Question 1

Subjective norms refer to ____.

Accepted Answer

A) what you believe you should do 
B) what companies expect you to do 
C) what you want to do 
D) what others believe you should do 
A) what you believe you should do 
B) what companies expect you to do 
C) what you want to do 
D) what others believe you should do D

Question 2

Many consumers today are feeling time compression, leading them to select products that will alleviate time pressure. In consumer psychology terminology, this phenomenon is called ____. ​

Accepted Answer

A) time poverty 
B) the commons dilemma ​ 
C) polychronic poverty ​ 
D) time shrinkage ​ 
A) time poverty 
B) the commons dilemma ​ 
C) polychronic poverty ​ 
D) time shrinkage ​ A

Question 3

The use of software to empirically study online conversations to constantly monitor how consumers feel about brands is called _____.

Accepted Answer

A) sentiment analysis 
B) e-commerce 
C) social currency 
D) data mining 
A) sentiment analysis 
B) e-commerce 
C) social currency 
D) data mining A

Question 4

The term ____ refers to selling or giving a previously purchased product to someone else to use for its intended purpose. ​

Accepted Answer

A) lateral cycling 
B) e-commerce ​ 
C) social currency ​ 
D) guerilla consumption ​ 
A) lateral cycling 
B) e-commerce ​ 
C) social currency ​ 
D) guerilla consumption ​

Question 5

People tend to buy more expensive wine when a restaurant offers valet parking as opposed to when does not. This is an example of consumers being influenced via ____.

Accepted Answer

A) unconscious thought processes 
B) central route processing 
C) Maslow's physiological needs 
D) polychronic activity 
A) unconscious thought processes 
B) central route processing 
C) Maslow's physiological needs 
D) polychronic activity

Question 6

Groups that call themselves ____ may promote events like refusing to participate in "Black Friday" sales.

Accepted Answer

A) web guerillas 
B) e-commerce opponents 
C) anti-consumerists 
D) culture jammers 
A) web guerillas 
B) e-commerce opponents 
C) anti-consumerists 
D) culture jammers

Question 7

Which explanation of conspicuous consumption fits with terror management theory? ​

Accepted Answer

A) Acquisition of material things helps humans feel their existence extends beyond death. 
B) Purchasing things lowers arousal and reduces terror. ​ 
C) Purchasing things increases arousal and helps one combat terror. ​ 
D) Acquisition of material things help a person establish their social identity. ​ 
A) Acquisition of material things helps humans feel their existence extends beyond death. 
B) Purchasing things lowers arousal and reduces terror. ​ 
C) Purchasing things increases arousal and helps one combat terror. ​ 
D) Acquisition of material things help a person establish their social identity. ​

Question 8

The consumer consumption process begins ____.

Accepted Answer

A) long before we choose a product 
B) when we recognize that we need a product 
C) when we decide to shop for a product 
D) when we choose among different products 
A) long before we choose a product 
B) when we recognize that we need a product 
C) when we decide to shop for a product 
D) when we choose among different products

Question 9

After World War II, the United States had a lot of manufacturing capabilities but ____.

Accepted Answer

A) the social conditions during the war created a population uninterested in purchasing 
B) the continued raw material shortages of the war made it difficult to manufacture anything 
C) people remained very fearful, resulting in a decreased willingness to purchase anything but essentials 
D) the products manufactured were so similar that there was no reason to purchase one over the other 
A) the social conditions during the war created a population uninterested in purchasing 
B) the continued raw material shortages of the war made it difficult to manufacture anything 
C) people remained very fearful, resulting in a decreased willingness to purchase anything but essentials 
D) the products manufactured were so similar that there was no reason to purchase one over the other

Question 10

To better understand their current and future customers, companies routinely monitor online discussions about their products and services and use online marketing research techniques called ____.

Accepted Answer

A) lateral cycling 
B) geo-targeting 
C) netnography 
D) sentiment analysis 
A) lateral cycling 
B) geo-targeting 
C) netnography 
D) sentiment analysis

Question 11

When people are shopping, crowding tends to ____.

