Exam 10: Product, Branding, and Packing Concepts

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

The full and legal name of an organization is called the

A seller's profits peak in the maturity stage of a product's life cycle.

Brain Games, Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered

Labeling is ____________ packaging.

Buyers want to exert only minimal effort to obtain shopping products.

When Jiffy-Pop packaged its popcorn in an aluminum skillet, complete with attachable handle, it designed the package to become the cooking utensil. After cooking, the handle was removed and the package became the popcorn bowl. Jiffy-Pop's popcorn in this case is an example of _____ packaging.

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

The manufacturers of Miracle-Gro have square boxes of the plant food that serve as a flower-pot liner. The customer just puts the box inside the flower pot, fills it with potting soil, and then adds water. The Miracle-Gro chemical is activated by the water and begins feeding the plant. This would be an example of ____ packaging.

A Sony laptop that has an "Intel" logo on its keyboard is an example of

The brand name Hamburger Helper would most likely be considered

What are the factors that marketers should consider while selecting a brand name?

A customer must have a particular brand and will accept no substitutes. This is termed brand

During the decline stage of the product life cycle,

Dannon Yogurt represents what type of product for most consumers?

Four major elements underlie brand equity including brand name awareness, brand loyalty, perceived brand quality, and brand associations.

A ____ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions.

Per-unit gross margins on convenience products are relatively high.

One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix

Packaging that is designed to flow through the distribution channel easily is called ____ packaging.