Question 1

The Food and Drug Administration requires that food processors indicate the amount of carbohydrates, calories, and fat in a product.

Accepted Answer

A) True 
 B)False

Question 2

Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.

Accepted Answer

A)  introduction 
B)  growth 
C)  maturity 
D)  early 
E)  decline 
A)  introduction 
B)  growth 
C)  maturity 
D)  early 
E)  decline

Question 3

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

Accepted Answer

A) True 
 B)False

Question 4

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

Accepted Answer

A)  brand licensing. 
B)  character exploiting. 
C)  co-branding. 
D)  family branding. 
E)  trademark leasing. 
A)  brand licensing. 
B)  character exploiting. 
C)  co-branding. 
D)  family branding. 
E)  trademark leasing.

Question 5

The production of private distributor brands for resellers may allow a manufacturer to use excess capacity efficiently.

Accepted Answer

A) True 
 B)False

Question 6

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.

Accepted Answer

A)  introduction; maturity 
B)  introduction; growth 
C)  growth; decline 
D)  growth; maturity 
E)  maturity; decline 
A)  introduction; maturity 
B)  introduction; growth 
C)  growth; decline 
D)  growth; maturity 
E)  maturity; decline

Question 7

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

Accepted Answer

A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity 
A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity

Question 8

Scenario 10.2
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound Lines, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound, has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on NeOn bus from Buffalo, NY to New York City is $50.00 roundtrip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
Refer to Scenario 10.2. What product(s) is Megabus marketing?

Accepted Answer

A)  Megabus is a service and therefore is not marketing a product. 
B)  The ride between cities is a service product and is the only one Megabus is marketing. 
C)  The ride between the cities, which is the core product, plus the supplemental features of Wi-Fi, video screens, and other technology. 
D)  The ride between cities, which is a convenience product. 
E)  The ride between cities, which is a shopping product. 
A)  Megabus is a service and therefore is not marketing a product. 
B)  The ride between cities is a service product and is the only one Megabus is marketing. 
C)  The ride between the cities, which is the core product, plus the supplemental features of Wi-Fi, video screens, and other technology. 
D)  The ride between cities, which is a convenience product. 
E)  The ride between cities, which is a shopping product.

Question 9

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

Accepted Answer

A)  non-adopters 
B)  laggards 
C)  innovators 
D)  late adopters 
E)  late majority 
A)  non-adopters 
B)  laggards 
C)  innovators 
D)  late adopters 
E)  late majority

Question 10

A product mix is the composite or total group of products that an organization makes available to customers.

Accepted Answer

A) True 
 B)False

Question 11

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product.

Accepted Answer

A)  shopping 
B)  unique 
C)  specialty 
D)  historical 
E)  unsought 
A)  shopping 
B)  unique 
C)  specialty 
D)  historical 
E)  unsought

Question 12

A product line is defined as

Accepted Answer

A)  products that can be designated as a unique offering among the organization's products. 
B)  products that an organization makes available to consumers. 
C)  a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations 
D)  a specific group of products that are offered to the market. 
E)  products that are sold by the same firm or a division of a firm. 
A)  products that can be designated as a unique offering among the organization's products. 
B)  products that an organization makes available to consumers. 
C)  a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations 
D)  a specific group of products that are offered to the market. 
E)  products that are sold by the same firm or a division of a firm.

Question 13

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

Accepted Answer

A)  protection 
B)  reusability 
C)  cost effectiveness 
D)  safety 
E)  convenience 
A)  protection 
B)  reusability 
C)  cost effectiveness 
D)  safety 
E)  convenience

Question 14

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

Accepted Answer

A) True 
 B)False

Question 15

Which one of the following is not a benefit of multiple packaging?

Accepted Answer

A)  Facilitates special price offers 
B)  Increases demand 
C)  Increases consumer acceptance of the product 
D)  Makes handling or storage easier 
E)  Conveys an overall image of the firm 
A)  Facilitates special price offers 
B)  Increases demand 
C)  Increases consumer acceptance of the product 
D)  Makes handling or storage easier 
E)  Conveys an overall image of the firm

Question 16

Nathan recently purchased a floor lamp from Ikea. The floor lamp came in a compact cardboard box and assembly was required. This is an example of ____ packaging.

Accepted Answer

A)  secondary-use 
B)  multiple 
C)  category-consistent 
D)  innovative 
E)  handling-improved 
A)  secondary-use 
B)  multiple 
C)  category-consistent 
D)  innovative 
E)  handling-improved

Question 17

Lysol Basin, Tub, and Tile Cleaner and Lysol Disinfectant Spray exemplify

Accepted Answer

A)  private branding. 
B)  product brand marks. 
C)  family branding. 
D)  individual branding. 
E)  wholesaler branding. 
A)  private branding. 
B)  product brand marks. 
C)  family branding. 
D)  individual branding. 
E)  wholesaler branding.

Question 18

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

Accepted Answer

A)  The maturity stage 
B)  The introduction stage 
C)  The decline stage 
D)  The growth stage 
E)  The rebirth stage 
A)  The maturity stage 
B)  The introduction stage 
C)  The decline stage 
D)  The growth stage 
E)  The rebirth stage

Question 19

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

Accepted Answer

A)  licensing. 
B)  dual-branding. 
C)  partnerships. 
D)  brand extension. 
E)  co-branding. 
A)  licensing. 
B)  dual-branding. 
C)  partnerships. 
D)  brand extension. 
E)  co-branding.

Question 20

During which stage of the product life cycle are potential buyers initially becoming aware of a product's features, uses, and advantages through marketing?

Accepted Answer

A)  introduction 
B)  growth 
C)  expansion 
D)  maturity 
E)  decline 
A)  introduction 
B)  growth 
C)  expansion 
D)  maturity 
E)  decline

The Food and Drug Administration requires that food processors indicate the amount of carbohydrates, calories, and fat in a product.

Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

The production of private distributor brands for resellers may allow a manufacturer to use excess capacity efficiently.

When a product experiences an increase in the number of competitors, it is usually in the _ stage of the product life cycle; however, when that competition becomes intense, it is in the stage.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

A product mix is the composite or total group of products that an organization makes available to customers.

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product.

A product line is defined as

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

Which one of the following is not a benefit of multiple packaging?

Nathan recently purchased a floor lamp from Ikea. The floor lamp came in a compact cardboard box and assembly was required. This is an example of ____ packaging.

Lysol Basin, Tub, and Tile Cleaner and Lysol Disinfectant Spray exemplify

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

During which stage of the product life cycle are potential buyers initially becoming aware of a product's features, uses, and advantages through marketing?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packing Concepts

The Food and Drug Administration requires that food processors indicate the amount of carbohydrates, calories, and fat in a product.

Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

The production of private distributor brands for resellers may allow a manufacturer to use excess capacity efficiently.

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

A product mix is the composite or total group of products that an organization makes available to customers.

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product.

A product line is defined as

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

Which one of the following is not a benefit of multiple packaging?

Nathan recently purchased a floor lamp from Ikea. The floor lamp came in a compact cardboard box and assembly was required. This is an example of ____ packaging.

Lysol Basin, Tub, and Tile Cleaner and Lysol Disinfectant Spray exemplify

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

During which stage of the product life cycle are potential buyers initially becoming aware of a product's features, uses, and advantages through marketing?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

When a product experiences an increase in the number of competitors, it is usually in the _ stage of the product life cycle; however, when that competition becomes intense, it is in the stage.