Question 1

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

Accepted Answer

A)  Complexity 
B)  Compatibility 
C)  Relative advantage 
D)  Observability 
E)  Trialability 
A)  Complexity 
B)  Compatibility 
C)  Relative advantage 
D)  Observability 
E)  Trialability

Question 2

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

Accepted Answer

Test marketing is a limited introduction

Question 3

You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.To keep your product from entering the decline stage,you should:

Accepted Answer

A)  use promotion to increase primary demand for trampolines 
B)  abandon peripheral target markets for trampolines 
C)  raise the price of your trampolines because customers are not price sensitive in this stage 
D)  eliminate all unnecessary marketing expense 
E)  promote trampolines heavily to dealers and customers 
A)  use promotion to increase primary demand for trampolines 
B)  abandon peripheral target markets for trampolines 
C)  raise the price of your trampolines because customers are not price sensitive in this stage 
D)  eliminate all unnecessary marketing expense 
E)  promote trampolines heavily to dealers and customers

Question 4

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.The process by which the adoption of this innovative product spreads is called the:

Accepted Answer

A)  diffusion process 
B)  product life cycle 
C)  consumption process 
D)  viral process 
E)  two-stage process 
A)  diffusion process 
B)  product life cycle 
C)  consumption process 
D)  viral process 
E)  two-stage process

Question 5

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 6

Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure--a cigar-shaped minnow--in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2008.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21ˢᵗ century."
-Refer to Rapala.Because buyers of fishing lures want to have the newest,most technologically improved lure,most of Rapala's customers would more than likely fall into the _____ category of adopters.

Accepted Answer

A)  laggards 
B)  prompt diffusers 
C)  early adopters 
D)  innovators 
E)  early majority 
A)  laggards 
B)  prompt diffusers 
C)  early adopters 
D)  innovators 
E)  early majority

Question 7

The screening and concept testing stage of the new-product development process is used to:

Accepted Answer

A)  eliminate undesirable ideas and predict consumer acceptance 
B)  refine the promotion campaign to be used with the new product 
C)  determine the potential profits to be gained from the new product 
D)  determine how long the test market should be run 
E)  generate new-product ideas 
A)  eliminate undesirable ideas and predict consumer acceptance 
B)  refine the promotion campaign to be used with the new product 
C)  determine the potential profits to be gained from the new product 
D)  determine how long the test market should be run 
E)  generate new-product ideas

Question 8

It is considered inefficient to use concept tests during the idea screening stage of the new-product development process.

Accepted Answer

A) True 
 B)False

Question 9

Which is the last adopter category to adopt an innovation?

Accepted Answer

A)  Late majority 
B)  Laggards 
C)  Late diffusers 
D)  Reluctant adopters 
E)  Traditionalists 
A)  Late majority 
B)  Laggards 
C)  Late diffusers 
D)  Reluctant adopters 
E)  Traditionalists

Question 10

_____ evaluate new-product ideas usually before any prototype has been created.

Accepted Answer

A)  Concept tests 
B)  Simulated market tests 
C)  Market tests 
D)  User tests 
E)  Venture analyses 
A)  Concept tests 
B)  Simulated market tests 
C)  Market tests 
D)  User tests 
E)  Venture analyses

Question 11

Without the Internet,it would be impossible to conduct simultaneous product development from different parts of the world.

Accepted Answer

A) True 
 B)False

Question 12

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.The idea for the Fitbit was generated from an employee retreat in which everyone was encouraged to think of unlimited product ideas for the fitness-minded consumer.Participants did not critique any of the ideas as the goal at that point was just to generate ideas.What idea-generating technique does this illustrate?

Accepted Answer

A)  Brainstorming 
B)  Brain dumping 
C)  Snowball sampling 
D)  Laddering 
E)  Entropy 
A)  Brainstorming 
B)  Brain dumping 
C)  Snowball sampling 
D)  Laddering 
E)  Entropy

Question 13

Researchers have found that 39 percent of _____ reported spending five or more hours online each day,compared to just 23 percent of other categories of adopters.

Accepted Answer

A)  early adopters 
B)  innovators 
C)  laggards 
D)  early majority 
E)  late majority 
A)  early adopters 
B)  innovators 
C)  laggards 
D)  early majority 
E)  late majority

Question 14

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.In terms of the new-product development process,Fitbit's availability in retail stores and online is the _____ stage.

