Question 1

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following assessments of electronic retailing is most accurate?

Accepted Answer

A)  Electronic retailing has two major advantages over traditional businesses: simplicity and very low startup costs. 
B)  One of the reasons electronic retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms. 
C)  Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses. 
D)  The line between electronic retailing and traditional retailing is blurring as traditional retailers go online. 
A)  Electronic retailing has two major advantages over traditional businesses: simplicity and very low startup costs. 
B)  One of the reasons electronic retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms. 
C)  Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses. 
D)  The line between electronic retailing and traditional retailing is blurring as traditional retailers go online.

Question 3

McDonald's,KFC,Baskin-Robbins,and AAMCO all make use of the __________ form of contractual distribution system.

Accepted Answer

A)  wholesale-sponsored chain 
B)  franchise 
C)  retail cooperative 
D)  horizontally administered 
A)  wholesale-sponsored chain 
B)  franchise 
C)  retail cooperative 
D)  horizontally administered

Question 4

Although air transport currently accounts for only a small percentage of all shipments,it has become a critical mode in many industries.

Accepted Answer

A) True 
 B)False

Question 5

Denise Shipman works in the marketing department of a major manufacturing firm.She spends a great deal of time trying to coordinate the movement of materials,parts,finished goods,and information through all of the organizations involved in the distribution process.These activities suggest that Denise's job responsibilities focus on supply chain management.

Accepted Answer

A) True 
 B)False

Question 6

The air freight industry is starting to focus on global distribution.

Accepted Answer

A) True 
 B)False

Question 7

Discount stores,department stores,supermarkets,and specialty stores are all among the major types of retail stores.

Accepted Answer

A) True 
 B)False

Question 8

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.

Accepted Answer

A) True 
 B)False

Question 9

One way a store selling high-def televisions might add ________ utility is to provide convenient delivery and set up to customers.

Accepted Answer

A)  possession 
B)  distributive 
C)  conditional 
D)  time 
A)  possession 
B)  distributive 
C)  conditional 
D)  time

Question 10

Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers.

Accepted Answer

A) True 
 B)False

Question 11

Corporate distribution systems consist of several independently owned intermediaries,all of them organized as multinational corporations.

Accepted Answer

A) True 
 B)False

Question 12

Retailers are marketing intermediaries who sell to ultimate consumers.

Accepted Answer

A) True 
 B)False

Question 13

Mardelay Industries has discovered a defect in one of its products that may result in injury to users.The company believes it must quickly develop and implement a recall program.It is likely that Mardelay soon will be placing a great deal of emphasis on:

Accepted Answer

A)  inbound logistics. 
B)  materials handling. 
C)  reverse logistics. 
D)  third-party logistics. 
A)  inbound logistics. 
B)  materials handling. 
C)  reverse logistics. 
D)  third-party logistics.

Question 14

Mall owners tend to like kiosks because they create a marketplace atmosphere.

Accepted Answer

A) True 
 B)False

Question 15

The basic transportation service criteria are speed,cost,dependability,flexibility,frequency,and reach.

Accepted Answer

A) True 
 B)False

Question 16

The two main types of merchant wholesalers are storage wholesalers and distribution wholesalers.

Accepted Answer

A) True 
 B)False

Question 17

Delivery,installation,and follow-up services are the most common ways that marketing intermediaries provide information utility.

Accepted Answer

A) True 
 B)False

Question 18

Category killer stores tend to compete mainly on the basis of carrying a wide array of products,superior service,and low prices.

Accepted Answer

A) True 
 B)False

Question 19

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.

Accepted Answer

A) True 
 B)False

Question 20

In the terminology of multilevel marketing,downliners:

Accepted Answer

A)  are the intermediaries who are responsible for handling the shipping of goods down the channel of distribution from the producer to the retailer. 
B)  are salespeople who have been recruited by other salespeople known as upliners to market the product. 
C)  sell through a telemarketing arrangement,while upliners use direct selling. 
D)  are experienced salespeople who are allowed to sell in more than one franchise area by the distributor. 
A)  are the intermediaries who are responsible for handling the shipping of goods down the channel of distribution from the producer to the retailer. 
B)  are salespeople who have been recruited by other salespeople known as upliners to market the product. 
C)  sell through a telemarketing arrangement,while upliners use direct selling. 
D)  are experienced salespeople who are allowed to sell in more than one franchise area by the distributor.

Exam 15: Distributing Products

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

Which of the following assessments of electronic retailing is most accurate?

McDonald's,KFC,Baskin-Robbins,and AAMCO all make use of the __________ form of contractual distribution system.

Although air transport currently accounts for only a small percentage of all shipments,it has become a critical mode in many industries.

The air freight industry is starting to focus on global distribution.

Discount stores,department stores,supermarkets,and specialty stores are all among the major types of retail stores.

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.

One way a store selling high-def televisions might add ________ utility is to provide convenient delivery and set up to customers.

Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers.

Corporate distribution systems consist of several independently owned intermediaries,all of them organized as multinational corporations.

Retailers are marketing intermediaries who sell to ultimate consumers.

Mardelay Industries has discovered a defect in one of its products that may result in injury to users.The company believes it must quickly develop and implement a recall program.It is likely that Mardelay soon will be placing a great deal of emphasis on:

Mall owners tend to like kiosks because they create a marketplace atmosphere.

The basic transportation service criteria are speed,cost,dependability,flexibility,frequency,and reach.

The two main types of merchant wholesalers are storage wholesalers and distribution wholesalers.

Delivery,installation,and follow-up services are the most common ways that marketing intermediaries provide information utility.

Category killer stores tend to compete mainly on the basis of carrying a wide array of products,superior service,and low prices.

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.

In the terminology of multilevel marketing,downliners:

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

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