Exam 15: Application Module A: Applying Social Psychology to Consumer Behavior

_____ are a strong predictor of whether consumers patronize fast-food restaurants. ​

Tim is simultaneously talking on his cell phone, checking an instant message, listening to a CD, and browsing the web. Consumer psychologists would say that he is engaged in ____. ​

Harley-Davidson hires researchers to ride motorcycles and attend various events so they can learn more about the way enthusiasts talk about their products, to identify opinion leaders, and ultimately to have good ideas as to product modifications or new items such as Harley-Davidson branded clothing and other accessories for motorcycles. This approach is best described as ____.

Research indicates that credit card debt is most related to ____.

When consumers experience loud music, in-store crowding, or other shopping stressors, they tend to ____.

____ is the new "word-of-mouth" advertising.

Suppose that Ina is given the opportunity to try out three different kinds of hotdogs, and suppose that Oliver is given the opportunity to try out twelve different kinds of hot dogs. After trying the hot dogs, they are given the opportunity to purchase hot dogs. Research suggests that ____.

What is one important way in which consumers today differ from consumers in previous decades? ​

The post-World War II development of brand identities can be traced largely to the ____.