Exam 10: Product, Branding, and Packing Concepts

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

Jeff went to his local supermarket to purchase cola, chips, dip, and salsa for the weekend's gathering to watch the football game. As far as the cola goes, Jeff thinks they all taste the same and buys either Coke or Pepsi, whichever is on sale. However, for the chips, he likes to buy Doritos White Corn when the store has them. While at the store, he picks up Coke and Santidas Corn chips because the store did not have the Doritos. When he gets to the salsa aisle he finds that his favorite brand, Pace's is out of stock. Rather than buy a different brand, he goes to another store to find the Paces. Jeff's brand loyalty on this shopping trip can be described as ___ for the cola, ___ for the chips, and ___ for the salsa.

One of Cole's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cole believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cole should suggest that the company requires

Strategies relating to price become more mixed during a product's maturity stage.

In marketing, family packaging means

Riley prefers to buy Pantene Shampoo for Colored Hair, however, if that is not in stock, she will buy L'Oreal or Garnier Fructis. Riley's level of brand loyalty can be described as ___.

_____ is an example of a trade name and _____ is a brand name owned by that company.

A ____ brand type is considered the least protectable under existing trademark regulations.

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

The brand name "Minute Rice" would be more difficult to protect legally than "Exxon."

Refer to Scenario 10.1. Which of the following is not a function of the packaging strategy chosen by Silk Soymilk?

To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as

Packages designed to appeal to children often use

Registration of a brand with the U.S. Patent and Trademark Office provides a firm with worldwide rights to use that brand for a specified time period.

The core product element of the total product can include installation, delivery, training, and financing.

A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.

Which of the following co-branded products would be most likely to fail?

The basic purpose of packaging is to create eye appeal.

Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.

Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for Old Spice Ultra deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has what level of brand loyalty toward Old Spice Ultra deodorant?