Question 1

The overall challenge for marketers when developing packaging is to

Accepted Answer

A)  make it as attractive as possible to the target market of the product. 
B)  create effective, convenient packaging that appeals to customers and keeps costs low. 
C)  find ways to reduce costs as much as possible for packaging without letting safety suffer. 
D)  always be more innovative than the competitors in order to make a product stand out. 
E)  ensure that product damage is minimized during distribution. 
A)  make it as attractive as possible to the target market of the product. 
B)  create effective, convenient packaging that appeals to customers and keeps costs low. 
C)  find ways to reduce costs as much as possible for packaging without letting safety suffer. 
D)  always be more innovative than the competitors in order to make a product stand out. 
E)  ensure that product damage is minimized during distribution.

Question 2

Arm & Hammer would probably not want to use multiple packaging for its baking soda because

Accepted Answer

A)  the product is used infrequently. 
B)  storage would be more difficult. 
C)  shelf space could not be maximized. 
D)  shipping costs would increase. 
E)  the product has a short shelf life. 
A)  the product is used infrequently. 
B)  storage would be more difficult. 
C)  shelf space could not be maximized. 
D)  shipping costs would increase. 
E)  the product has a short shelf life.

Question 3

Craftsman tools, sold and branded by Sears, is an example of a ____ brand.

Accepted Answer

A)  manufacturer 
B)  generic 
C)  wholesaler 
D)  private distributor 
E)  regional 
A)  manufacturer 
B)  generic 
C)  wholesaler 
D)  private distributor 
E)  regional

Question 4

____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

Accepted Answer

A)  Consumer products 
B)  Shopping products 
C)  Convenience products 
D)  Business products 
E)  Specialty products 
A)  Consumer products 
B)  Shopping products 
C)  Convenience products 
D)  Business products 
E)  Specialty products

Question 5

Which of the following is not a stage in the buyer's product adoption process?

Accepted Answer

A)  Awareness 
B)  Adoption 
C)  Trial 
D)  Exploration 
E)  Interest 
A)  Awareness 
B)  Adoption 
C)  Trial 
D)  Exploration 
E)  Interest

The overall challenge for marketers when developing packaging is to

Arm & Hammer would probably not want to use multiple packaging for its baking soda because

Craftsman tools, sold and branded by Sears, is an example of a ____ brand.

____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

Which of the following is not a stage in the buyer's product adoption process?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packing Concepts

The overall challenge for marketers when developing packaging is to

Arm & Hammer would probably not want to use multiple packaging for its baking soda because

Craftsman tools, sold and branded by Sears, is an example of a ____ brand.

____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

Which of the following is not a stage in the buyer's product adoption process?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters