Question 1

Linguists divide the study of verbal language into four categories including all of the following areas with which exception?

Accepted Answer

A) Phonology 
B) Semantics 
C) Morphology 
D) Syntax 
E) Inflection 
A) Phonology 
B) Semantics 
C) Morphology 
D) Syntax 
E) Inflection E

Question 2

Attributes, consequeuces and values are part of the three levels consumer product knowledge combined in the means-end chain.

Accepted Answer

A) True 
 B)False  True

Question 3

Divestment rituals clearly show that consumers believe cultural meaning can be transferred from products to people.

Accepted Answer

A) True 
 B)False  True

Question 4

A sign at the park reads, "Help keep this park clean- Please do not allow your dog in the playground area." This is an example of a(n):

Accepted Answer

A) custom 
B) crescive norm 
C) enacted norm 
D) convention 
E) ritual 
A) custom 
B) crescive norm 
C) enacted norm 
D) convention 
E) ritual

Question 5

Anyone can be a "cultural agent."

Accepted Answer

A) True 
 B)False

Question 6

Images such as brand logos are examples of marketing symbols.

Accepted Answer

A) True 
 B)False

Question 7

Syntax, semantics, phonology and morphology are all categories of linguistics.

Accepted Answer

A) True 
 B)False

Question 8

Divestment rituals make it difficult for consumers to feel a sense of individual ownership over a used product.

Accepted Answer

A) True 
 B)False

Question 9

Explain the differences between encultnration and acculturation.Also explain the benefits of encultnration for marketing agents.

Accepted Answer

Anthropologists refer to learning about

Question 10

In the retnrn potential model the "evaluation dimension":

Accepted Answer

A) specifies the amount of behavior regulated by the norm 
B) shows the cultnral response to some behavior 
C) gives only the opinion leader's perspective 
D) gives a defmitive yes/no answer as to whether or not the behavior is desired 
E) gives positive or negative feedback from a culture outside of the target market 
A) specifies the amount of behavior regulated by the norm 
B) shows the cultnral response to some behavior 
C) gives only the opinion leader's perspective 
D) gives a defmitive yes/no answer as to whether or not the behavior is desired 
E) gives positive or negative feedback from a culture outside of the target market

Question 11

Which of the following statements about culture is false?

Accepted Answer

A) Because culture is handed down from generation to generation, culture does not change. 
B) Today, American culture is considered individualistic. 
C) The act of learning a culture through growing up within it is called enculturation. 
D) American culture includes unique language that describes and shapes the culture. 
E) Consumer products are an important vehicle for conveying culture to society. 
A) Because culture is handed down from generation to generation, culture does not change. 
B) Today, American culture is considered individualistic. 
C) The act of learning a culture through growing up within it is called enculturation. 
D) American culture includes unique language that describes and shapes the culture. 
E) Consumer products are an important vehicle for conveying culture to society.

Question 12

According to some theorists, Western society usually strongly discourages any type of radical reform.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following would not be considered a cultural category within the culturally constituted world?

Accepted Answer

A) Male versus female 
B) Young versus old 
C) Rich versus poor 
D) Cool versus nerdy 
E) Blue collar versus white collar 
A) Male versus female 
B) Young versus old 
C) Rich versus poor 
D) Cool versus nerdy 
E) Blue collar versus white collar

Question 14

Which of the following about exchange rituals is false?

Accepted Answer

A) In Japan, gifts are typically not wrapped because that culture does not appreciate surprises. 
B) Gifts not given can be an important way to convey cultural meaning. 
C) In Western cultures, people tend to give gifts on many formal occasions. 
D) The wrapping of a gift can convey as much cultural meaning as the gift itself. 
E) Exchange rituals allow the giver to transfer cultural meanings/properties to the receiver. 
A) In Japan, gifts are typically not wrapped because that culture does not appreciate surprises. 
B) Gifts not given can be an important way to convey cultural meaning. 
C) In Western cultures, people tend to give gifts on many formal occasions. 
D) The wrapping of a gift can convey as much cultural meaning as the gift itself. 
E) Exchange rituals allow the giver to transfer cultural meanings/properties to the receiver.

