Question 1

A frozen dinner would most likely be considered a:

Accepted Answer

A) information good 
B) search good 
C) experience good 
D) credence good 
E) online product 
A) information good 
B) search good 
C) experience good 
D) credence good 
E) online product C

Question 2

What kind of online ad runs vertically down the size of a website page instead of across the page?

Accepted Answer

A) skyscraper 
B) pop-up 
C) interstitial 
D) superstitial 
E) banner 
A) skyscraper 
B) pop-up 
C) interstitial 
D) superstitial 
E) banner A

Question 3

Instagram is categorized as a search engine.

Accepted Answer

A) True 
 B)False  False

Question 4

An e-tailer is a retailer that operates on the Internet.

Accepted Answer

A) True 
 B)False

Question 5

The quality of can be examined by simply examining the product or a picture of the product.

Accepted Answer

A) information goods 
B) search goods 
C) experience goods 
D) credence goods 
E) online products 
A) information goods 
B) search goods 
C) experience goods 
D) credence goods 
E) online products

Question 6

The cost of information search is based on how difficult it is to acquire information in terms of time.

Accepted Answer

A) True 
 B)False

Question 7

A picture frame would likely be an example of a search good.

Accepted Answer

A) True 
 B)False

Question 8

Information search is greater and information search costs are higher in online (vs.off-line) envirornnents.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following best describes the role Amazon plays in the marketplace?

Accepted Answer

A) third-party retailer 
B) recommendation agent 
C) manufacturer 
D) retailer 
E) buyer's agent 
A) third-party retailer 
B) recommendation agent 
C) manufacturer 
D) retailer 
E) buyer's agent

Question 10

Internet marketing's advantage is that it reaches customers .

Accepted Answer

A) when they are interested 
B) with the right offer 
C) how they wish 
D) multiple times 
E) all of the above 
A) when they are interested 
B) with the right offer 
C) how they wish 
D) multiple times 
E) all of the above

Question 11

refers to how much information consumers attempt to acquire.

Accepted Answer

A) Information search 
B) Information search costs 
C) Web 2.0 
D) Information symmetry 
E) Compiling information 
A) Information search 
B) Information search costs 
C) Web 2.0 
D) Information symmetry 
E) Compiling information

Question 12

Pinterest is a website that enables users to collect images and information.What kind of website is Pinterest?

Accepted Answer

A) search engine 
B) content website 
C) e-retailer 
D) pay-per-click operator 
E) ad network 
A) search engine 
B) content website 
C) e-retailer 
D) pay-per-click operator 
E) ad network

Question 13

The quality of experience goods can only be determined by long term use of the product.

Accepted Answer

A) True 
 B)False

Question 14

E-tailers are more successful if they primarily sell , rather than or .

Accepted Answer

A) search goods, experience goods; information goods 
B) search goods, experience goods, credence goods 
C) experience goods, credence goods, online products 
D) credence goods, experience goods, search goods 
E) online products, information goods, search goods 
A) search goods, experience goods; information goods 
B) search goods, experience goods, credence goods 
C) experience goods, credence goods, online products 
D) credence goods, experience goods, search goods 
E) online products, information goods, search goods

Question 15

Consumers are less likely to use a compensatory strategy if a web site is organized by options rather than by attributes.

Accepted Answer

A) True 
 B)False

Question 16

Consumers often make better decisions if they use a compensatory strategy rather than a non-compensatory strategy.

Accepted Answer

A) True 
 B)False

Question 17

In a recent study of755 e-tailers from BizRate.com, it was found that online business success depends on all of the following except:

Accepted Answer

A) brand name reputation 
B) types of products sold 
C) ease with which consumers could navigate the web site 
D) web site's domain name 
E) All of the above are correct. 
A) brand name reputation 
B) types of products sold 
C) ease with which consumers could navigate the web site 
D) web site's domain name 
E) All of the above are correct.

Question 18

Explain the differences between a recommendation agent and a comparison matrix.

Accepted Answer

A recommendation agent is an interactive

Question 19

Which of the following would most likely be considered a credence product?

Accepted Answer

A) silvenvare 
B) coffee mug 
C) box of donuts 
D) laptop computer 
E) toothbrush 
A) silvenvare 
B) coffee mug 
C) box of donuts 
D) laptop computer 
E) toothbrush

Question 20

Molly decides to buy a new digital camera.She notices that the one of the attributes on the Cannon camera does not meet her requirements and because of this, she eliminates the Cannon camera.This strategy would best be considered what type of strategy?

Accepted Answer

A) Selective-conductive 
B) Risk averse 
C) Information accurate 
D) Non-compensatory 
E) Search inefficient 
A) Selective-conductive 
B) Risk averse 
C) Information accurate 
D) Non-compensatory 
E) Search inefficient

A frozen dinner would most likely be considered a:

What kind of online ad runs vertically down the size of a website page instead of across the page?

Instagram is categorized as a search engine.

An e-tailer is a retailer that operates on the Internet.

The quality of can be examined by simply examining the product or a picture of the product.

The cost of information search is based on how difficult it is to acquire information in terms of time.

A picture frame would likely be an example of a search good.

Information search is greater and information search costs are higher in online (vs.off-line) envirornnents.

Which of the following best describes the role Amazon plays in the marketplace?

Internet marketing's advantage is that it reaches customers .

refers to how much information consumers attempt to acquire.

Pinterest is a website that enables users to collect images and information.What kind of website is Pinterest?

The quality of experience goods can only be determined by long term use of the product.

E-tailers are more successful if they primarily sell , rather than or .

Consumers are less likely to use a compensatory strategy if a web site is organized by options rather than by attributes.

Consumers often make better decisions if they use a compensatory strategy rather than a non-compensatory strategy.

In a recent study of755 e-tailers from BizRate.com, it was found that online business success depends on all of the following except:

Explain the differences between a recommendation agent and a comparison matrix.

Which of the following would most likely be considered a credence product?

Molly decides to buy a new digital camera.She notices that the one of the attributes on the Cannon camera does not meet her requirements and because of this, she eliminates the Cannon camera.This strategy would best be considered what type of strategy?

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 17: Engaging Consumers Through Online Marketing

A frozen dinner would most likely be considered a:

What kind of online ad runs vertically down the size of a website page instead of across the page?

Instagram is categorized as a search engine.

An e-tailer is a retailer that operates on the Internet.

The quality of can be examined by simply examining the product or a picture of the product.

The cost of information search is based on how difficult it is to acquire information in terms of time.

A picture frame would likely be an example of a search good.

Information search is greater and information search costs are higher in online (vs.off-line) envirornnents.

Which of the following best describes the role Amazon plays in the marketplace?

Internet marketing's advantage is that it reaches customers .

refers to how much information consumers attempt to acquire.

Pinterest is a website that enables users to collect images and information.What kind of website is Pinterest?

The quality of experience goods can only be determined by long term use of the product.

E-tailers are more successful if they primarily sell , rather than or .

Consumers are less likely to use a compensatory strategy if a web site is organized by options rather than by attributes.

Consumers often make better decisions if they use a compensatory strategy rather than a non-compensatory strategy.

In a recent study of755 e-tailers from BizRate.com, it was found that online business success depends on all of the following except:

Explain the differences between a recommendation agent and a comparison matrix.

Which of the following would most likely be considered a credence product?

Molly decides to buy a new digital camera.She notices that the one of the attributes on the Cannon camera does not meet her requirements and because of this, she eliminates the Cannon camera.This strategy would best be considered what type of strategy?

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters