Exam 9: The Consumer Decision Making Process

As a general rule, the fewer the number of products in a category, the greater the external search.

Purchases like engagement rings, new cars, and houses involve consumer decision making.

-Consider the graph.Which brand offer the highest perceived utility for taste?

The want-got gap occurs during which stage of the consumer decision process model?

Which two factors are combined to form a consumers perceive product market?

Chris gets bored easily with his breakfast cereal.Every time he goes to the grocery store, he tries a new brand of cereal.Chris is most likely:

Because marketing efforts cannot control a person's thoughts, marketing activities cannot trigger problem recognition.

attributes are key product attributes that are most likely to affect a buyer's fmal choice.These attributes are usually described according to their importance and .

While time pressure can cause people to limit external information search, perceptions of crowding in a retail environment can cause people to increase external search due to the social stimulation of crowds.

Research shows that close proximity among stores can increase a consumer's external information search.

George enjoys video gaming.He seems to know everything there is to know about the various gaming systems on the market and the newest, hottest games.George not only plays video games but he also runs his own Internet blog about video games, and he has started a video club in neighborhood.George is most clearly:

The cluster frontier can be likened to a person's perceived ideal brand.

In what type of industry structure can information search be almost eliminated?

Briefly describe the dissonance-reduction model of satisfaction.

Which of the following is not one of the perceptions of risk discussed in your readings?

The two dimensional model of decision making discussed in your readings considers processing effort and involvement.What four types/categories of consumer decision making make up this model?

Lisa is very picky about her peanut butter.She believes that the brand she buys tastes much better than any other brand on the market.Lisa is clearly:

-Consider the graph.Consider the "calories" cluster.Which brand lies closest to the cluster frontier?

Steve was initially happy with his newly purchased personal computer.It had all the features he wanted, including a large monitor and internal memory.But, as he was taking the computer out of the box, Steve noticed an advertisement in the local newspaper showing a similar computer for less than he paid.Suddenly, Steve began to doubt his purchase decision and feel anxious -maybe he had not gotten such a good deal and spent too much money on his purchase.Steve was experiencing:

Kyle enjoys collecting antique furniture.He often spends whole weekends browsing through antique shops, thumbing though catalogs and attending estate auctions, even when he isn't actually in the market to purchase anything.This example represents what type of information search?