Question 1

We are born with all of our automatic mental processes.

Accepted Answer

A) True 
 B)False  False

Question 2

A occurs when expectations influence behavior without awareness and without intention.This type of effect can sometimes happen with medicines people take.

Accepted Answer

A) contrast effect 
B) assimilation effect 
C) distraction effect 
D) thin slice theory effect 
E) placebo effect 
A) contrast effect 
B) assimilation effect 
C) distraction effect 
D) thin slice theory effect 
E) placebo effect E

Question 3

Which of the following behaviors does not benefit from our adaptive unconscious?

Accepted Answer

A) Walking 
B) Driving 
C) Eating 
D) Climbing stairs 
E) All of the above benefit from our adaptive unconscious. 
A) Walking 
B) Driving 
C) Eating 
D) Climbing stairs 
E) All of the above benefit from our adaptive unconscious. E

Question 4

Automatic mental processes that are run by our adaptive unconscious are developed via practice.

Accepted Answer

A) True 
 B)False

Question 5

Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably ahnost identical in quality and product performance." What kind of context effect does this statement illustrate?
Explain your answer.

Accepted Answer

Judgement pertaining to one object, issu

Question 6

Consumers are unaware of using implicit memory.

Accepted Answer

A) True 
 B)False

Question 7

A(n) is a shift in judgment toward a contextual reference point.

Accepted Answer

A) contrast effect 
B) framing effect 
C) accommodation effect 
D) assimilation effect 
E) simulation effect 
A) contrast effect 
B) framing effect 
C) accommodation effect 
D) assimilation effect 
E) simulation effect

Question 8

What effect supports the contention that repetition of a company's brand message is a good strategy?

Accepted Answer

A) The contrast effect 
B) The procedural priming effect 
C) The truth effect 
D) The distraction effect 
E) The thin slice effect 
A) The contrast effect 
B) The procedural priming effect 
C) The truth effect 
D) The distraction effect 
E) The thin slice effect

Question 9

How does a mental process become automatic?

Accepted Answer

A) Practice 
B) Experimentation 
C) Thinking about the process 
D) Watching others perform the process and learning vicariously 
E) We are born with all of our automatic mental processes. 
A) Practice 
B) Experimentation 
C) Thinking about the process 
D) Watching others perform the process and learning vicariously 
E) We are born with all of our automatic mental processes.

Question 10

Once a concept is activated in memory, it influences how a person thinks about subsequent concepts.This is the essence of thin slice theory.

Accepted Answer

A) True 
 B)False

Question 11

The assimilation effect involves a shift towards a reference point.

Accepted Answer

A) True 
 B)False

Question 12

Our ability to maintain balance, breath, blink, smile, and petforrn other routine body functions is controlled by short­
term memory.

Accepted Answer

A) True 
 B)False

Question 13

occurs when situations are linked to cognitive or motor processes, such that when a given situation occurs a specific cognitive or motor process also occurs.

Accepted Answer

A) Mindset priming effect 
B) Distraction effect 
C) Procedural priming effect 
D) Assimilation effect 
E) Thin slice effect 
A) Mindset priming effect 
B) Distraction effect 
C) Procedural priming effect 
D) Assimilation effect 
E) Thin slice effect

Question 14

How can marketers create familiarity effects for their products?

Accepted Answer

Repetitive advertising can effect on con

Question 15

According to the Freudian view, what is the role of the unconscious?

Accepted Answer

A) The unconscious helps us perform routine mental activities. 
B) The unconscious allows us to form habits. 
C) The unconscious assists the conscious mind. 
D) The unconscious hides thoughts and ideas from us that cause mental illness. 
E) There is no unconscious, according to the Freudian view. 
A) The unconscious helps us perform routine mental activities. 
B) The unconscious allows us to form habits. 
C) The unconscious assists the conscious mind. 
D) The unconscious hides thoughts and ideas from us that cause mental illness. 
E) There is no unconscious, according to the Freudian view.

Question 16

Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process.

Accepted Answer

A) True 
 B)False

Question 17

Research shows people are more likely to impulse shop when they are hungry.

Accepted Answer

A) True 
 B)False

Question 18

What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects?

Accepted Answer

Familiarity influences a wide variety of

Question 19

Which of the following about thin slice theory is false?

Accepted Answer

A) Research shows that what people learn from thin slices of behavior typically occurs in less than 5 minutes. 
B) First impressions are often more accurate when based on very brief observations versus when they are based on longer observations. 
C) Thin slice inferences are more accurate for questions having subjective answers. 
D) First impressions are more accurate when people focus on verbal information and ignore nonverbal information. 
E) Thin slice inferences are more accurate when people have practice in forming them. 
A) Research shows that what people learn from thin slices of behavior typically occurs in less than 5 minutes. 
B) First impressions are often more accurate when based on very brief observations versus when they are based on longer observations. 
C) Thin slice inferences are more accurate for questions having subjective answers. 
D) First impressions are more accurate when people focus on verbal information and ignore nonverbal information. 
E) Thin slice inferences are more accurate when people have practice in forming them.

Question 20

Defme automatic information processing.

Accepted Answer

Automatic information processi

We are born with all of our automatic mental processes.

A occurs when expectations influence behavior without awareness and without intention.This type of effect can sometimes happen with medicines people take.

Which of the following behaviors does not benefit from our adaptive unconscious?

Automatic mental processes that are run by our adaptive unconscious are developed via practice.

Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably ahnost identical in quality and product performance." What kind of context effect does this statement illustrate? Explain your answer.

Consumers are unaware of using implicit memory.

A(n) is a shift in judgment toward a contextual reference point.

What effect supports the contention that repetition of a company's brand message is a good strategy?

How does a mental process become automatic?

Once a concept is activated in memory, it influences how a person thinks about subsequent concepts.This is the essence of thin slice theory.

The assimilation effect involves a shift towards a reference point.

Our ability to maintain balance, breath, blink, smile, and petforrn other routine body functions is controlled by short term memory.

occurs when situations are linked to cognitive or motor processes, such that when a given situation occurs a specific cognitive or motor process also occurs.

How can marketers create familiarity effects for their products?

According to the Freudian view, what is the role of the unconscious?

Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process.

Research shows people are more likely to impulse shop when they are hungry.

What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects?

Which of the following about thin slice theory is false?

Defme automatic information processing.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 6: Automatic Information Processing

We are born with all of our automatic mental processes.

A occurs when expectations influence behavior without awareness and without intention.This type of effect can sometimes happen with medicines people take.

Which of the following behaviors does not benefit from our adaptive unconscious?

Automatic mental processes that are run by our adaptive unconscious are developed via practice.

Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably ahnost identical in quality and product performance." What kind of context effect does this statement illustrate? Explain your answer.

Consumers are unaware of using implicit memory.

A(n) is a shift in judgment toward a contextual reference point.

What effect supports the contention that repetition of a company's brand message is a good strategy?

How does a mental process become automatic?

Once a concept is activated in memory, it influences how a person thinks about subsequent concepts.This is the essence of thin slice theory.

The assimilation effect involves a shift towards a reference point.

Our ability to maintain balance, breath, blink, smile, and petforrn other routine body functions is controlled by short­ term memory.

occurs when situations are linked to cognitive or motor processes, such that when a given situation occurs a specific cognitive or motor process also occurs.

How can marketers create familiarity effects for their products?

According to the Freudian view, what is the role of the unconscious?

Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process.

Research shows people are more likely to impulse shop when they are hungry.

What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects?

Which of the following about thin slice theory is false?

Defme automatic information processing.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Our ability to maintain balance, breath, blink, smile, and petforrn other routine body functions is controlled by short term memory.