Exam 10: Product, Branding, and Packing Concepts

Trying to link a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would be considered a poor decision in this type of branding.

Gap clothing stores sell primarily what type of products?

Scenario 10.1 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla. Refer to Scenario 10.1. Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as ___

The major characteristic of a private brand is that

Federal laws require the disclosure of nutritional information on labels. So far, evidence on this matter

A package of aluminum foil at Kroger supermarket has only a white package with black letters stating "aluminum foil." This product is an example of a ____ brand.

The instruction "Refrigerate after opening" on a salad dressing label is an example of the descriptive function of labeling.

Besides generic names, what other types of names are very difficult to protect?

Gain liquid laundry detergent comes in a 40-ounce plastic bottle with a pour spout. When that bottle is empty, consumers can purchase Gain in a plastic pouch designed to refill the original 40-ounce plastic bottle. The pouches use less packaging, store flat, and cost less; however, they are not for repeated usage. The use of the original Gain 40-ounce bottle is an example of a(an)

Refer to Scenario 10.1. If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars, this would be an example of

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

A secondary-use package is defined as one that

Trudy owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Dell computers. Trudy informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Dell, Trudy is exhibiting some of the benefits of _____.

When Disney characters appear on apparel made by another company, this would be an example of

Sears Kenmore is an example of a manufacturer brand.

Marketers must balance consumer desire for convenience against environmental concerns.

The part of a brand that can be spoken including letters, numbers, and words is the

The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as

During the introduction stage of a successful product, profits are usually

Which of the following is the most typical example of a new product introduction?