Question 1

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Accepted Answer

A) True 
 B)False

Question 2

Packaging can be used to communicate symbolically the quality or premium nature of a product.

Accepted Answer

A) True 
 B)False

Question 3

Your firm just completed its annual marketing strategies conference where all the top marketers in the firm get together to discuss last year's sales and marketing performance. In this year's meeting, there was a lot of discussion about improving the firm's product life cycle management. There was a lot of discussion about how best to manage a product that is in the decline stage. You were assigned the responsibility for managing all products in the decline stage using a harvesting approach. Based on this directive, you will:

Accepted Answer

A)  immediately withdraw all marketing support for products in the decline stage. 
B)  arrange for another firm to acquire the products in the decline stage. 
C)  slowly increase marketing expenditures on products in the decline stage. 
D)  gradually reduce marketing expenditures on products in the decline stage. 
E)  develop an aggressive, resource-intensive marketing mix for products in the decline stage. 
A)  immediately withdraw all marketing support for products in the decline stage. 
B)  arrange for another firm to acquire the products in the decline stage. 
C)  slowly increase marketing expenditures on products in the decline stage. 
D)  gradually reduce marketing expenditures on products in the decline stage. 
E)  develop an aggressive, resource-intensive marketing mix for products in the decline stage.

Question 4

Explain the difference between brand name and trademarks.

Accepted Answer

A brand name is the part of a brand that

Question 5

Multiple packaging is

Accepted Answer

A)  likely to decrease serving size. 
B)  the same as family packaging. 
C)  likely to increase demand. 
D)  the most effective type of packaging for decreasing demand. 
E)  the most expensive type of packaging. 
A)  likely to decrease serving size. 
B)  the same as family packaging. 
C)  likely to increase demand. 
D)  the most effective type of packaging for decreasing demand. 
E)  the most expensive type of packaging.

Question 6

In order to manufacture its vehicles, Ford needs to purchase large robotic arms that become permanent fixtures in their assembly plants. These robotic arms are best described as

Accepted Answer

A)  component parts 
B)  accessory equipment 
C)  installations 
D)  process materials 
E)  MRO supplies 
A)  component parts 
B)  accessory equipment 
C)  installations 
D)  process materials 
E)  MRO supplies

Question 7

As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as a

Accepted Answer

A)  raw material. 
B)  processed component. 
C)  component part. 
D)  service. 
E)  business product. 
A)  raw material. 
B)  processed component. 
C)  component part. 
D)  service. 
E)  business product.

Question 8

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use

Accepted Answer

A)  family branding. 
B)  innovative packaging. 
C)  category-consistent packaging. 
D)  category labeling. 
E)  product category packaging. 
A)  family branding. 
B)  innovative packaging. 
C)  category-consistent packaging. 
D)  category labeling. 
E)  product category packaging.

Question 9

During the maturity stage

Accepted Answer

A)  product modifications are unnecessary. 
B)  there is less emphasis on changing a product's price. 
C)  marketing strategies are rarely altered. 
D)  some competitors are forced out. 
E)  limited advertising expenditures are required to maintain market share. 
A)  product modifications are unnecessary. 
B)  there is less emphasis on changing a product's price. 
C)  marketing strategies are rarely altered. 
D)  some competitors are forced out. 
E)  limited advertising expenditures are required to maintain market share.

Question 10

Communicating product benefits to consumers is very important in the introduction stage.

Accepted Answer

A) True 
 B)False

Question 11

When a manufacturer is developing a product's packaging, which of the following is most important to a reseller?

Accepted Answer

A)  Whether the packaging is similar to other packages in the product line. 
B)  Whether the package facilitates transportation, storage, and handling. 
C)  The colors used on the package to attract customer attention. 
D)  Whether the packaging is viewed as environmentally friendly. 
E)  Whether the packaging has any potential possibilities for reuse other than its initial function. 
A)  Whether the packaging is similar to other packages in the product line. 
B)  Whether the package facilitates transportation, storage, and handling. 
C)  The colors used on the package to attract customer attention. 
D)  Whether the packaging is viewed as environmentally friendly. 
E)  Whether the packaging has any potential possibilities for reuse other than its initial function.

Question 12

Byron is interested in buying an antique vase for his grandmother's birthday. He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like. Byron does not visit another store and compare other vases. For Byron, this purchase is most likely considered a(an) _____ good.

Accepted Answer

A)  convenience 
B)  specialty 
C)  shopping 
D)  unique 
E)  unsought 
A)  convenience 
B)  specialty 
C)  shopping 
D)  unique 
E)  unsought

Question 13

Packages are always secondary ingredients of a marketing strategy.

Accepted Answer

A) True 
 B)False

Question 14

Marketers must follow packaging technology and legislation to make modifications that ensure consumer safety.

Accepted Answer

A) True 
 B)False

Question 15

When a successful brand such as Frito-Lay develops a new product, it will always succeed.

Accepted Answer

A) True 
 B)False

Question 16

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

Accepted Answer

A) True 
 B)False

Question 17

A product's classification can influence its price, distribution, and promotion.

Accepted Answer

A) True 
 B)False

Question 18

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

Accepted Answer

A) True 
 B)False

Question 19

Individual branding facilitates market segmentation.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements about labeling is false?

Accepted Answer

A)  The label can be used to facilitate the identification of a product. 
B)  Labels do not have to disclose nutritional information. 
C)  The label indicates the quality of the product. 
D)  Labeling is used to describe the product. 
E)  The label can play a promotional function. 
A)  The label can be used to facilitate the identification of a product. 
B)  Labels do not have to disclose nutritional information. 
C)  The label indicates the quality of the product. 
D)  Labeling is used to describe the product. 
E)  The label can play a promotional function.

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Packaging can be used to communicate symbolically the quality or premium nature of a product.

Explain the difference between brand name and trademarks.

Multiple packaging is

In order to manufacture its vehicles, Ford needs to purchase large robotic arms that become permanent fixtures in their assembly plants. These robotic arms are best described as

As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as a

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use

During the maturity stage

Communicating product benefits to consumers is very important in the introduction stage.

When a manufacturer is developing a product's packaging, which of the following is most important to a reseller?

Packages are always secondary ingredients of a marketing strategy.

Marketers must follow packaging technology and legislation to make modifications that ensure consumer safety.

When a successful brand such as Frito-Lay develops a new product, it will always succeed.

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

A product's classification can influence its price, distribution, and promotion.

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

Individual branding facilitates market segmentation.

Which of the following statements about labeling is false?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packing Concepts

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Packaging can be used to communicate symbolically the quality or premium nature of a product.

Explain the difference between brand name and trademarks.

Multiple packaging is

In order to manufacture its vehicles, Ford needs to purchase large robotic arms that become permanent fixtures in their assembly plants. These robotic arms are best described as

As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as a

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use

During the maturity stage

Communicating product benefits to consumers is very important in the introduction stage.

When a manufacturer is developing a product's packaging, which of the following is most important to a reseller?

Packages are always secondary ingredients of a marketing strategy.

Marketers must follow packaging technology and legislation to make modifications that ensure consumer safety.

When a successful brand such as Frito-Lay develops a new product, it will always succeed.

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

A product's classification can influence its price, distribution, and promotion.

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

Individual branding facilitates market segmentation.

Which of the following statements about labeling is false?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters