Exam 15: Distributing Products

Zintelle,Inc.is a large manufacturing firm.It has recently reached an agreement with an intermodal marketing company to significantly reduce the cost of shipping its finished goods to some major business customers.This agreement will help Zintelle reduce the costs associated with outbound logistics.

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(True/False)

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Question 1

Correct Answer:

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True

Explain why you agree or disagree with the following statement:

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(Essay)

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Question 2

Correct Answer:

Verified

"Marketing intermediaries must charge a high enough price for the functions they perform to earn a profit.Therefore,the cost of distributing goods can almost always be reduced by eliminating marketing intermediaries from the channel of distribution."
It is true that marketing intermediaries seek to earn a profit on the activities they perform.However,because they specialize in the functions they perform,they can often do them much more efficiently than producers or consumers.In other words,intermediaries not only add to costs,they also create value when they perform distribution functions.Usually,the value they create more than offsets the cost they add;that is why intermediaries have survived and prospered.
However,changes in technology (especially the growth of the Internet)have made it possible to replace some intermediaries.In order to survive in the future,intermediaries will have to be flexible and adapt to the changing needs of distribution.

In multilevel marketing,salespeople have an incentive to:

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(Multiple Choice)

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Question 3

Correct Answer:

Verified

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

(True/False)

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Question 4

The activities performed by most marketing intermediaries are not essential to the marketing process.

(True/False)

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Question 5

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

(True/False)

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Question 6

Retailers such as jewelry stores,shoe stores,and bicycle shops are:

(Multiple Choice)

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Question 7

Tony works at an auto assembly plant for a U.S.auto manufacturer.He manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries.As a receiver of auto parts from other suppliers,Tony works in _________________.

(Multiple Choice)

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Question 8

Clay Gates is a distribution specialist who has been looking at ways to improve the flow of parts and materials from his company's warehouses to the production line,and the movement of work in process throughout the company's factories.These efforts suggest that Clay's primary interest is in improving his company's inbound logistics.

(True/False)

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Question 9

___________ would probably be distributed using an intensive strategy.

(Multiple Choice)

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Question 10

Department stores offer a wide variety of products that are sold in separate departments.

(True/False)

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Question 11

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

(True/False)

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Question 12

Seasonal goods are kept in storage warehouses.

(True/False)

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Question 13

In multilevel marketing "upliners" recruit "downliners" and receive a commission on the sales their downliners make.

(True/False)

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Question 14

In a(n)__________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

(Multiple Choice)

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Question 15

An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.

(True/False)

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Question 16

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

(True/False)

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Question 17

The two basic types of merchant wholesalers are:

(Multiple Choice)

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Question 18

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility.

(Multiple Choice)

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Question 19

The highest-cost transportation method is:

(Multiple Choice)

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Question 20

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Exam 15: Distributing Products

Explain why you agree or disagree with the following statement:

In multilevel marketing,salespeople have an incentive to:

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

The activities performed by most marketing intermediaries are not essential to the marketing process.

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Retailers such as jewelry stores,shoe stores,and bicycle shops are:

Tony works at an auto assembly plant for a U.S.auto manufacturer.He manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries.As a receiver of auto parts from other suppliers,Tony works in _________________.

___________ would probably be distributed using an intensive strategy.

Department stores offer a wide variety of products that are sold in separate departments.

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

Seasonal goods are kept in storage warehouses.

In multilevel marketing "upliners" recruit "downliners" and receive a commission on the sales their downliners make.

In a(n)__________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

The two basic types of merchant wholesalers are:

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility.

The highest-cost transportation method is:

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

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