Accepted Answer

A) intensify whatever consumption experience we are having at the time 
B) make the shopping experience more negative 
C) increase purchasing 
D) decrease purchasing 
A) intensify whatever consumption experience we are having at the time 
B) make the shopping experience more negative 
C) increase purchasing 
D) decrease purchasing

Question 12

Research indicates that the presence of credit card stimuli is associated with ____. ​

Accepted Answer

A) having a marked preference for lower prices 
B) making quicker decisions to spend ​ 
C) delaying decisions to purchase an item 
D) having a negative view of credit card use 
A) having a marked preference for lower prices 
B) making quicker decisions to spend ​ 
C) delaying decisions to purchase an item 
D) having a negative view of credit card use

Question 13

Conspicuous consumption refers to situations in which people ____.

Accepted Answer

A) buy things just so they can "show them off" 
B) buy things that they cannot afford 
C) buy things that they never end up using 
D) buy things for other people 
A) buy things just so they can "show them off" 
B) buy things that they cannot afford 
C) buy things that they never end up using 
D) buy things for other people

Question 14

Which of the following is an example of product misuse?

Accepted Answer

A) Buying more than three televisions at the same time 
B) Eating a small packet of chips in one sitting 
C) Drinking half a bottle of cough syrup to get better sleep 
D) Selling your hair online 
A) Buying more than three televisions at the same time 
B) Eating a small packet of chips in one sitting 
C) Drinking half a bottle of cough syrup to get better sleep 
D) Selling your hair online

Question 15

In consumer psychology, the term shrinkage refers to ____.

Accepted Answer

A) the tendency for consumers to devalue products once they own them 
B) the tendency for consumers to overanalyze, and overjustify, their purchases 
C) the tendency for consumers to devalue products that they consider but do not end up buying 
D) a company's loss of money or inventory as a result of shoplifting or employee theft 
A) the tendency for consumers to devalue products once they own them 
B) the tendency for consumers to overanalyze, and overjustify, their purchases 
C) the tendency for consumers to devalue products that they consider but do not end up buying 
D) a company's loss of money or inventory as a result of shoplifting or employee theft

Question 16

Successful green marketing targets a larger population with products and services that anyone might be able to use while simultaneously ____.

Accepted Answer

A) ensuring the protection of overseas workers and promoting local jobs 
B) saving money and reducing the impact on the environment 
C) promoting the development of local jobs and saving money 
D) identifying mechanisms for social equity and fiscal responsibility 
A) ensuring the protection of overseas workers and promoting local jobs 
B) saving money and reducing the impact on the environment 
C) promoting the development of local jobs and saving money 
D) identifying mechanisms for social equity and fiscal responsibility

Question 17

High self-monitors are to social aspects of products as low self-monitors are to ____.

Accepted Answer

A) product attributes or qualities of features 
B) competitive product pricing 
C) whether they have a need for the product 
D) the experience of purchasing 
A) product attributes or qualities of features 
B) competitive product pricing 
C) whether they have a need for the product 
D) the experience of purchasing

Question 18

The case study of "New Coke" was an example of ____.

Accepted Answer

A) brand-loyal consumers being turned off by changes to a brand 
B) brand-loyal consumers being especially loyal to a brand when it is not doing well 
C) a brand creating loyalty among a new set of consumers 
D) a brand creating awareness among a new set of consumers 
A) brand-loyal consumers being turned off by changes to a brand 
B) brand-loyal consumers being especially loyal to a brand when it is not doing well 
C) a brand creating loyalty among a new set of consumers 
D) a brand creating awareness among a new set of consumers

Question 19

Ali is having a garage sale. He is trying to sell an old alarm clock for $20, an old pair of sneakers for $40, and an old TV set for $100. These prices are way too high. Since Ali owns these products, they seem to him to be more valuable than they really are. This phenomenon is known by social psychologists as ____.

Accepted Answer

A) lateral shrinkage 
B) product affinity ​ 
C) personal use shrinkage ​ 
D) the mere ownership effect ​ 
A) lateral shrinkage 
B) product affinity ​ 
C) personal use shrinkage ​ 
D) the mere ownership effect ​

Question 20

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

Accepted Answer

A) All three affect behavior. 
B) Interestingly, location has very little impact. 
C) Interestingly, format (layout)has the strongest impact of the three. 
D) Advertising is the only one of these variables to have an impact. 
A) All three affect behavior. 
B) Interestingly, location has very little impact. 
C) Interestingly, format (layout)has the strongest impact of the three. 
D) Advertising is the only one of these variables to have an impact.

Subjective norms refer to ____.

Many consumers today are feeling time compression, leading them to select products that will alleviate time pressure. In consumer psychology terminology, this phenomenon is called ____.

The use of software to empirically study online conversations to constantly monitor how consumers feel about brands is called _____.

The term ____ refers to selling or giving a previously purchased product to someone else to use for its intended purpose.

People tend to buy more expensive wine when a restaurant offers valet parking as opposed to when does not. This is an example of consumers being influenced via ____.

Groups that call themselves ____ may promote events like refusing to participate in "Black Friday" sales.

Which explanation of conspicuous consumption fits with terror management theory?

The consumer consumption process begins ____.

After World War II, the United States had a lot of manufacturing capabilities but ____.

To better understand their current and future customers, companies routinely monitor online discussions about their products and services and use online marketing research techniques called ____.

When people are shopping, crowding tends to ____.

Research indicates that the presence of credit card stimuli is associated with ____.

Conspicuous consumption refers to situations in which people ____.

Which of the following is an example of product misuse?

In consumer psychology, the term shrinkage refers to ____.

Successful green marketing targets a larger population with products and services that anyone might be able to use while simultaneously ____.

High self-monitors are to social aspects of products as low self-monitors are to ____.

The case study of "New Coke" was an example of ____.

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

The Mission and the Method

Culture and Nature

The-Self

Choices and Actions: The Self in Control

Social Cognition

Emotion and Affect

Attitudes, Beliefs, and Consistency

Social Influence and Persuasion

Prosocial Behavior: Doing Whats Best for Others

Aggression Antisocial Behavior

Interpersonal Attraction and Rejection

Close Relationships: Passion, Intimacy, and Sexuality

Prejudice and Intergroup Relations

Groups

Application Module B: Applying Social Psychology to Health

Application Module C: Industrial and Organizational Psychology

Application Module D: Applying Social Psychology to Law

Application Module E: Applying Social Psychology to the Environ

Filters

Exam 15: Application Module A: Applying Social Psychology to Consumer Behavior

Subjective norms refer to ____.

Many consumers today are feeling time compression, leading them to select products that will alleviate time pressure. In consumer psychology terminology, this phenomenon is called ____. ​

The use of software to empirically study online conversations to constantly monitor how consumers feel about brands is called _____.

The term ____ refers to selling or giving a previously purchased product to someone else to use for its intended purpose. ​

People tend to buy more expensive wine when a restaurant offers valet parking as opposed to when does not. This is an example of consumers being influenced via ____.

Groups that call themselves ____ may promote events like refusing to participate in "Black Friday" sales.

Which explanation of conspicuous consumption fits with terror management theory? ​

The consumer consumption process begins ____.

After World War II, the United States had a lot of manufacturing capabilities but ____.

To better understand their current and future customers, companies routinely monitor online discussions about their products and services and use online marketing research techniques called ____.

When people are shopping, crowding tends to ____.

Research indicates that the presence of credit card stimuli is associated with ____. ​

Conspicuous consumption refers to situations in which people ____.

Which of the following is an example of product misuse?

In consumer psychology, the term shrinkage refers to ____.

Successful green marketing targets a larger population with products and services that anyone might be able to use while simultaneously ____.

High self-monitors are to social aspects of products as low self-monitors are to ____.

The case study of "New Coke" was an example of ____.

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

The Mission and the Method

Culture and Nature

The-Self

Choices and Actions: The Self in Control

Social Cognition

Emotion and Affect

Attitudes, Beliefs, and Consistency

Social Influence and Persuasion

Prosocial Behavior: Doing Whats Best for Others

Aggression Antisocial Behavior

Interpersonal Attraction and Rejection

Close Relationships: Passion, Intimacy, and Sexuality

Prejudice and Intergroup Relations

Groups

Application Module B: Applying Social Psychology to Health

Application Module C: Industrial and Organizational Psychology

Application Module D: Applying Social Psychology to Law

Application Module E: Applying Social Psychology to the Environ

Filters

Many consumers today are feeling time compression, leading them to select products that will alleviate time pressure. In consumer psychology terminology, this phenomenon is called ____.

The term ____ refers to selling or giving a previously purchased product to someone else to use for its intended purpose.

Which explanation of conspicuous consumption fits with terror management theory?

Research indicates that the presence of credit card stimuli is associated with ____.