Question 1

The primary methods of Behavioral Science include the experimental approach and the marketing science approach.

Accepted Answer

A) True 
 B)False  True

Question 2

John is tryiog to decide where to attend college.He has researched several schools online; he has visited three colleges; and he has discussed his preferences with his family.John is currently engaged io what consumer activity?

Accepted Answer

A) Purchase activity 
B) Consumption activity 
C) Use activity 
D) Disposal activity 
E) None of the above is correct. 
A) Purchase activity 
B) Consumption activity 
C) Use activity 
D) Disposal activity 
E) None of the above is correct. A

Question 3

What type of correlation is shown in this graph?

Accepted Answer

A) An illusory correlation 
B) A positive correlation 
C) A negative correlation 
D) A zero correlation 
E) A confounding correlation 
A) An illusory correlation 
B) A positive correlation 
C) A negative correlation 
D) A zero correlation 
E) A confounding correlation B

Question 4

What type of correlation is shown in this graph?

Accepted Answer

A) An illusory correlation 
B) A positive correlation 
C) A negative correlation 
D) A zero correlation 
E) A confounding correlation 
A) An illusory correlation 
B) A positive correlation 
C) A negative correlation 
D) A zero correlation 
E) A confounding correlation

Question 5

Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and behavior responses.

Accepted Answer

A) True 
 B)False

Question 6

Identify and define the three primary human responses studied in consumer behavior research.

Accepted Answer

Emotional responses (also called affecti

Question 7

Which of the following is an example of a negative correlation?

Accepted Answer

A) As advertising increases, sales increase 
B) As advertising increases, sales go either up or down 
C) As advertising decreases, sales decrease 
D) As advertising increases, sales decrease 
E) Both C and D are correct. 
A) As advertising increases, sales increase 
B) As advertising increases, sales go either up or down 
C) As advertising decreases, sales decrease 
D) As advertising increases, sales decrease 
E) Both C and D are correct.

Question 8

Mike is professor who does research in consumer behavior.He is interested in frnding out if women are more likely than men to listen to music jingles in advertising.What type of research will Mike most likely engage?

Accepted Answer

A) Focus group research 
B) Applied research 
C) Secondary data collection 
D) Qualitative research 
E) Basic research 
A) Focus group research 
B) Applied research 
C) Secondary data collection 
D) Qualitative research 
E) Basic research

Question 9

Mall-intercept surveys, in-depth interviews, and focus groups are all forms of direct questioning in consumer research.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not a use/consumption activity?

Accepted Answer

A) Watching movie in a theatre 
B) Eating an ice cream cone 
C) Test-driving a car 
D) Getting a haircut 
E) Turning on a lamp 
A) Watching movie in a theatre 
B) Eating an ice cream cone 
C) Test-driving a car 
D) Getting a haircut 
E) Turning on a lamp

Question 11

According to your readings, Procter and Gamble executives believe that delighting customers during their usage experience with their products represent "moments of truth"for the company.

Accepted Answer

A) True 
 B)False

Question 12

attempts to understand cause-and-effect relationships by carefully manipulating independent variables and controlling constants.

Accepted Answer

A) Focus groups 
B) Observational Studies 
C) Experiments 
D) Projective Techniques 
E) None of the above is correct. 
A) Focus groups 
B) Observational Studies 
C) Experiments 
D) Projective Techniques 
E) None of the above is correct.

Question 13

Secondary data are data that already exist and are accessible.

Accepted Answer

A) True 
 B)False

Question 14

A recent research study examining prescription drug advertisements showed that the number of ads shown for a prescription medication influenced the number of inquiries about the medication that patients made to their doctors.Is this a correlational or causal relationship or is there actually no relationship? Justify your answer.

Accepted Answer

First, we know there is some sort of cor

Question 15

Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of purchase, use, and disposal of good and services.

Accepted Answer

A) True 
 B)False

Question 16

Research has shown that there is relationship between the number of coupons issued in a market and the level of sales, such that as the number of coupons issued goes up, sales go up.This type of relationship represents a positive correlation.

Accepted Answer

A) True 
 B)False

Question 17

What are the conditions for causality?

Accepted Answer

I.Correlation (association)
2.Temporal o

Question 18

Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of consumer disposal activities.

Accepted Answer

A) True 
 B)False

Question 19

When respondents don't answer a question on a survey honestly or completely because they feel the information is too personal or embarrassing, the question is suffering from social desirability bias.

Accepted Answer

A) True 
 B)False

Question 20

What are the primary benefits of studying consumer behavior?

Accepted Answer

1.Improving Business Performance: Indivi

The primary methods of Behavioral Science include the experimental approach and the marketing science approach.

John is tryiog to decide where to attend college.He has researched several schools online; he has visited three colleges; and he has discussed his preferences with his family.John is currently engaged io what consumer activity?

What type of correlation is shown in this graph?

What type of correlation is shown in this graph?

Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and behavior responses.

Identify and define the three primary human responses studied in consumer behavior research.

Which of the following is an example of a negative correlation?

Mike is professor who does research in consumer behavior.He is interested in frnding out if women are more likely than men to listen to music jingles in advertising.What type of research will Mike most likely engage?

Mall-intercept surveys, in-depth interviews, and focus groups are all forms of direct questioning in consumer research.

Which of the following is not a use/consumption activity?

According to your readings, Procter and Gamble executives believe that delighting customers during their usage experience with their products represent "moments of truth"for the company.

attempts to understand cause-and-effect relationships by carefully manipulating independent variables and controlling constants.

Secondary data are data that already exist and are accessible.

Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of purchase, use, and disposal of good and services.

Research has shown that there is relationship between the number of coupons issued in a market and the level of sales, such that as the number of coupons issued goes up, sales go up.This type of relationship represents a positive correlation.

What are the conditions for causality?

Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of consumer disposal activities.

When respondents don't answer a question on a survey honestly or completely because they feel the information is too personal or embarrassing, the question is suffering from social desirability bias.

What are the primary benefits of studying consumer behavior?

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 1: Understanding Consumer Behavior and Consumer Research

The primary methods of Behavioral Science include the experimental approach and the marketing science approach.

John is tryiog to decide where to attend college.He has researched several schools online; he has visited three colleges; and he has discussed his preferences with his family.John is currently engaged io what consumer activity?

What type of correlation is shown in this graph?

What type of correlation is shown in this graph?

Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and behavior responses.

Identify and define the three primary human responses studied in consumer behavior research.

Which of the following is an example of a negative correlation?

Mike is professor who does research in consumer behavior.He is interested in frnding out if women are more likely than men to listen to music jingles in advertising.What type of research will Mike most likely engage?

Mall-intercept surveys, in-depth interviews, and focus groups are all forms of direct questioning in consumer research.

Which of the following is not a use/consumption activity?

According to your readings, Procter and Gamble executives believe that delighting customers during their usage experience with their products represent "moments of truth"for the company.

attempts to understand cause-and-effect relationships by carefully manipulating independent variables and controlling constants.

Secondary data are data that already exist and are accessible.

Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of purchase, use, and disposal of good and services.

Research has shown that there is relationship between the number of coupons issued in a market and the level of sales, such that as the number of coupons issued goes up, sales go up.This type of relationship represents a positive correlation.

What are the conditions for causality?

Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of consumer disposal activities.

When respondents don't answer a question on a survey honestly or completely because they feel the information is too personal or embarrassing, the question is suffering from social desirability bias.

What are the primary benefits of studying consumer behavior?

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters