Question 1

Some level of self-monitoring is inherent in all social situations.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following is not one of the basic traits in the Five-Factor Model of Personality?

Accepted Answer

A) Surgency 
B) Ruggedness 
C) Intellect 
D) Agreeableness 
E) All of the above are included in the model. 
A) Surgency 
B) Ruggedness 
C) Intellect 
D) Agreeableness 
E) All of the above are included in the model. B

Question 3

Provide an example of how a person might used a loved object to overcome a psychological role conflict.

Accepted Answer

Student answers here will vary.However, for example...
If a woman has a conflict between her feminist and traditional ideals, she may identify loved objects to help resolve this conflict.Perhaps her antique collection of delicate and feminine purses offers good feelings about a time (the 1950s) in which women were relatively repressed.

Question 4

involves giving non-humans human-like traits.

Accepted Answer

A) Brand personification 
B) Brand anthropomorphism 
C) Brand dimensionality 
D) Brand diversification 
E) Brand extension 
A) Brand personification 
B) Brand anthropomorphism 
C) Brand dimensionality 
D) Brand diversification 
E) Brand extension

Question 5

Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.

Accepted Answer

Research suggest that the influence of h

Question 6

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional.Greg is practicing:

Accepted Answer

A) ingratiation 
B) aligning activity 
C) appearance management 
D) brand characterization 
E) locus of control 
A) ingratiation 
B) aligning activity 
C) appearance management 
D) brand characterization 
E) locus of control

Question 7

Personality influences how a person responds to his/her environment.If personality is tied to behavior (i.e., influences behavior), which we know to be true from research, why don't marketers use personality more
specifically and more often in their tactics to try and predict and influence consumer behavior?

Accepted Answer

Understanding a consumer's personality c

Question 8

Individuals with believe they are the masters of their own destinies.

Accepted Answer

A) an external locus of control 
B) a high need for cognitive closure 
C) a high level of self-monitoring 
D) a low level of self-monitoring 
E) an internal locus of control 
A) an external locus of control 
B) a high need for cognitive closure 
C) a high level of self-monitoring 
D) a low level of self-monitoring 
E) an internal locus of control

Question 9

Which of the following about self-monitoring is false?

Accepted Answer

A) Research shows that high self-monitors exhibit greater attitude behavior consistency than low self-monitors. 
B) Research shows that low self-monitors are more likely to respond to factual or functional-based appeals. 
C) Research shows that high self-monitors are more likely to respond to image-based appeals. 
D) People who modify their behavior to match the social situation are high self-monitors. 
E) Self-monitoring is considered an individual difference variable and can be measured with a survey instrument. 
A) Research shows that high self-monitors exhibit greater attitude behavior consistency than low self-monitors. 
B) Research shows that low self-monitors are more likely to respond to factual or functional-based appeals. 
C) Research shows that high self-monitors are more likely to respond to image-based appeals. 
D) People who modify their behavior to match the social situation are high self-monitors. 
E) Self-monitoring is considered an individual difference variable and can be measured with a survey instrument.

Question 10

Craig wants to run for class president, but feels he needs incredible luck to win.He feels like it might not be in his destiny so he is reluctant to run.Craig most likely:

Accepted Answer

A) has a low level of self-monitoring 
B) has a high level of self-esteem 
C) has a high level of self-monitoring 
D) has an external locus of control 
E) has an intemallocus of control 
A) has a low level of self-monitoring 
B) has a high level of self-esteem 
C) has a high level of self-monitoring 
D) has an external locus of control 
E) has an intemallocus of control

Question 11

is the drive to consume products uncontrollably and buy in order to avoid personal problems

Accepted Answer

A) Surgency 
B) Need for cognitive closures 
C) Compulsive buying 
D) Locus of control 
E) None of the above is correct. 
A) Surgency 
B) Need for cognitive closures 
C) Compulsive buying 
D) Locus of control 
E) None of the above is correct.

Question 12

People rarely have strong self-schemas about themselves.

Accepted Answer

A) True 
 B)False

Question 13

According to research on the extended self, which of the following do people typically include in their extended selves?

Accepted Answer

A) Horne and property 
B) Personal space 
C) Children 
D) Durable goods 
E) All of the above are typically included in the extended self. 
A) Horne and property 
B) Personal space 
C) Children 
D) Durable goods 
E) All of the above are typically included in the extended self.

Question 14

To the extent to which consumers use situational cues to gnide their social behavior is called self-monitoring.

Accepted Answer

A) True 
 B)False

Question 15

Consumers who are low in need for cognition and high in need for humor respond more favorably to humorous advertising appeals than those high in need for cognition and low in need for humor.

Accepted Answer

A) True 
 B)False

Question 16

Claire likes to act outgoing and flirty when she is out with her roommates on Saturday night, but when she is around her classmates, she acts quiet and intellectual.She lets the situation usually guide her social behavior.Which of the following is mot likely true about Claire?

Accepted Answer

A) She has low self-esteem. 
B) She is a high self-monitor. 
C) She would score low on the Impression Management scale. 
D) She is a low self-monitor. 
E) She has high self-esteem. 
A) She has low self-esteem. 
B) She is a high self-monitor. 
C) She would score low on the Impression Management scale. 
D) She is a low self-monitor. 
E) She has high self-esteem.

Question 17

self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, self-monitors are more likely to be persuaded by marketing appeals.

Accepted Answer

A) High; low; image-based 
B) Low; high; logic-based 
C) Low; high; image-based 
D) High; low; logic-based 
E) High; low; emotion-based 
A) High; low; image-based 
B) Low; high; logic-based 
C) Low; high; image-based 
D) High; low; logic-based 
E) High; low; emotion-based

Question 18

Individuals with believe their lives are controlled by fate, luck, or powerful others.

Accepted Answer

A) an external locus of control 
B) a high need for cognitive closure 
C) a high level of self-monitoring 
D) a low level of self-monitoring 
E) an internal locus of control 
A) an external locus of control 
B) a high need for cognitive closure 
C) a high level of self-monitoring 
D) a low level of self-monitoring 
E) an internal locus of control

Question 19

Kim's is/are as a mother, daughter, eruployee, sister, friend, and wife.

Accepted Answer

A) traits 
B) role identities 
C) extended selves 
D) self-concept 
E) locus of control 
A) traits 
B) role identities 
C) extended selves 
D) self-concept 
E) locus of control

Question 20

When a consumer tries to evaluate brand information, which type of self-concept is engaged and how does this self­
concept influence brand evaluation?

Accepted Answer

When consumers evaluate a brand, they ar

Some level of self-monitoring is inherent in all social situations.

Which of the following is not one of the basic traits in the Five-Factor Model of Personality?

Provide an example of how a person might used a loved object to overcome a psychological role conflict.

involves giving non-humans human-like traits.

Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional.Greg is practicing:

Individuals with believe they are the masters of their own destinies.

Which of the following about self-monitoring is false?

Craig wants to run for class president, but feels he needs incredible luck to win.He feels like it might not be in his destiny so he is reluctant to run.Craig most likely:

is the drive to consume products uncontrollably and buy in order to avoid personal problems

People rarely have strong self-schemas about themselves.

According to research on the extended self, which of the following do people typically include in their extended selves?

To the extent to which consumers use situational cues to gnide their social behavior is called self-monitoring.

Consumers who are low in need for cognition and high in need for humor respond more favorably to humorous advertising appeals than those high in need for cognition and low in need for humor.

Claire likes to act outgoing and flirty when she is out with her roommates on Saturday night, but when she is around her classmates, she acts quiet and intellectual.She lets the situation usually guide her social behavior.Which of the following is mot likely true about Claire?

self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, self-monitors are more likely to be persuaded by marketing appeals.

Individuals with believe their lives are controlled by fate, luck, or powerful others.

Kim's is/are as a mother, daughter, eruployee, sister, friend, and wife.

When a consumer tries to evaluate brand information, which type of self-concept is engaged and how does this self concept influence brand evaluation?

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 12: Self-Concept and Personality

Some level of self-monitoring is inherent in all social situations.

Which of the following is not one of the basic traits in the Five-Factor Model of Personality?

Provide an example of how a person might used a loved object to overcome a psychological role conflict.

involves giving non-humans human-like traits.

Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional.Greg is practicing:

Individuals with believe they are the masters of their own destinies.

Which of the following about self-monitoring is false?

Craig wants to run for class president, but feels he needs incredible luck to win.He feels like it might not be in his destiny so he is reluctant to run.Craig most likely:

is the drive to consume products uncontrollably and buy in order to avoid personal problems

People rarely have strong self-schemas about themselves.

According to research on the extended self, which of the following do people typically include in their extended selves?

To the extent to which consumers use situational cues to gnide their social behavior is called self-monitoring.

Consumers who are low in need for cognition and high in need for humor respond more favorably to humorous advertising appeals than those high in need for cognition and low in need for humor.

Claire likes to act outgoing and flirty when she is out with her roommates on Saturday night, but when she is around her classmates, she acts quiet and intellectual.She lets the situation usually guide her social behavior.Which of the following is mot likely true about Claire?

self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, self-monitors are more likely to be persuaded by marketing appeals.

Individuals with believe their lives are controlled by fate, luck, or powerful others.

Kim's is/are as a mother, daughter, eruployee, sister, friend, and wife.

When a consumer tries to evaluate brand information, which type of self-concept is engaged and how does this self­ concept influence brand evaluation?

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

When a consumer tries to evaluate brand information, which type of self-concept is engaged and how does this self concept influence brand evaluation?