Question 1

Discount stores,supermarkets,and department stores are all common types of:

Accepted Answer

A)  multilevel marketers. 
B)  full-service wholesalers. 
C)  retail stores. 
D)  category killers. 
A)  multilevel marketers. 
B)  full-service wholesalers. 
C)  retail stores. 
D)  category killers.

Question 2

Sharp Focus Cameras is facing intense competitive pressure.Top marketing managers are looking for ways to cut costs.They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution.If Sharp Focus carries out this plan,it is likely to find that:

Accepted Answer

A)  most of the marketing functions performed by marketing intermediaries are helpful,but they aren't really necessary. 
B)  as the producer of the products,it will be able to perform the same functions more efficiently. 
C)  it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries. 
D)  telemarketing will become the only viable means of distributing its products. 
A)  most of the marketing functions performed by marketing intermediaries are helpful,but they aren't really necessary. 
B)  as the producer of the products,it will be able to perform the same functions more efficiently. 
C)  it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries. 
D)  telemarketing will become the only viable means of distributing its products.

Question 3

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Accepted Answer

A) True 
 B)False

Question 4

Jen Carter is trying to find ways to improve her firm's movement of materials and goods from its warehouse to the factory floor.Jen is looking into ways of making her firm's __________ more efficient.

Accepted Answer

A)  internal logistics 
B)  outbound logistics 
C)  materials handling 
D)  factory processes 
A)  internal logistics 
B)  outbound logistics 
C)  materials handling 
D)  factory processes

Question 5

Franchise systems,wholesaler-sponsored chains,and retail cooperatives are all forms of contractual distribution systems.

Accepted Answer

A) True 
 B)False

Question 6

__________ brings raw materials,packaging,other goods and services,and information from suppliers to producers.

Accepted Answer

A)  Freight forwarding 
B)  Inbound logistics 
C)  Materials handling 
D)  Supply side logistics 
A)  Freight forwarding 
B)  Inbound logistics 
C)  Materials handling 
D)  Supply side logistics

Question 7

Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

Accepted Answer

A) True 
 B)False

Question 8

Marketing intermediaries:

Accepted Answer

A)  are unlikely to survive in a competitive global economy. 
B)  have survived because they can often perform marketing functions faster and at lower cost than producers. 
C)  create value,but this value is seldom great enough to justify the added cost they charge for their services. 
D)  tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods. 
A)  are unlikely to survive in a competitive global economy. 
B)  have survived because they can often perform marketing functions faster and at lower cost than producers. 
C)  create value,but this value is seldom great enough to justify the added cost they charge for their services. 
D)  tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

Question 9

___________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

Accepted Answer

A)  Cash-and-carry wholesalers 
B)  Rack jobbers 
C)  Merchandise forwarders 
D)  Consignment agents 
A)  Cash-and-carry wholesalers 
B)  Rack jobbers 
C)  Merchandise forwarders 
D)  Consignment agents

Question 10

According to the Making the Green Connection box,IKEA found that even though new paper pallets can only be used once,they can help reduce shipping costs and are easier to recycle.

Accepted Answer

A) True 
 B)False

Question 11

Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

Accepted Answer

A) True 
 B)False

Question 12

What is logistics? Describe the types of issues you might deal with if you specialized in logistics.

Accepted Answer

Logistics involves planning,implementing

Question 13

Although there have been some unethical firms involved in multilevel marketing,this form of retailing remains quite successful.

Accepted Answer

A) True 
 B)False

Question 14

Childress Manufacturing wants to ship a large quantity of its goods across the country.They have contacted Grunwell Shipping,Inc.to find out what the shipment would cost.Grunwell has shown Childress how a combination of barges,trains,and trucks could be used to complete the shipment at low cost.Grunwell's strategy is an example of intermodal shipping.

Accepted Answer

A) True 
 B)False

Question 15

Traditional retailers that have begun using the Internet to supplement their physical stores are finding that the Internet not only provides a new way to sell goods,it also requires a new system to distribute goods.

Accepted Answer

A) True 
 B)False

Question 16

Retail organizations employ more than 11 million people in the U.S.

Accepted Answer

A) True 
 B)False

Question 17

Marketing intermediaries must charge a price for the functions they perform.Thus,a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 18

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Accepted Answer

A) True 
 B)False

Question 19

The main way __________ differ from agents is that they do not develop long-term relationships with the buyers or sellers they assist.

Accepted Answer

A)  brokers 
B)  rack jobbers 
C)  wholesalers 
D)  sales discounters 
A)  brokers 
B)  rack jobbers 
C)  wholesalers 
D)  sales discounters

Question 20

Agents are marketing intermediaries who take title to the goods they distribute and provide credit to customers who need it.

Accepted Answer

A) True 
 B)False

Discount stores,supermarkets,and department stores are all common types of:

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Jen Carter is trying to find ways to improve her firm's movement of materials and goods from its warehouse to the factory floor.Jen is looking into ways of making her firm's __________ more efficient.

Franchise systems,wholesaler-sponsored chains,and retail cooperatives are all forms of contractual distribution systems.

__________ brings raw materials,packaging,other goods and services,and information from suppliers to producers.

Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

Marketing intermediaries:

___________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

According to the Making the Green Connection box,IKEA found that even though new paper pallets can only be used once,they can help reduce shipping costs and are easier to recycle.

Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

What is logistics? Describe the types of issues you might deal with if you specialized in logistics.

Although there have been some unethical firms involved in multilevel marketing,this form of retailing remains quite successful.

Traditional retailers that have begun using the Internet to supplement their physical stores are finding that the Internet not only provides a new way to sell goods,it also requires a new system to distribute goods.

Retail organizations employ more than 11 million people in the U.S.

Marketing intermediaries must charge a price for the functions they perform.Thus,a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

The main way __________ differ from agents is that they do not develop long-term relationships with the buyers or sellers they assist.

Agents are marketing intermediaries who take title to the goods they distribute and provide credit to customers who need it.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

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Exam 15: Distributing Products

Discount stores,supermarkets,and department stores are all common types of:

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Jen Carter is trying to find ways to improve her firm's movement of materials and goods from its warehouse to the factory floor.Jen is looking into ways of making her firm's __________ more efficient.

Franchise systems,wholesaler-sponsored chains,and retail cooperatives are all forms of contractual distribution systems.

__________ brings raw materials,packaging,other goods and services,and information from suppliers to producers.

Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

Marketing intermediaries:

___________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

According to the Making the Green Connection box,IKEA found that even though new paper pallets can only be used once,they can help reduce shipping costs and are easier to recycle.

Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

What is logistics? Describe the types of issues you might deal with if you specialized in logistics.

Although there have been some unethical firms involved in multilevel marketing,this form of retailing remains quite successful.

Traditional retailers that have begun using the Internet to supplement their physical stores are finding that the Internet not only provides a new way to sell goods,it also requires a new system to distribute goods.

Retail organizations employ more than 11 million people in the U.S.

Marketing intermediaries must charge a price for the functions they perform.Thus,a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

The main way __________ differ from agents is that they do not develop long-term relationships with the buyers or sellers they assist.

Agents are marketing intermediaries who take title to the goods they distribute and provide credit to customers who need it.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

Filters