Question 1

refers to the personal relevance or importance of an issue or situation.

Accepted Answer

A) An attitude 
B) An inferential belief 
C) Involvement 
D) A credence attribute 
E) A informational belief 
A) An attitude 
B) An inferential belief 
C) Involvement 
D) A credence attribute 
E) A informational belief C

Question 2

Which of the following is not an important parameter of judgment?

Accepted Answer

A) Task demands 
B) Cognitive resources 
C) Perceived relevance of information 
D) Directional and nondirectional motivation 
E) All of the above are important parameters of judgement. 
A) Task demands 
B) Cognitive resources 
C) Perceived relevance of information 
D) Directional and nondirectional motivation 
E) All of the above are important parameters of judgement. E

Question 3

Mary is grocery shopping.She sees a display for a new type of garlic-flavored cracker with free samples of the product sitting on a stand.Interested in the product, Mary samples the cracker.She likes the garlicky taste and crunch.Mary is experiencing what type of product attribute?

Accepted Answer

A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) Information attributes 
A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) Information attributes D

Question 4

Belief measurement scales focus on specific attributes and specific benefits, but attitude scales are general and evaluative.

Accepted Answer

A) True 
 B)False

Question 5

A is a belief based on direct experience with a product.

Accepted Answer

A) descriptive belief 
B) credence belief 
C) projection belief 
D) informational belief 
E) inferential belief 
A) descriptive belief 
B) credence belief 
C) projection belief 
D) informational belief 
E) inferential belief

Question 6

Mark believes that the calculus class he is goiug to have to take next semester is going to be extremely difficult because all of his roommates have taken it and have told him that the class is very difficult.Mark has developed what type of belief?

Accepted Answer

A) Descriptive belief 
B) Credence belief 
C) Projection belief 
D) Informational belief 
E) Inferential belief 
A) Descriptive belief 
B) Credence belief 
C) Projection belief 
D) Informational belief 
E) Inferential belief

Question 7

Sally just bought a car.Since then she has avoided going by car lots that sell other cars she had considered, and she avoids reading the car advertisements.Sally has nondirectional motivation.

Accepted Answer

A) True 
 B)False

Question 8

Which model suggests that attitudes are not always formed strictly from beliefs?

Accepted Answer

A) The theory of reasoned action 
B) Information integration theory 
C) Zanna and Rempel's model 
D) The expectancy-value model 
E) All of the above models suggest attitudes are always formed from beliefs. 
A) The theory of reasoned action 
B) Information integration theory 
C) Zanna and Rempel's model 
D) The expectancy-value model 
E) All of the above models suggest attitudes are always formed from beliefs.

Question 9

The information integration theory, which relies on averaging, implies that less is more.

Accepted Answer

A) True 
 B)False

Question 10

Experience attributes are attributes that can be judged or rated only by using a product.

Accepted Answer

A) True 
 B)False

Question 11

Consider the heuristic/systematic model of persuasion and fill in the blanks: "When is high and when consumers are able to think carefully about a persuasive message, consumers will follow route to persuasion."

Accepted Answer

A) opportunity; central 
B) involvement; systematic 
C) motivation; heuristic 
D) ability; central 
E) ability; systematic 
A) opportunity; central 
B) involvement; systematic 
C) motivation; heuristic 
D) ability; central 
E) ability; systematic

Question 12

Credence attributes are attributes that can be judged or rated by simply examining a product without necessarily buying it.

Accepted Answer

A) True 
 B)False

Question 13

Two-sided messages that discuss the pros and cons of an advertised product are most effective for knowledgeable
consumers.

Accepted Answer

A) True 
 B)False

Question 14

The systematic route and the central route are synonymous.

Accepted Answer

A) True 
 B)False

Question 15

Describe the three main categories of product attributes and provide an example for each.

Accepted Answer

Search attributes are attributes that ca

Question 16

A reciprocal relationship exists between attitudes and behavior.

Accepted Answer

A) True 
 B)False

Question 17

Torn like to jog.He enjoys this type of recreation and is always interested in hearing about new products related to running.Torn has situational involvement.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not a belief?

Accepted Answer

A) Starbucks coffee is very strong. 
B) Tim's eyes are a unique shade of blue. 
C) John's cooking is really terrific. 
D) Taco Bell has a small menu. 
E) All of the above are beliefs. 
A) Starbucks coffee is very strong. 
B) Tim's eyes are a unique shade of blue. 
C) John's cooking is really terrific. 
D) Taco Bell has a small menu. 
E) All of the above are beliefs.

Question 19

Which of the following statements about attitudes is false?

Accepted Answer

A) An attitude is an evaluative judgment. 
B) Attitudes have extremity (weak-strong) and direction (positive-negative) dimensions. 
C) Attitudes influence behavior; behavior does not influence attitudes. 
D) Attitudes include affective, cognitive, and behavioral components. 
E) Strong attitudes usually have high evaluative-cognitive consistency. 
A) An attitude is an evaluative judgment. 
B) Attitudes have extremity (weak-strong) and direction (positive-negative) dimensions. 
C) Attitudes influence behavior; behavior does not influence attitudes. 
D) Attitudes include affective, cognitive, and behavioral components. 
E) Strong attitudes usually have high evaluative-cognitive consistency.

Question 20

Which of the following statements about beliefs is false?

Accepted Answer

A) Beliefs are evaluative judgments or ratings about product attributes and/or benefits. 
B) Beliefs can capture consumers' assessments about a specific relationship between a brand and an attribute or benefit. 
C) "Mary's eyes are very blue" is an example of a belief. 
D) Beliefs can entail assessments of likelihood or probability. 
E) Beliefs can serve as the basis for attitudes. 
A) Beliefs are evaluative judgments or ratings about product attributes and/or benefits. 
B) Beliefs can capture consumers' assessments about a specific relationship between a brand and an attribute or benefit. 
C) "Mary's eyes are very blue" is an example of a belief. 
D) Beliefs can entail assessments of likelihood or probability. 
E) Beliefs can serve as the basis for attitudes.

refers to the personal relevance or importance of an issue or situation.

Which of the following is not an important parameter of judgment?

Mary is grocery shopping.She sees a display for a new type of garlic-flavored cracker with free samples of the product sitting on a stand.Interested in the product, Mary samples the cracker.She likes the garlicky taste and crunch.Mary is experiencing what type of product attribute?

Belief measurement scales focus on specific attributes and specific benefits, but attitude scales are general and evaluative.

A is a belief based on direct experience with a product.

Mark believes that the calculus class he is goiug to have to take next semester is going to be extremely difficult because all of his roommates have taken it and have told him that the class is very difficult.Mark has developed what type of belief?

Sally just bought a car.Since then she has avoided going by car lots that sell other cars she had considered, and she avoids reading the car advertisements.Sally has nondirectional motivation.

Which model suggests that attitudes are not always formed strictly from beliefs?

The information integration theory, which relies on averaging, implies that less is more.

Experience attributes are attributes that can be judged or rated only by using a product.

Consider the heuristic/systematic model of persuasion and fill in the blanks: "When is high and when consumers are able to think carefully about a persuasive message, consumers will follow route to persuasion."

Credence attributes are attributes that can be judged or rated by simply examining a product without necessarily buying it.

Two-sided messages that discuss the pros and cons of an advertised product are most effective for knowledgeable consumers.

The systematic route and the central route are synonymous.

Describe the three main categories of product attributes and provide an example for each.

A reciprocal relationship exists between attitudes and behavior.

Torn like to jog.He enjoys this type of recreation and is always interested in hearing about new products related to running.Torn has situational involvement.

Which of the following is not a belief?

Which of the following statements about attitudes is false?

Which of the following statements about beliefs is false?

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 8: Attitude and Judgment Formation and Change

refers to the personal relevance or importance of an issue or situation.

Which of the following is not an important parameter of judgment?

Mary is grocery shopping.She sees a display for a new type of garlic-flavored cracker with free samples of the product sitting on a stand.Interested in the product, Mary samples the cracker.She likes the garlicky taste and crunch.Mary is experiencing what type of product attribute?

Belief measurement scales focus on specific attributes and specific benefits, but attitude scales are general and evaluative.

A is a belief based on direct experience with a product.

Mark believes that the calculus class he is goiug to have to take next semester is going to be extremely difficult because all of his roommates have taken it and have told him that the class is very difficult.Mark has developed what type of belief?

Sally just bought a car.Since then she has avoided going by car lots that sell other cars she had considered, and she avoids reading the car advertisements.Sally has nondirectional motivation.

Which model suggests that attitudes are not always formed strictly from beliefs?

The information integration theory, which relies on averaging, implies that less is more.

Experience attributes are attributes that can be judged or rated only by using a product.

Consider the heuristic/systematic model of persuasion and fill in the blanks: "When is high and when consumers are able to think carefully about a persuasive message, consumers will follow route to persuasion."

Credence attributes are attributes that can be judged or rated by simply examining a product without necessarily buying it.

Two-sided messages that discuss the pros and cons of an advertised product are most effective for knowledgeable consumers.

The systematic route and the central route are synonymous.

Describe the three main categories of product attributes and provide an example for each.

A reciprocal relationship exists between attitudes and behavior.

Torn like to jog.He enjoys this type of recreation and is always interested in hearing about new products related to running.Torn has situational involvement.

Which of the following is not a belief?

Which of the following statements about attitudes is false?

Which of the following statements about beliefs is false?

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters