Exam 10: Product, Branding, and Packing Concepts

Duncan Hines Brownie Mix has revised its packaging with the words "Real Hershey's Chocolate In the Mix" on its box. This is an example of ____ .

You just finished meeting with your boss and he is very upset about the most recent customer survey results for the firm. A majority of the respondents complained about the limited number of product lines your firm offers. Which of following recommendations should you make to your boss?

What are the major functions of a label?

Business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

In the United States, toothpaste is sold in tubes and ketchup is sold in plastic bottles. However, in other parts of the world, ketchup and tomato paste are also sold in tubes. If Heinz were to introduce ketchup in tubes in the United States, consumers might have a more difficult time recognizing the ketchup product due to the change in the _____.

Facilities, factories, and production lines with very large equipment are all classified as

The four major stages of a product life cycle include

In the packaging for a new line of beef jerky, Hormel should avoid the use of ____ in its packaging.

Scenario 10.1 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla. Refer to Scenario 10.1. Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging.

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.

Of the following choices, which would be the easiest brand name to legally protect?

A major advantage of using individual branding is that

Kellogg's Rice Krispies, a ____ brand, is likely to be found next to Crispy Rice, a ____ brand that has very similar coloring and styling for its package.

Sometimes new marketing channels open up in the decline stage.

Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______.

The weakest level of brand loyalty is brand

Labels facilitate product identification.

Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle.

Which one of the following terms is the best description of what happens in the third stage of the product adoption process?