Exam 10: Product, Branding, and Packing Concepts

To try to be creative in developing a label is not worth the effort; most people prefer products to be labeled only with the brand name and relevant consumer information.

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

What is a product? Provide an example of each type of product.

Many manufacturers that produce their own brand

The most important function of packaging is

Weyerhaeuser is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

All Healthy Choice products come in green boxes with the same Healthy Choice logo. This is an example of the use of

Identify and describe the major categories of business products.

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Although difficult to measure, brand loyalty represents the value of a brand to an organization.

R. J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?

Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

Which of the following best describes someone who is an early adopter in terms of the major adopter categories?

When ____ branding is used, each of a firm's products is branded with at least part of the same name.

If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name ⎯ this arrangement is an example of

The words "Grade A Eggs" on an egg carton fulfill a legal requirement of labeling.

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

All packaging must at a minimum

Package shape, graphic design, and certain colors may be used to make a product appear taller than it actually is.

What functions do packages perform? What are the factors marketers should consider when developing packages?