Exam 9: Fundamentals of Hypothesis Testing: One-Sample Tests

SCENARIO 9-7 A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e.if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22)at a 0.01 level of significance. -Referring to Scenario 9-7, the parameter the company officials is interested in is:

SCENARIO 9-3 An appliance manufacturer claims to have developed a compact microwave oven that consumes a mean of no more than 250 W.From previous studies, it is believed that power consumption for microwave ovens is normally distributed with a population standard deviation of 15 W.A consumer group has decided to try to discover if the claim appears true.They take a sample of 20 microwave ovens and find that they consume a mean of 257.3 W. -Referring to Scenario 9-3, for a test with a level of significance of 0.05, the critical value would be ________.

A sample is used to obtain a 95% confidence interval for the mean of a population.The confidence interval goes from 15 to 19.If the same sample had been used to test the null hypothesis that the mean of the population is equal to 20 versus the alternative hypothesis that the mean of the population differs from 20, the null hypothesis could be rejected at a level of significance of 0.02.

SCENARIO 9-7 A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e.if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22)at a 0.01 level of significance. -Referring to Scenario 9-7, the largest level of significance at which the null hypothesis will not be rejected is ______.

You have created a 95% confidence interval for with the result 1 What decision will you make if we test H₀ : =16 versus H₁ at = 0.01?

SCENARIO 9-8 One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance. -Referring to Scenario 9-8, the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.

A pizza chain is considering opening a new store in an area that currently does not have any such stores.The chain will open if there is evidence that more than 5,000 of the 20,000 households in the area have a favorable view of its brand.It conducts a telephone poll of 300 randomly selected households in the area and finds that 96 have a favorable view.State the test of hypothesis that is of interest to the pizza chain.