Exam 15: The Influence of Demography

Which age cohort in the United States was born after 1995?

Which age cohort in the United States was born between 1946 and 1964?

China has made a deliberate attempt to control its population growth through its one-child law and this has affected the size of its consumer market.

Where does the term 'pecking order' originate?

Explain the difference between ascribed and achieved status.

When it comes to marketing globally based on income levels, marketers must remember that low income does not necessarily mean poverty.

Which stage of demographic transition refers to a population experiencing the onset of industrialization?

Subsistence consumers are wealthy in .

Generations can be thought of as age cohorts.

The study of the mature market is known as .

Describe how marketers view the social class group known as "upper Americans."

The pre-depression generation is sometimes called the .

Max Weber believed that the ranking people attain in society is derived from power, wealth, and country of residence.

is externally assigned; gender is an example.

Describe what a marketer might want to know about the segments in the mature market.

Which stage of demographic transition refers to a population with equally high birth and death rates?

The shift in buying behavior for those in the middle-market to buy luxury goods has created a market called .

Which stage of demographic transition is characterized by increasing affluence and urbanization?

Those with old money are sometimes accused of conspicuous consumption in that they consume luxury goods just to demonstrate their wealth.

What is the population growth rate in the industrial stage?