Question 15

The United States as a culture emphasizes group cohesion.

Accepted Answer

A) True 
 B)False

Question 16

Processing speed and the memory of a computer is an example of a:

Accepted Answer

A) intangible attributes 
B) tangible attributes 
C) commodities 
D) semantic attributes 
E) All of the above are correct. 
A) intangible attributes 
B) tangible attributes 
C) commodities 
D) semantic attributes 
E) All of the above are correct.

Question 17

Nonverbal gestures and body langnage rarely vary from culture to culture because they are innate (i.e., we are born with them).

Accepted Answer

A) True 
 B)False

Question 18

are the patterns of meaning acquired by members of society expressed in their knowledge, beliefs, art, laws, morals, customs, and habits.

Accepted Answer

A) Subculture 
B) Cultural Value 
C) Culture 
D) Acculturation 
E) Symbols 
A) Subculture 
B) Cultural Value 
C) Culture 
D) Acculturation 
E) Symbols

Question 19

Stylish design is an example of a tangible attribute.

Accepted Answer

A) True 
 B)False

Question 20

Summarize the "movement of cultural meaning" theory discussed in your readings.

Accepted Answer

Cultural meaning, which began in the col

Linguists divide the study of verbal language into four categories including all of the following areas with which exception?

Attributes, consequeuces and values are part of the three levels consumer product knowledge combined in the means-end chain.

Divestment rituals clearly show that consumers believe cultural meaning can be transferred from products to people.

A sign at the park reads, "Help keep this park clean- Please do not allow your dog in the playground area." This is an example of a(n):

Anyone can be a "cultural agent."

Images such as brand logos are examples of marketing symbols.

Syntax, semantics, phonology and morphology are all categories of linguistics.

Divestment rituals make it difficult for consumers to feel a sense of individual ownership over a used product.

Explain the differences between encultnration and acculturation.Also explain the benefits of encultnration for marketing agents.

In the retnrn potential model the "evaluation dimension":

Which of the following statements about culture is false?

According to some theorists, Western society usually strongly discourages any type of radical reform.

Which of the following would not be considered a cultural category within the culturally constituted world?

Which of the following about exchange rituals is false?

The United States as a culture emphasizes group cohesion.

Processing speed and the memory of a computer is an example of a:

Nonverbal gestures and body langnage rarely vary from culture to culture because they are innate (i.e., we are born with them).

are the patterns of meaning acquired by members of society expressed in their knowledge, beliefs, art, laws, morals, customs, and habits.

Stylish design is an example of a tangible attribute.

Summarize the "movement of cultural meaning" theory discussed in your readings.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 14: The Influence of Culture and Values

Linguists divide the study of verbal language into four categories including all of the following areas with which exception?

Attributes, consequeuces and values are part of the three levels consumer product knowledge combined in the means-end chain.

Divestment rituals clearly show that consumers believe cultural meaning can be transferred from products to people.

A sign at the park reads, "Help keep this park clean- Please do not allow your dog in the playground area." This is an example of a(n):

Anyone can be a "cultural agent."

Images such as brand logos are examples of marketing symbols.

Syntax, semantics, phonology and morphology are all categories of linguistics.

Divestment rituals make it difficult for consumers to feel a sense of individual ownership over a used product.

Explain the differences between encultnration and acculturation.Also explain the benefits of encultnration for marketing agents.

In the retnrn potential model the "evaluation dimension":

Which of the following statements about culture is false?

According to some theorists, Western society usually strongly discourages any type of radical reform.

Which of the following would not be considered a cultural category within the culturally constituted world?

Which of the following about exchange rituals is false?

The United States as a culture emphasizes group cohesion.

Processing speed and the memory of a computer is an example of a:

Nonverbal gestures and body langnage rarely vary from culture to culture because they are innate (i.e., we are born with them).

are the patterns of meaning acquired by members of society expressed in their knowledge, beliefs, art, laws, morals, customs, and habits.

Stylish design is an example of a tangible attribute.

Summarize the "movement of cultural meaning" theory discussed in your readings.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters