Exam 9: Judgment and Decision Making Based on Low Effort

Overall,____ has been found to be a very critical factor in brand choice.

What is the best way to attract the brand loyal customers of a competing brand?

A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.

Caroline realized she needed gas but she did not care much about where she fills up,as long as it is the cheapest per gallon.Caroline,here is a

____ can lead to affect generation through brand familiarity.

Upon entering the East German market,Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system.They were utilizing ____ to capture consumers.

To identify the truly brand-loyal customer,____ must be measured.

A puppy is given a treat every time he comes when called.This is an example of operant conditioning.

Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.

Kimberly thought about buying a book.When she went into the bookstore,a cover attracted her eye and she wanted to purchase the book.She grabbed it and went to the cashier.It was only after she began to read the book that she began forming an attitude about it.This is best known as the

Wal-Mart launched Sam's Choice laundry detergent in similar colors to Tide.Consumers are more likely to perceive Sam's Choice detergent to be of higher quality because it will remind them of Tide.This is an example of availability heuristic.

Describe the process of operant conditioning.

A free sample generates a trial use of a brand.A high-value coupon might be included with the sample to induce the consumer to purchase the product.Then,a series of lower-value coupons are used to promote further repurchase.When the coupons are withdrawn,marketers hope that the consumer will purchase by habit.This is an example of

In ____,learning occurs because the same act is repeatedly reinforced or punished over time.

Zone of acceptance refers to consumers'

In what ways is brand loyalty different from habitual purchasing?

All of the following are techniques commonly used to change the purchasing habits of habitual buyers of other brands except

How can marketers use price to influence decision making for low-effort products?

Consumers use the same choice tactic for each product category.

Brand loyalty is