Accepted Answer

A)  idea screening 
B)  idea generation 
C)  business analysis 
D)  test marketing 
E)  commercialization 
A)  idea screening 
B)  idea generation 
C)  business analysis 
D)  test marketing 
E)  commercialization

Question 15

Roger has lots of nice photos of his family on his digital camera and wishes he could display them on his desk at work without having to print them out.A coworker told him that he could purchase a digital photo frame to download and display his digital photos.Because Roger did not know such a product existed,digital photo frames represented a(n)_____ to him.

Accepted Answer

A)  heterogeneous shopping product 
B)  diffusion 
C)  market laggard 
D)  product diversification 
E)  innovation 
A)  heterogeneous shopping product 
B)  diffusion 
C)  market laggard 
D)  product diversification 
E)  innovation

Question 16

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

Accepted Answer

A)  All products go through every stage of the life cycle. 
B)  Changes in a product can change its life cycle. 
C)  The amount of time products stay in each stage is standardized for consumer products,but not industrial products. 
D)  All products except those considered faddish go through every stage. 
E)  The theory helps to predict how long a firm will stay in each stage. 
A)  All products go through every stage of the life cycle. 
B)  Changes in a product can change its life cycle. 
C)  The amount of time products stay in each stage is standardized for consumer products,but not industrial products. 
D)  All products except those considered faddish go through every stage. 
E)  The theory helps to predict how long a firm will stay in each stage.

Question 17

Very few firms follow a formal new-product development process.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following adopters is MOST likely to become an opinion leader?

Accepted Answer

A)  Luddite 
B)  Early majority 
C)  Early adopter 
D)  Proactive adopter 
E)  Innovator 
A)  Luddite 
B)  Early majority 
C)  Early adopter 
D)  Proactive adopter 
E)  Innovator

Question 19

The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n):

Accepted Answer

A)  adoption-rate test 
B)  simulated (laboratory)market test 
C)  concept test 
D)  use test 
E)  juried consumer test 
A)  adoption-rate test 
B)  simulated (laboratory)market test 
C)  concept test 
D)  use test 
E)  juried consumer test

Question 20

Kathy purchased an Amazon Kendle e-book reader as soon as they came onto the market.She paid $399 for the product,which she bought the first day it was released.Kathy works in Information Technology and is always looking for new electronic products to buy.She would best be described as a(n):

Accepted Answer

A)  early adopter 
B)  early majority 
C)  innovator 
D)  diffusers 
E)  lead consumer 
A)  early adopter 
B)  early majority 
C)  innovator 
D)  diffusers 
E)  lead consumer

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.To keep your product from entering the decline stage,you should:

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

The screening and concept testing stage of the new-product development process is used to:

It is considered inefficient to use concept tests during the idea screening stage of the new-product development process.

Which is the last adopter category to adopt an innovation?

_____ evaluate new-product ideas usually before any prototype has been created.

Without the Internet,it would be impossible to conduct simultaneous product development from different parts of the world.

Researchers have found that 39 percent of _____ reported spending five or more hours online each day,compared to just 23 percent of other categories of adopters.

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

Very few firms follow a formal new-product development process.

Which of the following adopters is MOST likely to become an opinion leader?

Kathy purchased an Amazon Kendle e-book reader as soon as they came onto the market.She paid $399 for the product,which she bought the first day it was released.Kathy works in Information Technology and is always looking for new electronic products to buy.She would best be described as a(n):

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 11: Developing and Managing Products

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.To keep your product from entering the decline stage,you should:

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

The screening and concept testing stage of the new-product development process is used to:

It is considered inefficient to use concept tests during the idea screening stage of the new-product development process.

Which is the last adopter category to adopt an innovation?

_____ evaluate new-product ideas usually before any prototype has been created.

Without the Internet,it would be impossible to conduct simultaneous product development from different parts of the world.

Researchers have found that 39 percent of _____ reported spending five or more hours online each day,compared to just 23 percent of other categories of adopters.

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

Very few firms follow a formal new-product development process.

Which of the following adopters is MOST likely to become an opinion leader?

Kathy purchased an Amazon Kendle e-book reader as soon as they came onto the market.She paid $399 for the product,which she bought the first day it was released.Kathy works in Information Technology and is always looking for new electronic products to buy.She would best be described as a(n):

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters