following is not a reason for advertising online?

Which of following is not true about selling online?

Digital marketing uses digital technology to sell products.Which of the following is not an advantage of digital ads from the viewpoint of the seller?

Big Data is primarily used to determine if a company has made a profit.

Which of following statements about RFID (radio-frequency identification) tags is false?

Those who provided personal information to OKCupids (a free online dating site) were justifiably upset to learn that their personal information became public.Which of the following actions would not help you avoid this situation?

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

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