Question 1

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Accepted Answer

A) True 
 B)False

Question 2

What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility.

Accepted Answer

Utility is the value,or want-satisfying

Question 3

Candy,gum,cigarettes,and popular magazines are usually distributed using a selective distribution strategy.

Accepted Answer

A) True 
 B)False

Question 4

In today's competitive market environment,traditional retailers will need to put more emphasis on providing form and place utility,and less emphasis on service utility.

Accepted Answer

A) True 
 B)False

Question 5

In multilevel marketing,independent contractors who sell a product can increase their own incomes by recruiting _________ to also sell the product.

Accepted Answer

A)  commissionaires 
B)  front-men 
C)  merchant wholesalers 
D)  downliners 
A)  commissionaires 
B)  front-men 
C)  merchant wholesalers 
D)  downliners

Question 6

Jessica Talmadge is a real estate agent who brings together the buyers and sellers of houses and commercial property.Jessica helps the parties negotiate the terms and conditions of real estate sales,but she does not take title to the property,provide credit,or assume any risks associated with the exchanges she helps negotiate.Because Jessica provides only limited services,she is not a true marketing intermediary.

Accepted Answer

A) True 
 B)False

Question 7

Imaginex Toys,Inc.produces toys designed to stimulate the imaginations of young children.In order to control all of the marketing operations,Imaginex owns all of the organizations in the channel of distribution for its toys,including a chain of Imaginex retail stores.The approach taken by Imaginex is known as an administered distribution system.

Accepted Answer

A) True 
 B)False

Question 8

A distribution warehouse stores products for relatively long periods of time.

Accepted Answer

A) True 
 B)False

Question 9

Even though all of the hardware stores that operate under the name of Hardie's Hardware are independently owned and managed,they have signed an agreement to participate in chain promotions,and cooperate as a unified system of stores.The Hardie's Hardware stores are using a distribution system known as a wholesaler-sponsored chain.

Accepted Answer

A) True 
 B)False

Question 10

Traditional retailers can stay competitive with online retailers by being part of a unified system of distribution.

Accepted Answer

A) True 
 B)False

Question 11

Marketing costs make up less than 25 percent of the total cost of the goods consumers buy.

Accepted Answer

A) True 
 B)False

Question 12

Rack jobbers sell goods on consignment,splitting the profits from their sales with a retailer.

Accepted Answer

A) True 
 B)False

Question 13

__________ warehouses are used to hold products for a relatively long time.

Accepted Answer

A)  Storage 
B)  Public 
C)  Seasonal 
D)  Distribution 
A)  Storage 
B)  Public 
C)  Seasonal 
D)  Distribution

Question 14

Freight forwarders are particularly useful to large firms who must ship very large quantities on short notice.

Accepted Answer

A) True 
 B)False

Question 15

Once the final customer has taken title to a good,marketing intermediaries no longer are involved in providing utility to the customer.

Accepted Answer

A) True 
 B)False

Question 16

In retail cooperatives,the members of the distribution system are bound to cooperate by a contractual agreement.

Accepted Answer

A) True 
 B)False

Question 17

Suppose that eight bakeries each tried to sell their products directly to seven supermarkets.The total number of exchange relationships that would be established is:

Accepted Answer

A)  14. 
B)  25. 
C)  56. 
D)  72. 
A)  14. 
B)  25. 
C)  56. 
D)  72.

Question 18

A problem with the corporate distribution system is that the manufacturer has very little control over the operations of the retailers and other marketing intermediaries in the system.

Accepted Answer

A) True 
 B)False

Question 19

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Accepted Answer

A)  are arrangements which seek to distribute goods more efficiently by eliminating most functions performed by marketing intermediaries. 
B)  seek to consolidate and control the distribution system by having one firm own all of the distribution functions. 
C)  attempt to improve the efficiency of distribution systems by linking the firms together in a formal relationship. 
D)  have been replaced by more efficient distribution systems relying heavily on online linkages. 
A)  are arrangements which seek to distribute goods more efficiently by eliminating most functions performed by marketing intermediaries. 
B)  seek to consolidate and control the distribution system by having one firm own all of the distribution functions. 
C)  attempt to improve the efficiency of distribution systems by linking the firms together in a formal relationship. 
D)  have been replaced by more efficient distribution systems relying heavily on online linkages.

Question 20

Logistics is concerned:

Accepted Answer

A)  with flows of materials,finished products,and information. 
B)  only with the flow of information,not the flow of materials and products. 
C)  with the flow of materials to the manufacturer and with the flow of finished products to the consumer,but not with the flow of information. 
D)  only with the flow of finished goods from the producer to the final consumer. 
A)  with flows of materials,finished products,and information. 
B)  only with the flow of information,not the flow of materials and products. 
C)  with the flow of materials to the manufacturer and with the flow of finished products to the consumer,but not with the flow of information. 
D)  only with the flow of finished goods from the producer to the final consumer.

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility.

Candy,gum,cigarettes,and popular magazines are usually distributed using a selective distribution strategy.

In today's competitive market environment,traditional retailers will need to put more emphasis on providing form and place utility,and less emphasis on service utility.

In multilevel marketing,independent contractors who sell a product can increase their own incomes by recruiting _________ to also sell the product.

A distribution warehouse stores products for relatively long periods of time.

Traditional retailers can stay competitive with online retailers by being part of a unified system of distribution.

Marketing costs make up less than 25 percent of the total cost of the goods consumers buy.

Rack jobbers sell goods on consignment,splitting the profits from their sales with a retailer.

__________ warehouses are used to hold products for a relatively long time.

Freight forwarders are particularly useful to large firms who must ship very large quantities on short notice.

Once the final customer has taken title to a good,marketing intermediaries no longer are involved in providing utility to the customer.

In retail cooperatives,the members of the distribution system are bound to cooperate by a contractual agreement.

Suppose that eight bakeries each tried to sell their products directly to seven supermarkets.The total number of exchange relationships that would be established is:

A problem with the corporate distribution system is that the manufacturer has very little control over the operations of the retailers and other marketing intermediaries in the system.

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Logistics is concerned:

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

Filters

Exam 15: Distributing Products

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility.

Candy,gum,cigarettes,and popular magazines are usually distributed using a selective distribution strategy.

In today's competitive market environment,traditional retailers will need to put more emphasis on providing form and place utility,and less emphasis on service utility.

In multilevel marketing,independent contractors who sell a product can increase their own incomes by recruiting _________ to also sell the product.

A distribution warehouse stores products for relatively long periods of time.

Traditional retailers can stay competitive with online retailers by being part of a unified system of distribution.

Marketing costs make up less than 25 percent of the total cost of the goods consumers buy.

Rack jobbers sell goods on consignment,splitting the profits from their sales with a retailer.

__________ warehouses are used to hold products for a relatively long time.

Freight forwarders are particularly useful to large firms who must ship very large quantities on short notice.

Once the final customer has taken title to a good,marketing intermediaries no longer are involved in providing utility to the customer.

In retail cooperatives,the members of the distribution system are bound to cooperate by a contractual agreement.

Suppose that eight bakeries each tried to sell their products directly to seven supermarkets.The total number of exchange relationships that would be established is:

A problem with the corporate distribution system is that the manufacturer has very little control over the operations of the retailers and other marketing intermediaries in the system.

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Logistics is concerned:

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

Filters