Question 1

A __________ is a marketing intermediary that sells to ultimate consumers.

Accepted Answer

A)  channel captain 
B)  wholesaler 
C)  secondary marketer 
D)  retailer 
A)  channel captain 
B)  wholesaler 
C)  secondary marketer 
D)  retailer

Question 2

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Accepted Answer

A)  backdoor wholesalers. 
B)  consolidated wholesalers. 
C)  cash-and-carry wholesalers. 
D)  agency wholesalers. 
A)  backdoor wholesalers. 
B)  consolidated wholesalers. 
C)  cash-and-carry wholesalers. 
D)  agency wholesalers.

Question 3

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Accepted Answer

A)  form utility. 
B)  possession utility. 
C)  time utility. 
D)  information utility. 
A)  form utility. 
B)  possession utility. 
C)  time utility. 
D)  information utility.

Question 4

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Accepted Answer

A) True 
 B)False

Question 5

Supply chain management not only deals with the movement of materials,parts,and finished goods,it also manages the return of goods and recycling of materials when appropriate.

Accepted Answer

A) True 
 B)False

Question 6

____________ wholesalers are independently owned and take title to the goods they handle.

Accepted Answer

A)  Full service broker 
B)  Merchant 
C)  Agent 
D)  Primary 
A)  Full service broker 
B)  Merchant 
C)  Agent 
D)  Primary

Question 7

WeddingChannel.com is an Internet company that helps people with the complex task of planning a wedding.Multiple vendors are recommended for things like flowers,caterers,wedding gowns,and more.Through Wedding Channel a couple can establish a website that acts as a registry.Once the couple is married,the website directs them to another site having to do with beginning married life.What type of utility (utilities)is this website providing to its users?

Accepted Answer

A)  Form only 
B)  Service only 
C)  Service and information 
D)  Form and service 
A)  Form only 
B)  Service only 
C)  Service and information 
D)  Form and service

Question 8

A firm that makes wholesale sales cannot also legally make retail sales.

Accepted Answer

A) True 
 B)False

Question 9

Rita Sauer stocks several local supermarkets and discount stores with Lumi Cosmetics.She sets up displays of various cosmetic products carrying the Lumi brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

Accepted Answer

A)  cash-and-carry wholesaler. 
B)  truck jobber. 
C)  broker. 
D)  rack jobber. 
A)  cash-and-carry wholesaler. 
B)  truck jobber. 
C)  broker. 
D)  rack jobber.

Question 10

Water transportation has declined to the point where it now accounts for a very small part of transporting goods.

Accepted Answer

A) True 
 B)False

Question 11

Small-timers,Incorporated is a small manufacturer of charm bracelets that include watches as well as keepsake items and trinkets.The company seldom has shipments large enough to be transported cost-efficiently by filling an entire truck or railcar.Small-timers could benefit by relying on a freight forwarder to help it distribute its goods.

Accepted Answer

A) True 
 B)False

Question 12

In the distribution process,the largest percentage of the retail price goes to:

Accepted Answer

A)  profits. 
B)  warehouse costs. 
C)  labor. 
D)  transportation. 
A)  profits. 
B)  warehouse costs. 
C)  labor. 
D)  transportation.

Question 13

The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses.In a selective strategy,a variety of profitable niche markets are selected,while in an exclusive strategy one specific market segment is targeted,and all others are excluded.

Accepted Answer

A) True 
 B)False

Question 14

The owners of the TriCities Mall recently renovated the mall's interior.Much of the interior of the Mall was made to look like scenes from famous movies.The mall also hired employees to dress like characters from these movies.There are many types of shops in the mall,including six different jewelers,however only one jeweler carries the very expensive Romex brand of watch that appeals to customers who are looking for status in their jewelry.Romex is practicing exclusive distribution by placing its brand in only one store in a given area.

Accepted Answer

A) True 
 B)False

Question 15

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Accepted Answer

A) True 
 B)False

Question 16

The Newsville City Press is a daily newspaper serving a city with a population of just over 200,000.The publishers have placed vending machines for their paper throughout Newsville and its suburbs.They also sell their papers at most of the supermarkets,convenience stores,bookstores,and drug stores in the area.The Newsville City Press uses an intensive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 17

Lazee Ladd Furniture obtains materials from several suppliers and uses these materials to produce its goods.It relies on several marketing intermediaries to help it distribute the furniture.Together,Lazee Ladd,its suppliers,and the marketing intermediaries are all part of a supply chain.

Accepted Answer

A) True 
 B)False

Question 18

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Accepted Answer

The three categories of retail distribut

Question 19

Which of the following firms would be most likely to use a selective distribution strategy for its products?

Accepted Answer

A)  Newspaper publisher 
B)  Maker of name brand men's suits 
C)  Super luxury car manufacturer 
D)  Maker of snack foods such as potato chips and pretzels 
A)  Newspaper publisher 
B)  Maker of name brand men's suits 
C)  Super luxury car manufacturer 
D)  Maker of snack foods such as potato chips and pretzels

Question 20

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

Accepted Answer

A)  are independently owned,but cooperate as a unified system of stores. 
B)  act independently except for an agreement to share the costs associated with distribution. 
C)  are owned by a single wholesaler,but operate under separate management. 
D)  share profits and losses according to a contractual arrangement. 
A)  are independently owned,but cooperate as a unified system of stores. 
B)  act independently except for an agreement to share the costs associated with distribution. 
C)  are owned by a single wholesaler,but operate under separate management. 
D)  share profits and losses according to a contractual arrangement.

A __________ is a marketing intermediary that sells to ultimate consumers.

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Supply chain management not only deals with the movement of materials,parts,and finished goods,it also manages the return of goods and recycling of materials when appropriate.

____________ wholesalers are independently owned and take title to the goods they handle.

A firm that makes wholesale sales cannot also legally make retail sales.

Rita Sauer stocks several local supermarkets and discount stores with Lumi Cosmetics.She sets up displays of various cosmetic products carrying the Lumi brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

Water transportation has declined to the point where it now accounts for a very small part of transporting goods.

In the distribution process,the largest percentage of the retail price goes to:

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Lazee Ladd Furniture obtains materials from several suppliers and uses these materials to produce its goods.It relies on several marketing intermediaries to help it distribute the furniture.Together,Lazee Ladd,its suppliers,and the marketing intermediaries are all part of a supply chain.

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

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Exam 15: Distributing Products

A __________ is a marketing intermediary that sells to ultimate consumers.

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Supply chain management not only deals with the movement of materials,parts,and finished goods,it also manages the return of goods and recycling of materials when appropriate.

____________ wholesalers are independently owned and take title to the goods they handle.

A firm that makes wholesale sales cannot also legally make retail sales.

Rita Sauer stocks several local supermarkets and discount stores with Lumi Cosmetics.She sets up displays of various cosmetic products carrying the Lumi brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

Water transportation has declined to the point where it now accounts for a very small part of transporting goods.

In the distribution process,the largest percentage of the retail price goes to:

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Lazee Ladd Furniture obtains materials from several suppliers and uses these materials to produce its goods.It relies on several marketing intermediaries to help it distribute the furniture.Together,Lazee Ladd,its suppliers,and the marketing intermediaries are all part of a supply chain.

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding How Economics Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Adapting Organizations to Todays Markets

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employee-Management Issues and Relationships

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix A: Using Technology to Manage Information

Appendix B: Managing Risk

Filters