Exam 13: Household and Social Class Influences

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Mary is considered upper class and many of the people that work with her are middle-class Americans.Mary started bringing a Coach bag to the office,and after a couple of weeks,sees that other ladies in the office are now carrying Coach bags as well.This would be an example of the trickle-down effect.

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The ____ classes of most societies are more similar to each other than to other classes within their own countries.

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Describe the different segments of the upper class.

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The upper class can be divided into several segments based on their source of wealth, lifestyle, and social status. Some of the different segments of the upper class include:

1. Old Money: This segment consists of families who have inherited their wealth and social status over several generations. They are often associated with prestigious family names and have a long history of wealth and privilege.

2. New Money: This segment includes individuals and families who have acquired their wealth through entrepreneurial success, business ventures, or other means. They may not have the same long-standing social connections as old money families, but they have achieved significant financial success in their own right.

3. Social Elite: This segment comprises individuals who hold influential positions in society, such as high-ranking government officials, corporate executives, and prominent figures in the arts, media, or academia. They often have a significant impact on shaping cultural and political trends.

4. High Society: This segment is characterized by individuals who are known for their extravagant lifestyles, participation in exclusive social events, and connections to elite social circles. They are often associated with luxury brands, high-end fashion, and exclusive clubs and organizations.

5. Philanthropic Leaders: This segment includes individuals who use their wealth and influence to support charitable causes, fund social initiatives, and make a positive impact on society. They are often involved in philanthropy and are dedicated to giving back to their communities.

These segments within the upper class may overlap and intersect, and individuals may belong to more than one category based on their background, interests, and activities. Overall, the upper class is a diverse and complex social group with various subgroups that contribute to its overall influence and status in society.

How can social class aid marketers to segment the market?

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The working class is mainly represented by

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A household is classified as such,regardless of whether inhabitants are related.

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The meanings of money are learned

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The U.S.middle class consists primarily of blue-collared workers.

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The ____ are those who have incomes below the median and have trouble meeting class expectations.

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Surprisingly,education does not really play a role in social class in the United States.

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Less than 50 percent of men's underwear is purchased by wives and girlfriends.

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Do the homeless acquire goods? If so,how?

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Household decision roles can be ____,meaning that they relate to tasks affecting the buying decision,such as when and how to purchase.

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____ is an attempt to offset deficiencies or a lack of esteem in one area by devoting heavy attention to activities in another area.

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The concept of social class is inherently negative.

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Individuals from higher-status families

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Ads targeting the ____ often focus on local themes and activities such as hunting and fishing.

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Compare and contrast how one social class can affect the consumption habits of another.

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Authoritarian households are likely to let children have a major influence on household decision making.

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The Computerized Status Index (CSI)is a(n)

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