Exam 7: Motivation and Emotion

The motivation process begins with a drive.

Which of the following statements about the process of motivation is true?

According to Maslow's hierarchy of needs, needs that deal with self-esteem and confidence is the highest order of need to be satisfied.

suggests that mood alters the weighting of product attribute information such that when consumer is in a good mood, positive product attributes are weighted more heavily.

According to self-determination theory, intrinsic motivation is lower when autonomy, belongingness, and competence are low.

How might a marketer use discrepancy-interruption theory of emotion?

According to discrepancy-interruption theory, big surprises, such as completely new and innovative different products, are attractive because they create variety in our life.

According to your readings, forming implementation intentions can increase product usage.

Based on discussion of the motivation process discussed in your readings, diagram the steps of the motivational process.

are desires that arise when a person's current state does not match the person's preferred state.

Applebee's, a regional restaurant chain, features friends enjoying food, drinks, and fun in its advertisements.This type of advertisements appeals to what level of need in Maslow's hierarchy of needs?

According to Maslow's hierarchy of needs, theoretically, very few people have achieved the self-actualization need fulfillment.

Excitation transfer theory of emotion states that arousal intensifies with emotion and it is non-specific to whether the emotion is positive or negative.

Attitudes toward security systems for homes or for automobiles primarily serve which attitude function?

Smoker (p) likes smoking (o) which cause cancer (x).Of course the person dislikes cancer.If the person resolves the imbalance by giving up the habit, he or she has resolved the imbalance through effort justification.

The trio of needs includes the need for autonomy, belongingness, and competence.

Attitudes toward greeting cards, luxury cars, and perfumes primarily serve which attitude function?

The need for power, intellectual stimulation, and friendship are examples of innate needs.

Research on culture and regulatory focus shows that consumers with an independent self-view (as is prominent in Western cultures) often adopt a promotion focus.

The mood-as-information model would be more pronounced for someone purchasing school supplies than for someone purchasing a ticket to a movie.