Question 1

A disadvantage of digital ads from the viewpoint of the seller is that it is difficult to measure the effectiveness of a digital ad.

Accepted Answer

A) True 
 B)False

Question 2

A disadvantage of content marketing is that it is fairly expensive.

Accepted Answer

A) True 
 B)False

Question 3

Describe the advantages and disadvantages of selling online.
:
Can reach potential customers from all geographical locations in the U.S.and from many foreign countries.
Setting up an online store is less expense than setting up a brick-and-mortar business.
Better able to capture valuable information on your customers, including their preferences.
Some potential customers feel uncomfortable buying online.
Some customers do not want to buy a product they have not seen.
New online stores face a lot of competition, especially from Amazon.
ESSAY DISCUSSION

Accepted Answer

Advantages

Question 4

The testing site for Amazon's drone delivery system is Arizona.

Accepted Answer

A) True 
 B)False

Question 5

Explain what a Revenue Optimization System accomplishes.

Accepted Answer

A Revenue Optimization System uses analy

Question 6

Which of the following statements is not true about the Chatbooks content marketing campaign?

Accepted Answer

A) The video produced for the campaign incorporates simple directions on how to use the new product 
B) The interesting video highlights a super-efficient mother creating a beautiful book of pictures of her children 
C) The Chatbooks campaign was very effective in building brand awareness 
D) The Chatbooks video appeared on Facebook, YouTube and other media outlets 
A) The video produced for the campaign incorporates simple directions on how to use the new product 
B) The interesting video highlights a super-efficient mother creating a beautiful book of pictures of her children 
C) The Chatbooks campaign was very effective in building brand awareness 
D) The Chatbooks video appeared on Facebook, YouTube and other media outlets

Question 7

Personal information supplied by members of OKCupids, a free online dating site, was protected from release by a privacy agreement between the organization and its members.

Accepted Answer

A) True 
 B)False

Question 8

In a recent study, more than 70% of those surveyed said they did not trust online businesses with their personal information.

Accepted Answer

A) True 
 B)False

Question 9

Which of following steps is not part of a typical manufacturer's supply chain purchase of raw materials?

Accepted Answer

A) manufacture of a product 
B) advertise product 
C) purchase of product by a customer 
D) shipment of product to a store 
A) manufacture of a product 
B) advertise product 
C) purchase of product by a customer 
D) shipment of product to a store

Question 10

The most important outcome of Palmer Luckey's Kickstarter campaign was receiving $2.4 million in funding.

Accepted Answer

A) True 
 B)False

Question 11

Amazon's has more than 70% of the online sales in the U.S.

Accepted Answer

A) True 
 B)False

Question 12

The Chatbooks' campaign was not designed to build brand awareness, but rather to entertain.

Accepted Answer

A) True 
 B)False

Question 13

What is true about Amazon Prime Air?

Accepted Answer

A) Using drones, packages can be delivered in 15 minutes or less 
B) The drones can fly in any weather, including rain, high wind, snow, ice. 
C) The drones can transport packages up to 25 pounds 
D) The drones cannot fly at night 
A) Using drones, packages can be delivered in 15 minutes or less 
B) The drones can fly in any weather, including rain, high wind, snow, ice. 
C) The drones can transport packages up to 25 pounds 
D) The drones cannot fly at night

Question 14

Big Data can be used for non-marketing initiatives, such as inventory control.

Accepted Answer

A) True 
 B)False

Question 15

Product marketing is not about "what you sell", it's about "what you stand for."

Accepted Answer

A) True 
 B)False

Question 16

Content marketing is intended to attract potential buyers by building a strong brand reputation through online content, including:

Accepted Answer

A) blogs 
B) TV commercials 
C) electronic billboards 
D) direct mail 
A) blogs 
B) TV commercials 
C) electronic billboards 
D) direct mail

Question 17

______________ focuses on selling a product to a specific demographic through a traditional outreach, such as paid advertisements, television commercials, and directmail.

