Question 1

According to the Connecting with Small Business box titled "Pop Goes the Retail Store," during the past ten years,retailers __________________________.

Accepted Answer

A)  Experimented with pop-up stores in malls.The latest objective of these retail spots is to interact with the customer,rather than sell them 
B)  Returned to the mom and pop shop experience.They opened small stores in metropolitan areas that provided the small store experience and ambiance from years gone by 
C)  Realized that it was more cost effective to hire full time employees,to work 36 plus hours each week,rather than continue with the seasonal employee strategy 
D)  Experimented with pop-up stores,but most customers perceived these places as just selling a bunch of junk,so the strategy was quickly terminated 
A)  Experimented with pop-up stores in malls.The latest objective of these retail spots is to interact with the customer,rather than sell them 
B)  Returned to the mom and pop shop experience.They opened small stores in metropolitan areas that provided the small store experience and ambiance from years gone by 
C)  Realized that it was more cost effective to hire full time employees,to work 36 plus hours each week,rather than continue with the seasonal employee strategy 
D)  Experimented with pop-up stores,but most customers perceived these places as just selling a bunch of junk,so the strategy was quickly terminated

Question 2

____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination.

Accepted Answer

A)  Containerized shippers 
B)  Freight consolidators 
C)  Mixed merchandisers 
D)  Freight forwarders 
A)  Containerized shippers 
B)  Freight consolidators 
C)  Mixed merchandisers 
D)  Freight forwarders

Question 3

Salespeople can be important providers of information utility.

Accepted Answer

A) True 
 B)False

Question 4

The costs added by marketing intermediaries usually outweigh the value they create.

Accepted Answer

A) True 
 B)False

Question 5

Corinne is a marketing manager who specializes in logistical problems.In her position,Corrine is likely to focus mainly on managing the flow of goods,and leave issues about how to manage the flow of information to managers in other areas of marketing.

Accepted Answer

A) True 
 B)False

Question 6

The characteristic that all forms of direct marketing have in common is that they:

Accepted Answer

A)  are carried out by agents or brokers. 
B)  involve face-to-face or teleconferencing sessions with the customer. 
C)  include some type of activity that directly links manufacturers to the ultimate consumer. 
D)  make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores. 
A)  are carried out by agents or brokers. 
B)  involve face-to-face or teleconferencing sessions with the customer. 
C)  include some type of activity that directly links manufacturers to the ultimate consumer. 
D)  make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

Question 7

Merchant wholesalers do not take title to the goods they handle.

Accepted Answer

A) True 
 B)False

Question 8

Vending machines are most often used to sell:

Accepted Answer

A)  shopping goods. 
B)  convenience goods. 
C)  specialty goods. 
D)  inferior goods. 
A)  shopping goods. 
B)  convenience goods. 
C)  specialty goods. 
D)  inferior goods.

Question 9

Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following would be the best example of a broker?

Accepted Answer

A)  Tri-State Lumber Supply does not actually store,handle,or deliver lumber,but rather solicits orders from retail hardware and home improvement stores,takes title to the lumber,then arranges for it to be shipped directly from sawmills to the retail stores. 
B)  Jill Moon helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions,but does not actually take title to any of the equipment,nor does she develop long-term relationships with the buyers or sellers. 
C)  Hal Hinton is not an employee of Hyloft Golf Clubs,but he does solicit sales for their products at golf and sporting goods stores in a fairly large sales territory. 
D)  Spence Coker is employed by a vacuum cleaner company,and goes door-to-door selling products produced by his company. 
A)  Tri-State Lumber Supply does not actually store,handle,or deliver lumber,but rather solicits orders from retail hardware and home improvement stores,takes title to the lumber,then arranges for it to be shipped directly from sawmills to the retail stores. 
B)  Jill Moon helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions,but does not actually take title to any of the equipment,nor does she develop long-term relationships with the buyers or sellers. 
C)  Hal Hinton is not an employee of Hyloft Golf Clubs,but he does solicit sales for their products at golf and sporting goods stores in a fairly large sales territory. 
D)  Spence Coker is employed by a vacuum cleaner company,and goes door-to-door selling products produced by his company.

Question 11

As long as they do not represent competing products,manufacturer's agents can represent more than one manufacturer in a given sales territory.

Accepted Answer

A) True 
 B)False

Question 12

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Accepted Answer

A) True 
 B)False

Question 13

Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer.If Connie is right,her firm should work to improve its:

Accepted Answer

A)  outbound logistics. 
B)  administered support system. 
C)  materials handling. 
D)  coordination of its freight forwarders. 
A)  outbound logistics. 
B)  administered support system. 
C)  materials handling. 
D)  coordination of its freight forwarders.

Question 14

Marketers normally provide form,time,place,information and service utility,but they are seldom involved in providing possession utility.

Accepted Answer

A) True 
 B)False

Question 15

_________ involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

A)  Export management 
B)  Multi-level marketing 
C)  Logistics 
D)  Shipping control management 
A)  Export management 
B)  Multi-level marketing 
C)  Logistics 
D)  Shipping control management

Question 16

Discount stores owe much of their success to a competitive strategy based on:

Accepted Answer

A)  low prices. 
B)  extra service. 
C)  special credit arrangements. 
D)  a wide selection in a limited number of categories of goods. 
A)  low prices. 
B)  extra service. 
C)  special credit arrangements. 
D)  a wide selection in a limited number of categories of goods.

Question 17

A(n)_________ is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange,but does not take title to the goods.

Accepted Answer

A)  agent 
B)  retailer 
C)  drop shipper 
D)  merchant wholesaler 
A)  agent 
B)  retailer 
C)  drop shipper 
D)  merchant wholesaler

Question 18

One way marketing intermediaries improve marketing efficiency is by reducing the number of exchange relationships necessary to move goods through the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 19

Wholesaler-sponsored chains consist of stores that are all owned by a single corporation.

Accepted Answer

A) True 
 B)False

Question 20

Sav-U-More Grocery Store sells a wide range of foods and household supplies to households in Miller's Creek,a suburb of a large city.The store advertises that its prices are much lower than the prices charged by larger supermarket chains in the area.This low price approach means that Sav-U-More is a classic example of a merchant wholesaler.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

According to the Connecting with Small Business box titled "Pop Goes the Retail Store," during the past ten years,retailers __________________________.

____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination.

Salespeople can be important providers of information utility.

The costs added by marketing intermediaries usually outweigh the value they create.

Corinne is a marketing manager who specializes in logistical problems.In her position,Corrine is likely to focus mainly on managing the flow of goods,and leave issues about how to manage the flow of information to managers in other areas of marketing.

The characteristic that all forms of direct marketing have in common is that they:

Merchant wholesalers do not take title to the goods they handle.

Vending machines are most often used to sell:

Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

Which of the following would be the best example of a broker?

As long as they do not represent competing products,manufacturer's agents can represent more than one manufacturer in a given sales territory.

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer.If Connie is right,her firm should work to improve its:

Marketers normally provide form,time,place,information and service utility,but they are seldom involved in providing possession utility.

_________ involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption to meet customer requirements at a profit.

Discount stores owe much of their success to a competitive strategy based on:

A(n)_________ is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange,but does not take title to the goods.

One way marketing intermediaries improve marketing efficiency is by reducing the number of exchange relationships necessary to move goods through the channel of distribution.

Wholesaler-sponsored chains consist of stores that are all owned by a single corporation.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

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