Accepted Answer

A) Content marketing 
B) Product marketing 
C) Traditional marketing 
D) Consumer marketing 
A) Content marketing 
B) Product marketing 
C) Traditional marketing 
D) Consumer marketing

Question 18

It is no longer true that products must fill an unmet customer need.

Accepted Answer

A) True 
 B)False

Question 19

A company using cost-based pricing determines the cost of making a product and then sets a price by adding a profit to the cost.

Accepted Answer

A) True 
 B)False

Question 20

Why would Mark Zuckerberg (CEO of Facebook) pay $3 billion for Oculus?

Accepted Answer

A) The Oculus Rift competes with Facebook product/services 
B) Because Facebook had plenty of cash and could spend it 
C) Zuckerberg believed virtual reality is the future and was "awesome" 
D) Facebook's users were getting older and he was looking for the next big thing 
A) The Oculus Rift competes with Facebook product/services 
B) Because Facebook had plenty of cash and could spend it 
C) Zuckerberg believed virtual reality is the future and was "awesome" 
D) Facebook's users were getting older and he was looking for the next big thing

A disadvantage of digital ads from the viewpoint of the seller is that it is difficult to measure the effectiveness of a digital ad.

A disadvantage of content marketing is that it is fairly expensive.

The testing site for Amazon's drone delivery system is Arizona.

Explain what a Revenue Optimization System accomplishes.

Which of the following statements is not true about the Chatbooks content marketing campaign?

Personal information supplied by members of OKCupids, a free online dating site, was protected from release by a privacy agreement between the organization and its members.

In a recent study, more than 70% of those surveyed said they did not trust online businesses with their personal information.

Which of following steps is not part of a typical manufacturer's supply chain purchase of raw materials?

The most important outcome of Palmer Luckey's Kickstarter campaign was receiving $2.4 million in funding.

Amazon's has more than 70% of the online sales in the U.S.

The Chatbooks' campaign was not designed to build brand awareness, but rather to entertain.

What is true about Amazon Prime Air?

Big Data can be used for non-marketing initiatives, such as inventory control.

Product marketing is not about "what you sell", it's about "what you stand for."

Content marketing is intended to attract potential buyers by building a strong brand reputation through online content, including:

______________ focuses on selling a product to a specific demographic through a traditional outreach, such as paid advertisements, television commercials, and directmail.

It is no longer true that products must fill an unmet customer need.

A company using cost-based pricing determines the cost of making a product and then sets a price by adding a profit to the cost.

Why would Mark Zuckerberg (CEO of Facebook) pay $3 billion for Oculus?

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters

Exam 11: Operating in a Digital Marketing and Social Networking

A disadvantage of digital ads from the viewpoint of the seller is that it is difficult to measure the effectiveness of a digital ad.

A disadvantage of content marketing is that it is fairly expensive.

The testing site for Amazon's drone delivery system is Arizona.

Explain what a Revenue Optimization System accomplishes.

Which of the following statements is not true about the Chatbooks content marketing campaign?

Personal information supplied by members of OKCupids, a free online dating site, was protected from release by a privacy agreement between the organization and its members.

In a recent study, more than 70% of those surveyed said they did not trust online businesses with their personal information.

Which of following steps is not part of a typical manufacturer's supply chain purchase of raw materials?

The most important outcome of Palmer Luckey's Kickstarter campaign was receiving $2.4 million in funding.

Amazon's has more than 70% of the online sales in the U.S.

The Chatbooks' campaign was not designed to build brand awareness, but rather to entertain.

What is true about Amazon Prime Air?

Big Data can be used for non-marketing initiatives, such as inventory control.

Product marketing is not about "what you sell", it's about "what you stand for."

Content marketing is intended to attract potential buyers by building a strong brand reputation through online content, including:

______________ focuses on selling a product to a specific demographic through a traditional outreach, such as paid advertisements, television commercials, and directmail.

It is no longer true that products must fill an unmet customer need.

A company using cost-based pricing determines the cost of making a product and then sets a price by adding a profit to the cost.

Why would Mark Zuckerberg (CEO of Facebook) pay $3 billion for Oculus?

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters